Hasta La Gadget!

THE NEW FAMILY-FRIENDLY NIKON COOLPIX S31 AND THE ACTION-ORIENTED COOLPIX AW110 ARE READY TO TAKE ON LIFE’S ADVENTURES

MELVILLE, N.Y. (January 28, 2013) – Today, Nikon Inc. introduced both the COOLPIX AW110 and COOLPIX S31, two innovative yet durable compact cameras for those who want to preserve every fun and action-packed moment as well as share them with friends and family. Waterproof, shockproof and freezeproof1, the rugged AW110 is built to handle the elements, whether hiking up a mountain, hitting the slopes or riding the surf. Nikon’s newest tough camera also offers built-in Wi-Fi(R) connectivity2 for sharing, Full HD 1080p video capabilities and a slew of advanced features that adventurers covet, including GPS and underwater shooting modes. The COOLPIX S31 provides the reliability that allows every member of the family to preserve their own special memories. Complete with fun shooting modes and a simple yet intuitive user interface, the resilient S31 is a family camera that can be confidently carried to the pool or around the jungle gym.

“The COOLPIX AW110 and COOLPIX S31 are exciting new additions to the COOLPIX camera lineup; both are uniquely designed to complement the needs of different consumers. The COOLPIX AW110 is designed to cater to outdoor enthusiasts who need a camera that can keep up with their active lifestyle, while the COOLPIX S31’s easy-to-use interface is great for family members young and old who seek to capture lasting memories,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Whether conquering your desire for exploration while snorkeling or simply capturing a family day at the park, Nikon’s newest cameras offer the performance, features and image quality users have come to expect from the COOLPIX line.”

The Nikon COOLPIX AW110: Durable Performance for the Outdoor Adventurer
The COOLPIX AW110 is the ultimate point-and-shoot camera for the outdoor enthusiast that demands exceptional image quality and sharp, clear HD video from a compact body. Ready for the toughest conditions, this rugged camera sports a fun and innovative feature set designed to capture, preserve and share every moment of a user’s active lifestyle. Waterproof (up to 59 feet), shockproof (up to 6.7 feet) and freezeproof (down to 14° F), the AW110 is a versatile and feature-rich companion, above and below sea level. GPS technology is also enabled, allowing a traveler to track his or her adventure from beginning to end, down to the exact longitude and latitude where an image or video is captured. The COOLPIX AW110 also features built-in Wi-Fi(R) connectivity2, allowing the image data transfer of any outdoor adventure to compatible smart devices for upload to social networking services or sharing with friends and family through the Wireless Mobile Adapter Utility2 application. Wireless remote camera control is also possible using a compatible smartphone or tablet when using the application.

Beneath its rugged exterior, the AW110 features a 16-megapixel backside illuminated (BSI) CMOS sensor that helps create sharp, beautiful images and HD video even in challenging lighting conditions. The camera also has a NIKKOR 5x optical zoom lens with lens-shift Vibration Reduction (VR) that allows the photographer to get close up to a subject from a distance, as well as the ability to record Full HD (1080p) movies with stereo sound. The COOLPIX AW110 features a 3-inch, OLED display for easy menu access and precise image preview, alongside an intuitive graphic user interface (GUI) that makes it easy to navigate several fun and intelligent shooting modes, including Easy Auto Mode and the Smart Portrait System, while Special Effects can be easily applied to still images and HD video.

The Nikon COOLPIX S31: Every Family Member Can Capture Beautiful Images, Worry Free
Ready for every precious family moment, the 10.1-megapixel COOLPIX S31 allows every family member young and old to capture beautiful photos with ease, whether on vacation or at the pool. Housed in a compact, durable body that is waterproof (up to 16.5 feet), shockproof (up to 3.6 feet) and dustproof1, this point-and-shoot takes the worry out of photography regardless of the setting or situation. Clear and precise images or HD video are made possible with the help of a 3x optical zoom (29-87mm equivalent) NIKKOR lens, and a dedicated video record button creates an effortless transition from stills to video.

A 2.7-inch LCD display supports an enhanced easy and intuitive graphic user interface (GUI) that allows for simple navigation and several shooting and playback modes designed to make photography simple and fun when using the S31. The camera allows the user to instantly show off his or her favorite family moments using unique playback options including in-camera slide shows and photo albums. Image editing and playback filter effects can also be applied to both stills and video, offering the opportunity to add a personal touch to every family memory. The COOLPIX S31 features functions that make shooting simpler than ever before.

Pricing and Availability:
The COOLPIX AW110 will be available in Orange, Black, Camouflage and Blue in February 2013 for a suggested retail price of $349.95*. The COOLPIX S31 will be available in White, Blue, Pink, Brown and Yellow, also in February 2013, for a suggested retail price of $119.95*.

WITH INCREDIBLE ZOOM RANGES, NIKON’S NEW S9500, P520 and L820 COOLPIX CAMERAS MAKE CAPTURING ACTION AT A DISTANCE EASY

Combining Connectivity with High Quality NIKKOR Lenses, Nikon’s New COOLPIX Cameras are Designed for Every Shooting Occasion

MELVILLE, NY (January 28, 2013) – Today, Nikon Inc. introduced three new COOLPIX digital cameras with high-power zoom lenses, enabling consumers to capture beautiful images and videos at a wide range of distances. The COOLPIX P520 sports a 42x zoom lens and the versatility needed for advanced performance, while the 22x zoom COOLPIX S9500 combines impressive range with an ultra-slim, pocketable package. Both feature Wi-Fi(R) connectivity1 that allows users to send images and videos from their camera directly to a compatible smart device through the Wireless Mobile Adapter Utility application1, ideal for sharing content with others as well as for posting to social networking sites. The compact COOLPIX L820 offers a 30x zoom and an ergonomic design, making it simple and fun to comfortably capture images and videos at various distances. Great for anyone from the weekend jetsetter to the everyday memory maker, the zoom lenses and user-friendly features of the newest COOLPIX cameras make them ideal to have on-hand for any occasion.

“Nikon’s new long zoom COOLPIX cameras provide consumers with the chance to capture a diverse range of subjects and scenes, whether near the subject or at a distance,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Designed for the frequent traveler, the instant sharer, and the family memory keeper, these new COOLPIX cameras offer trusted Nikon technology, high image quality, Full HD video and a variety of other features that meet photographers’ needs.”

The Nikon COOLPIX P520: The Advanced Performance Ultra Zoom Camera
For those looking to capture a beautiful and sharp image up close or at a distance, the new COOLPIX P520 boasts a 42x optical zoom-NIKKOR glass lens with an impressive zoom range from a wide 24mm to a whopping 1000mm (35mm equivalent), for users that require the very best in performance and versatility. Lens-shift Vibration Reduction (VR) alongside the new Active Mode assist in capturing blur-free images and video, while full manual controls give users the power to realize their creative potential when shooting. The P520 also features an 18.1-megapixel backside-illuminated (BSI) CMOS sensor and high ISO sensitivity to ensure quality images even in low-light conditions.

Additionally, the COOLPIX P520 allows users to not only shoot images from a distance, but also at unique angles thanks to a versatile 3.2-inch Vari-Angle LCD monitor. Additionally, Full HD (1080p) video recording with stereo sound is possible with the simple touch of the dedicated movie record button. This ultra-zoom camera comes with built-in GPS capabilities as well, allowing photographers to log their journey with an easy-to-use display.

To share images and videos instantly with family and friends, the P520 is compatible with the WU-1a Wireless Mobile Adapter2. This optional accessory paired along with the downloadable Wireless Mobile Adapter Utility application1 allows users to transfer their images and videos to compatible smart devices and tablets for easy sharing and viewing with others.

The Nikon COOLPIX L820: A Comfortable Long Zoom Camera Fit to Preserve Precious Family Memories

Designed to capture stunning images at various distances, the compact COOLPIX L820 sports a high-power 30x zoom, a 16-megapixel CMOS sensor, and Vibration Reduction (VR) technology to help keep shots steady. With its super wide-angle lens, covering from wide-angle 22.5mm to super-telephoto 675mm, users have the versatility to capture crisp, vivid images, whether up-close or at a distance. The camera’s 3-inch monitor, ergonomic design, along with the convenience of AA-size batteries and a dedicated video button make it easy and fun for users to shoot comfortably. Thanks to a simple and intuitive interface, users can easily access a wide range of features, including Easy Auto Mode and Smart Portrait System, which enable them to enhance their photos with options like Red Eye Fix and Face-Priority AF. Other special effects include Glamour Retouch, Filter Effects and Skin Softening for optimal portrait enhancements.

The Nikon COOLPIX S9500: New Ultra-Slim Zoom Offering Shares World Travels With Ease
The slim COOLPIX S9500 sports a 22x optical zoom (25-550mm) and is the perfect companion for anyone that wants to capture and share high-quality images and HD videos with a sleek and stylish package. Small enough to keep close in a shirt pocket or purse, the S9500 features an 18.1-megapixel BSI CMOS sensor, ideal for capturing low-light images with clarity and sharpness. It also sports a legendary NIKKOR lens with Vibration Reduction (VR) to minimize the effects of blur and camera shake. For those who want to capture their journey through video, this camera also offers Full HD (1080p) movie recording with stereo sound. Additionally, a bright 3-inch OLED monitor assists users to clearly compose or view their recorded movies or captured images, even when in bright conditions. The COOLPIX S9500 also offers various shooting effects to enhance memories, including an upgraded Glamour Retouch function, Skin Softening and Quick Effects.

To enhance the user’s sharing capabilities when away from family and friends, the S9500 offers a built-in GPS function to provide the user the ability to log their travels and share where they have been. In addition, the camera offers built-in Wi-Fi(R)1 connectivity so images and videos can be shared while on the go by transferring them to a compatible smart device equipped with the Wireless Mobile Adapter Utility application1. It also enables users to remotely take photos with the camera from a compatible smartphone or tablet.

The COOLPIX S6500: Compact Camera that Packs a Powerful 12x Zoom
Announced earlier this month, the COOLPIX S6500 is designed for those looking for an easy-to-carry camera that takes and shares great photos, easily. The camera features a 12x optical zoom lens, a 16-megapixel BSI CMOS sensor and a variety of user-friendly features, including five new Glamour Retouch effects, all packed into a slim, stylish camera body. In addition to an extensive feature set, the S6500 offers built-in Wi-Fi(R) connectivity1 that allows users to transfer images and HD movies from their camera directly to a compatible smart device.

Price and Availability:
The COOLPIX P520 will be available for a suggested retail price of $449.95* in Black, Red, and Dark Grey in February 2013. The COOLPIX L820 will be available for a suggested retail price of $279.95* in Black and Red, while the COOLPIX S9500 will be available for a suggested retail price of $349.95* in Black, Silver, and Red. Both will be available in February 2013. Additionally, the previously announced COOLPIX S6500 will be available in early February for a suggested retail price of $219.95* in Silver, Black, Red and Orange.

THE LATEST ADDITIONS TO THE NIKON COOLPIX LINE OFFER AN EASY AND FUN SHOOTING EXPERIENCE FOR CONSUMERS SEEKING A VALUE

The New COOLPIX S5200 and COOLPIX L28 Capture Gorgeous Stills and HD Video with Ease

MELVILLE, N.Y. (January 28, 2013) – Today, Nikon Inc. introduced two budget friendly additions to its COOLPIX line that offer a compact, intuitive design for value-seeking consumers who want to capture high quality stills and HD video. With an emphasis on simplicity, alongside helpful in-camera editing and shooting controls, the new COOLPIX S5200 and COOLPIX L28 are ideal for capturing life’s everyday moments, anytime, anywhere.

“Nikon’s newest COOLPIX cameras combine Nikon’s renowned image quality and superior technology in conveniently slim bodies for those who love to share their memories,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience. “These new COOLPIX cameras are affordable, yet offer classic user-friendly features like Best Smile Selector and Easy Auto Mode, ideal for customers looking to capture high-quality images with ease.”

The Nikon COOLPIX S5200: The Camera for Staying Connected
The COOLPIX S5200 is a versatile camera with a 16.0-megapixel backside-illuminated (BSI) CMOS sensor that captures high-quality images and video, even in low-light conditions. Featuring a wide-angle 6x (26mm to 156mm) optical zoom-NIKKOR glass lens, the compact and slim S5200 ensures crisp, detailed images in a pocketable body. Images and videos can be uploaded and shared instantly using the camera’s built-in Wi-Fi(R) capabilities1, allowing users to share images and videos with compatible smart devices via the Wireless Mobile Adapter Utility application1.

While sharing photos is fun, the COOLPIX S5200 makes creating flattering photos easy. Users have access to simple editing and shooting features including Best Smile Selector, a tool that automatically helps select the shot that best compliments the subject. In addition, an upgraded version of Glamour Retouch lets the user brighten faces using a variety of retouch effects. All shooting features, including Quick Effects and Target Finding AF, are accessible using the camera’s simple yet intuitive 3-inch TFT LCD monitor.

The Nikon COOLPIX L28: A Compact Camera for Everyday Life
The 20.1-megapixel COOLPIX L28 features easy-to-use shooting functions and streamlined operation that allow users to capture unique and expressive photos and videos effortlessly. Equipped with a 5x optical zoom (26mm to 130mm) and simple shooting functions such as Easy Auto Mode, this new COOLPIX camera allows the user to capture pristine still images and HD video at the touch of a button. The COOLPIX L28’s Smart Portrait Mode has six functions including Face-priority AF, Skin Softening, Smile Timer, Blink Proof and In-Camera Red-Eye Fix that allow users to take their creativity to new heights. For comfortable operation, the L28 also sports a 3-inch TFT LCD screen and an easy-to-hold grip and button layout that fits in a user’s hand comfortably. The COOLPIX L28 uses widely available AA-size alkaline batteries, so users can conveniently keep their cameras powered.

Pricing and Availability:
The COOLPIX S5200 will be available in February 2013 for a suggested retail price of $179.95* in Plum, Red, Blue and Black. The COOLPIX L28 will be available in February 2013 for a suggested retail price of $119.95* in Red, Black and Silver.