Dec 01
Microsoft’s interactive multi-touch tabletop technology has escaped from Las Vegas bars and climbed the social ladder to BMW car showrooms.
The German car maker has become the first car company to implement the Microsoft Surface technology in some of its showrooms. It’s somewhat ironic that BMW has plumped for this kind of investment in an expensive hi-tech sales tool when the new car sales market is in the toilet.
Still, well-heeled BMW shoppers should be happy.
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