This is the first week of summer, when temperatures and iced-tea consumption rise sharply. But with the noisy introductions of such recent entrees as Wendy’s Pretzel Bacon Cheeseburger, Sonic’s Pretzel Dogs and McDonald’s new Quarter Pounders it’s been easy to overlook the quiet race for iced-tea supremacy going on among the top burger chains. Like coffee, iced tea is a high-profit-margin item that sounds even tastier to operators when sales and customer growth is hard to come by.
In selected markets–including parts of Ohio and New York State–McDonald’s is offering a line of Fruit Tea Fusion drinks under its McCafé umbrella. The tea drinks are offered in Blackberry Raspberry and Peach Berry flavors and promoted as being hand-shaken. Prices may vary by market, but they are roughly $1.59 for a small, $1.89 for medium, $2.29 for a large.
Post a Comment