We get invited to a lot of PR events, but this has to rank among the most odd–and awesome! At noon this Friday, April 30, shaving-gear company Norelco is bringing erstwhile Baywatch star and current babe Carmen Electra to New York City’s Madison Square Park (on Madison Ave. between 14th and 17th Streets) so that she can shave 100 a few lucky guys [Corrected; sorry, we got carried away! But 100 guys will get a free grooming product.]. That’s right, shave them.
All this is to publicize Norelco’s new green initiative:
Norelco, in celebration of National Arbor Day, is partnering with the Arbor Day Foundation. Starting Friday through June 30, 2010, Norelco will commit to a donation of $75,000 – planting a minimum of one tree for every Philips Norelco Bodygroom product sold, up to 75,000 trees. The campaign is known as “Deforest Yourself. Reforest the World.”
Show up at around 11:30 to line up–first come, first shave. We’ll be sending our own PJ Jacobowitz (that’s him above), who has selflessly volunteered to sacrifice his stubble for the good of the environment.
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