We first talked about the augmented reality Sekai Camera app for the iPhone a while back, but now it’s gaining momentum in a real way. The innovative app allows users to view the real world through the lens of a mobile device to bring both digital and analog life together. Below is a test video of the app in action, and you won’t be disappointed.
Tonchidot, the company that created the app, clearly has eyes on a profitable retail application. BEAMS started experimenting with in-store navigation on the iPhone in their CULTuART shop, but augmented reality would allow a deeper experience that is brought to the user, rather than initiated by the user.
Point the camera at an item and get instant information about it: No QR Codes, RFID, or complicated interfaces to navigate. The integration with GPS makes even more possible with video/audio tours, neighborhood guides, and travel in general.
Augmented reality has been the buzzword of choice of 2009 for marketers everywhere, but most of the commercial uses so far (like, around 99%) have been pretty lame, but things are looking up, at least in Japan.
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