Korean electronics manufacturer LG may be working on a Google-branded "Nexus" tablet.
Google is preparing its own hardware entry into the Android tablet market in collaboration with device manufacturer LG, according to a report circulating Monday morning.
The device will be an LG-made “Nexus” tablet, Google’s signature product name for its collaborations with independent hardware manufacturers, the report says.
The tablet could be complete by mid-summer to early autumn, according to speculation from tech site Mobile Review. The site did not disclose any further details or hardware specifications on the speculated device. One caveat: the LG-produced device could just be a prototype used internally by Google for development, as noted by The Boy Genius Report.
Google did not respond to our request for comment on the matter.
If a Google-branded tablet hits market, this wouldn’t be Google’s first entry into branding devices from outside manufacturers. Google’s previous Nexus devices include the HTC-manufactured Nexus One smartphone, which was widely regarded as a failure after lackluster sales and a lukewarm reception from the general public. The Samsung-produced Nexus S followed in late 2010, a phone that garnered much hype upon its initial release, but has been passed over by the myriad 2011 smartphone releases, which boast beefier hardware profiles and heftier ad campaigns.
A Google-branded Nexus tablet may have a better chance at success than its smartphone Nexus predecessors, however. Among other reasons, the Nexus One’s difficulties lay in AT&T’s and Verizon’s unwillingness to subsidize the handset — only T-Mobile (the carrier in last place in the U.S. in terms of adoption) backed the release.
While carrier subsidies can help sales, a new tablet’s popularity isn’t necessarily contingent on whether or not the major carriers are willing to play ball. Wi-Fi only versions of tablets like Apple’s iPad and the Motorola Xoom are sold at significantly lower prices than their 3G network-enabled counterparts, which means more potential sales without the headache of carrier choosing for customers.
But any new entry into the already crowded tablet market must take into account other factors, including a healthy media ecosystem and competitive pricing. Currently, the Android Market hosts over 200,000 apps for download, with many more available on independent, unofficial markets. Apple’s app store is home to double that amount at over 400,000. Recent improvements to Android’s payment system such as the launch of its web-based Android Market in February, however, could give Google more traction in developing its app environment.
LG is already producing its own Android-based tablet in collaboration with Google, the brevity-lacking “T-Mobile G-Slate with Google by LG.” The G-Slate will run Android version 3.0 (Honeycomb), and will be capable of playing and recording 3D and full HD video content.
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