
I was tempted just to post the picture above, naked, alone and – more importantly – defenseless against your cruel and merciless ridicule. But of course, I couldn’t. The Soaripod is just too ripe — a sweet, soft target in these slow pre-Christmas weeks. Here we go:
First, the name. While Soaripod is clearly meant to conjure a feeling of jet-set luxury, the pronunciation is Sore iPod, a hilarious marketing screw-up. The crass copy doesn’t stop there, though, and we can clearly see the inclusion of a Grocers’ Apostrophe in the phrase "Clips to 100’s of Surfaces". As they say in the newspaper game, "sic".
The device itself looks curiously familiar, rather like a one legged Gorillapod. The difference is that, although the Gorillapod costs $5 more, it has two extra legs and can connect to pretty much any device you own, including iPhones and cameras. The Sore iPod is iPhone and iPod Touch-only, and even then you need to put the unit in a special case. And don’t forget, Joby actually makes a one legged Gorillapod.
At the other end is a plastic clip which looks like it might take more time to secure than a mortgage loan in These Trouble Times™.
Finally, let us consider the product site, a clear extension of the product itself in that it is complete overkill for a single purpose. The site is, as you will have guessed, created in Flash. The page itself offers no interactivity whatsoever, other than a line of regular html links along the bottom and a big ol’ Buy Now button which, of course, dumps you off at PayPal.
The irony here is provided by Wired.com and Gadget Lab editor Dylan Tweney (named, incidentally, after his curious and unique belly button which is neither an "inny" nor an "outy"). Well aware of my easily flattered ego, he sent this message:
They missed a big opportunity to kiss up by not calling it the Sorripod.
True, but unnecessary. Like a magpie attracted to a shiny geegaw, I am hopelessly drawn to plastic tat of all kinds. If I were a cat-stroking Bond villain, this would be my weakness, and the means of my ultimate, grisly demise. $30.
Product page [Soaripod. Thanks, Dylan!
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