Apple won’t be showing up for Macworld Expo after 2009, and some are speculating the corporation might instead make appearances at the Consumer Electronics Show (CES) in Las Vegas.
Why? In a nutshell, BusinessWeek’s rationale is Apple could steal some of Microsoft’s thunder at CES. And iPods and iPhones have "up-ended the consumer electronics industry," so Apple would have a huge impact at CES. Valid points.
But here are our thoughts: No way is that going to happen. Apple made it clear when pulling out of Macworld that it was over trade shows, and the corporation wouldn’t undercut such a statement by participating in one of the largest trade shows in the world.
"Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers," Apple said in a press release.
Besides, why would Apple ditch Macworld, a show where the corporation stood in the spotlight, for a bloated carcass like CES? That’d just be counterproductive and a huge mess for a company that likes to keep stuff simple; Apple would be throwing itself into a "bag of hurt."
Apple doesn’t need to show up at CES to punk around Microsoft, either. Apple’s "Get a Mac" commercials are proving so strong that Microsoft is struggling to fight back with its $300 million campaign.
So as much as we’d like to see Apple at CES, we don’t think it’s happening. Each year, Apple will likely hold a few more press conferences than normal — but don’t count on running into Steve Jobs at the Blackjack table.
Might Apple Be Ditching Macworld For CES? [BusinessWeek]
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