Poor, poor Macworld. When Apple announced back in December that 2009 would mark the company’s last keynote at the convention, many industry analyst began predicting the imminent death of the expo, a sentiment surely echoed by the subsequent announcement of an iLounge Pavilion at next year’s CES.
The speed at which the CEA has managed to fill the area–devoted to manufacturers of iPod and iPhone accessory manufacturers–has surely signaled that, at the very least, Macworld Expo 2010 will be a stripped-down, stark contrast to its predecessors.
The CEA announced today that it had already sold the section out. The organization has quadrupled the area’s size, in order to compensate for the demand. “”We have received an incredible response from companies interested in exhibiting in the iLounge Pavilion at the 2010 International CES,” CEA senior vice president, Karen Chupka, said in a statement issued today. “In fact, the original space allocated for the pavilion sold out in less than one week–a CES show record–and we’ve quadrupled the space to accommodate the overwhelming demand. This exciting new CES Pavilion brings momentum to the consumer technology industry and reinforces the International CES as the global hub for the latest innovative technologies.”
4,000 square feet was initially designated for the space. The CEA has since expanded the area to 18,000. The organization has also announced a handful of vendors that will exhibiting in the area, including Griffin Technology, Mobis Technology, Pro Clip USA, Scosche, and Incase Designs.
Can the demise of Macworld, which is traditionally held the same week as CES, be far behind?