Sprint’s new ads stress savings, 3G network

Last month, I celebrated the fact that Sprint was killing its bizarre ad campaign with CEO Dan Hesse. Reader response to the blog was divided–some readers said they liked the ads, while others shared my joy. A Sprint spokesperson even chimed in to say that the ads “ranked among the best wireless ads in recent months for memorability.”

Sprint also was good enough to send me its press release for two new TV, billboard, and Internet ad campaigns. The first, which (surprise!) features the Palm Pre (at least someone gets to touch it), revolves around Sprint’s Now Network, aka the carrier’s wireless broadband network. The central message appears to be the breadth of Sprint’s network and the services, information and communication available on it. The campaign launched April 6.

You can see the video on YouTube and Sprint has launched a “Sprint Now widget” that gives you a taste of the campaign. On the widget is a treasure trove of random facts that will fascinate the trivia buff.

You’ll find everything from Sprint-related factoids, such as how many text messages are being sent to the carrier’s network, to the very non-Sprint-related, such as how many babies are being born right now. You’ll also find completely useless information, such as how many people are stuck in elevators are this moment.

Cox Communications set to launch a cellular network

Well, it’s been a long time coming, and it probably shouldn’t come as a surprise at this point, but Atlanta-based Cox Communications, the third largest cable provider in the United States, has announced plans to launch its own cellular network. We heard essentially the same news back in October of last year, but the company’s reaffirming its commitment to do so by the end of 2009, almost certainly using its portion of the winnings from the 700MHz auction (estimated to be worth around $304 million dollars). Details such as pricing are still a mystery, but Cox’s VP of its wireless division, Stephen Bye, said that the network will allow them to offer a bundled television, broadband and wireless service, that it hopes to focus on the burgeoning mobile video market, and that it may launch an app store in order to compete with “what’s already out there.” We wish them luck.

[Via Phone Scoop]

Filed under:

Cox Communications set to launch a cellular network originally appeared on Engadget on Wed, 08 Apr 2009 15:13:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Thrustmaster Announces Nintendi DSi Cases

Thrustmaster-Crystal-case-&.jpg

The gaming-accessories company with the puzzling yet strangely compelling name

today announced a series of cases for the Nintendo DSi, coming in May. My favorite is above: The T-Crystal Case and Tray (just $9.99 list). I really like that tray idea! The T-Crysal Case also comes sans tray but with an extra stylus, for $8.99. Both are made of a protective polycarbonate.

Also coming are Metal Cases, in a range of colors–black, silver, blue, pink, and green. You can keep the DSi in these cases while you play, which is nice. One will cost you $12.99; see a picture of the Metal Cases after the jump.

Intel VP: Netbooks not for adults

Remember those first 7-inch Asus Eee PCs advertised with kids tapping on chicklet keyboards? Well, Intel apparently wants us to return to those Netbook glory days.

HP Pavilion dv2 laptop starts at about $700: Will upcoming cheap ultra-thin notebooks kill the Netbook?

HP Pavilion dv2 laptop starts at about $700: Will upcoming cheap ultra-thin notebooks kill the Netbook?

(Credit: CNET Reviews)

In short, Netbooks are not for adults, according to Anand Chandrasekher, Intel senior vice president and general manager of the Ultra Mobility Group, speaking during a keynote speech at the Intel Developer Forum in Beijing, streamed on Intel’s Web site.

“There are things that you would do on a notebook you wouldn’t dream of doing on a Netbook…For a kid, a Netbook is fantastic, as an adult you probably want a notebook. So, there are very simple ways of positioning and thinking about it.”

(Hmm…what about all those big people with Netbooks? I guess it’s time to trade it in for a grown-up computer.)

Now, contrast this with what Stu Pann, vice president in Intel’s sales and marketing group, said back in November of last year at a Raymond James IT Supply Chain Conference.

“We originally thought Netbooks would be for emerging markets and younger kids, and there is some of that. It turns out the bulk of the Netbooks sold today are in Western Europe, North America, and for people who just want to grab and go with a notebook,” Pann said.

And Pann added: “If you’ve ever used a Netbook and used a 10-inch screen size–it’s fine for an hour. It’s not something you’re going to use day in and day out.”

Originally posted at Nanotech – The Circuits Blog

Amazon now selling Xbox Live Arcade games

Amazon might still make most of its money by shipping physical items to your door, but it’s clear that the retail giant knows the future of media is digital — not only is it pushing the Kindle and services like Amazon Video On Demand, it’s expanding its downloadable video game catalog to include Xbox Live Arcade games today. The process seems a little clunky at the moment — you buy a code from Amazon that you have enter into your Xbox — and it’s not exactly easy to compare prices, since Amazon charges you real money instead of Xbox Live points, but we’re not going to complain too much about anything that increases gamer choice. (Using real money actually seems like a benefit to us — we’ve never really loved the idea of points.) The service is live now, anyone going to do a little shopping?

[Via Joystiq]

Filed under:

Amazon now selling Xbox Live Arcade games originally appeared on Engadget on Wed, 08 Apr 2009 14:47:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Garmin provides in-dash navigation system for 2011 Grand Cherokee

It’s not quite as elaborate as that 12-inch dual-view touchscreen found in the new 2010 Range Rover, but it looks like Chrysler’s 2011 Jeep Grand Cherokee will come with own its share of in-dash amenities, including a GPS navigation system courtesy of Garmin. That’ll be integrated into the same 6.5-inch touchscreen used for Chrysler’s Uconnect radio and, of course, will offer everything you’d expect from a standalone GPS unit and then some, including lane assist, speed limit and current speed information, spoken street names, details on nearby points of interest, and even some spiffy customized Chrysler-specific icons. Of course, the vehicle itself also packs a number of other improvements that Chrysler hopes will woo some new customers, but we’ll let our friends at Autoblog run those down for you.

[Via Autoblog]

Filed under: ,

Garmin provides in-dash navigation system for 2011 Grand Cherokee originally appeared on Engadget on Wed, 08 Apr 2009 14:22:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Mitsubishi LCDs get 16 speakers apiece

Sixteen speakers come standard on the Mitsubishi LT-249 series. Go ahead, count 'em.

(Credit: Mitsubishi)

Not to be outdone by LCD TV makers touting LED backlights, 240Hz refresh rates, and stratospheric prices, Mitsubishi brings its own twist to the game of HDTV step-up-oneupsmanship with its Unisen models, each of which sports a new 16-speaker audio system.

Nestled below the pursed lips of the simulated image above, you’ll find 16 speakers, an array that even when turned off should impress visitors to your living room.

When turned on, according to Mitsubishi, the “intelligent speakers…direct perfectly balanced audio waves beside and behind you to reproduce 5.1 surround sound and create an unprecedented depth of sound experience.” We haven’t tested the system, but on paper it sounds a lot like the principle employed by virtual surround speakers like the Polk Surround Bar.

Given the price of third-party surround bars, the entry-level LT-151 series doesn’t seem too expensive.

(Credit: Mitsubishi)

If Unisen performs as well as such speaker systems, it will certainly represent the best TV sound we’ve ever heard. The question, of course, is whether it’s worth it. The Polk bar above costs about $1,000, and less expensive options like the Zvox 325 ($299) are also available that do a solid job of simulating surround.

Then there’s the myriad true surround systems out there with actual rear speakers–although they’re not direct competitors to Unisen, since the biggest benefit of simulated surround is lack of rear speakers, wires, etc.

Mitsubishi’s three series of Unisen models include 40-, 46-, and 52-inch sizes, and the least expensive, the 40-inch LT-40151, costs a suggested retail price of $1,799. Compared with competing 120Hz LCDs, like Samsung’s LN40B650 ($1699) or Sony’s KDL-40V5100 ($1499), that’s not a massive premium.

On the surface, Mitsubishi’s new sets look pretty appealing for people who want better sound from their TVs, and perhaps the company’s picture quality has improved over last year’s models, such as the LT-46148. We’ll know more when we can get one in for review.

All of Mitsubishi’s Unisen models will be available in May. Pricing and step-up details follow….

eMachines EZ1600, Acer Aspire Z5600 and mysterious Gateway all-in-ones in the flesh

We got a quick look at the new all-in-ones from Acer, and they’re surprisingly diverse. The eMachines EZ1600 looks incredibly plastic, and almost perfect as a second computer for the kids; the Acer Aspire Z5600 classes up the joint, but might be a bit too staid in the design department; and an unnamed multitouch Windows 7 Gateway (pictured) for the “high end” of things seemed great outside of its incredibly buggy pre-release multitouch driver. Check ’em all out in the gallery below.

Filed under: ,

eMachines EZ1600, Acer Aspire Z5600 and mysterious Gateway all-in-ones in the flesh originally appeared on Engadget on Wed, 08 Apr 2009 13:59:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Wi-Ex shows new cell phone signal boosters

The zBoost One has a compact design.

(Credit: Wi-Ex)

Wi-Ex, the manufacturer of the zBoost line of cell phone signal boosters, announced two new products at CTIA.

Though we didn’t get the chance to check them out while in Las Vegas, we can pass on the details.

The zBoost …

Originally posted at CTIA show

Mercedes-Benz Unveils E250 BlueTEC Clean Diesel

Mercedes_Benz_E250_BlueTEC.jpg

Clean diesels have been a long time coming. They offer all of the advantages of typical engines–including stellar highway fuel economy, high torque, and extended cruising range on a single tank of fuel–with emissions comparable to modern-day gasoline cars.

Today at the New York International Auto Show at the Jacob Javits Center, Mercedes-Benz has unveiled the E250 BlueTEC, a mid-sized luxury sedan with a smaller diesel block capable of achieving 28 miles per gallon in the city and 39 miles per gallon on the highway, according to Car and Driver. While those numbers are considerably short of what the Prius achieves, and a few miles off the pace set by the Volkswagen Jetta TDI Clean Diesel, they’re pretty astounding for a larger luxury car with 204 horsepower and 369 lb-ft of torque.

Even more interesting: Mercedes is achieving those numbers from a puny 2.2-liter turbocharged four-cylinder diesel engine, mated to a seven-speed automatic transmission. The ratings are just slightly off the pace set by the considerably larger (and thirstier) V-6 in the E320 BlueTEC. As with other BlueTECs, the concept is fitted with catalytic converters that use an aqueous
synthetic urea solution called AdBlue that changes nitrogen oxide to nitrogen gas, the report said. There’s no word yet on whether we’ll see this car in production. But I’m hoping it’s a shoo-in–especially now that diesel prices have fallen back to Earth.