Pepsi on Twitter

PepsiCo-PO1-300x163.jpg

Sporkings: PepsiCo, the owner of Mountain Dew soda brand has rented a bowling alley in Brooklyn to throw a “taste test” party. They were testing the brand new “Ultraviolet” diet soda. Most of the guests were Twitter users and fans. On a projector screen, everybody could watch Twitter search queries related to @mtn_dew and occurrences of the hashtag #newdietdew.

People were really starting to enjoy the new product and Twitter searches for #newdietdew showed that it received very few negative responses to the taste test. From within the guests, one could hear exclamations like “truly the king of sodas,” “like drinking a rainbow…everybody knows the best part is the purple,” and “THE summer cocktail mixer of ‘09.” This could be partly because some tweets could win prizes like an HDTV or a casino weekend package.

In the end, nobody knows for sure if this Twitter advertising campaign will work or not. “You can use Bitly-type links that have specifics and analytics baked in, but you need to have a pretty clear business goal to know whether it worked…Were you trying to raise brand awareness? Were you trying to get a certain amount of traffic to a certain page? You have to be measuring the actual business role you were trying to get done.” – Laura Fitton, Pistachio Consulting.

Pepsi Using Twitter To Market Its Latest Product [Sporkings]

PlayStation Home 1.3 will let you launch any game from inside the metaverse

Frankly, you’ve probably had enough PlayStation news to last you a bit, but just in case the PS3 Slim, firmware 3.0, and PSP Minis weren’t enough, the company revealed today an update to Home. Like everything else it seems, version 1.3 is also due out in September, and in addition to things like in-store item previews, cameras, and other new objects, you’ll now have the option to launch any game from inside Home itself. Some titles like MotorStorm and Far Cry 2 that fully support the universal game launching have their own special icons and multiplayer functionality, while others will simply open up to the main menu. We’re interested in what integration those fully supported games might enable, but either way, that’s still one less excuse for avoiding Home. Now if they could only do something about all those annoying avatars…

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PlayStation Home 1.3 will let you launch any game from inside the metaverse originally appeared on Engadget on Wed, 19 Aug 2009 20:55:00 EST. Please see our terms for use of feeds.

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MyTouch at The Shack; T-Mobile offers more 3G

Now buy the MyTouch at Radio Shack.

(Credit: Corinne Schulze/CNET)

Google Android fans can now buy the new T-Mobile MyTouch 3G at 4,000 Radio Shack stores nationwide. The price will remain the same ($199), but you’ll be able to purchase the phone, sign a contract, pay your

Samsung’s WEP870 Bluetooth headset comes with earbuds, bundles of joy

Nothing too exhilarating here, but if you’re looking for something new to sit atop the peak on your ear, Samsung‘s got a new trio it’d love for you to consider. The most interesting of the three is undoubtedly the WEP870, which marries a noise-canceling Bluetooth mono headset (with BT music streaming) to a set of earbuds. As with the less thrilling WEP850 and WEP470, this one also features multi-connection technology in order to pair with up to two BT devices at once. The 870 steps things up with an LCD screen to display battery level, call status and BT connection status, while the other two handle calls and little else. All three are available for purchase right now for $89.99 (WEP870), $69.99 (WEP850) and $39.99 (WEP470).

[Via HotHardware]

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Samsung’s WEP870 Bluetooth headset comes with earbuds, bundles of joy originally appeared on Engadget on Wed, 19 Aug 2009 20:19:00 EST. Please see our terms for use of feeds.

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Dialed In 92: A Verizon iPhone?

Everyone says the iPhone would be better with Verizon, but we wonder if that is really the case. We also discuss all the app stores that went live recently, a new Samsung Gravity 2, a truly hands-free Bluetooth headset, and more.

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Originally posted at Dialed In Podcast

Windows Live Movie Maker verdict: So-so

Windows Live Movie Maker(Credit: Screenshot by Jessica Dolcourt/CNET)

Microsoft has run through several versions of its free Movie Maker application for various Windows platforms, most of them earning a fair amount of criticism. The latest edition, Windows Live Movie Maker 1.0, does easily turn photos and video clips into slide shows and movies, but it is far from perfect. Released from beta on Wednesday, this is functional freeware that’s aimed squarely at the casual consumer crowd. Although mostly easy to use, its toolset and interface lack a certain sophistication that users of all levels would appreciate.

Installation tips

The fresh-out-of-beta Windows Live Movie Maker (not to be confused with Windows Movie Maker, minus the ‘Live’) is compatible with Vista and Windows 7 operating systems only. It comes bundled into the Windows Live Essentials suite of apps, but you can separate it out with a little click-surgery. To get Movie Maker only, you’ll need to uncheck the boxes for the other programs in the suite, leaving Movie Maker selected. Before the app finishes installing, take care to read the penultimate window; if you race ahead, you’ll be changing your default search to Microsoft’s Bing and your home page to MSN.

Windows Live Movie Maker installation

Windows Live Movie Maker comes bundled in a software suite.

(Credit: Screenshot by Jessica Dolcourt/CNET)

Interface

With its visual ribbon of menu actions, Windows Live Movie Maker emulates the look and feel of Microsoft Office 2007 applications. The preview window is portioned out to the left of the screen and the gallery of photos and clips you’ll import sits on the right. Interestingly, tool tips appear above the Edit, Options, and Format tabs to alert you that these are the menus for video, audio, and text tools. These tabs disappear when you’re not using them. While we like this feature, we also wonder why Microsoft didn’t just name the original tabs ‘video,’ ‘audio,’ and ‘text,’ and dispense with the highlighted tabs-above-the-tabs.

Making instant movies

Microsoft’s emphasis on the visual hits home when you get started. In addition to adding photos and video clips through a menu button, you can drag and drop them into the storyboard. Likewise, you can click and drag to move clips around. For extremely simple movie-creation, after you arrange the clips, a click of the AutoMovie button (in the Home tab) ties the clips together with a title, transitions, and pan and zoom effects. If it doesn’t add a song clip for you, it prompts you to select one (again, through the Home tab.) Automating movies and slide shows this ways is a great two-second option for casual or time-stressed users. After all, you can always tweak later.

Originally posted at The Download Blog

VAIO TT disappears from Sony’s US site (update: gone for good)

We’ve always loved the super-expensive VAIO TT with a passion, but apparently the netbook onslaught was just too much for the well-reviewed 11.1-inch machine to take: it’s gone from Sony’s US website, and we’re guessing that it’s not going to return. That’s too bad, since we’ve always felt the TT was one of the more beautiful laptops ever made, and while we could never justify its fully kitted-out $4,450 price tag, we always had one on our want list. Hopefully Sony has some grander plans for this size point than the sadly-generic VAIO W — in the meantime, light a candle and check our unboxing and hands-on gallery below.

Update: We just heard back from Sony — yep, the VAIO TT is gone, and it’s not coming back. Shed a tear, will ya?


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VAIO TT disappears from Sony’s US site (update: gone for good) originally appeared on Engadget on Wed, 19 Aug 2009 19:32:00 EST. Please see our terms for use of feeds.

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Adobe tests raw support for Olympus E-P1, new Nikons

The new Nikon D300s is getting some raw-image support from Adobe.

The new Nikon D300s is getting some raw-image support from Adobe.

(Credit: Nikon USA)

Adobe Systems has released a test version of its Camera Raw 5.5 plug-in so Photoshop can handle raw images from the Olympus E-P1 high-end compact camera, Nikon’s new D3000 entry-level SLR, mid-range D300s SLR, …

Originally posted at Underexposed

More on carrier upgrade fees

After my rant last week on T-Mobile’s upgrade fee, I check with the other major carriers to see if they subjected their long-time customers to the same thing. Though T-Mobile isn’t alone in charging $18, other carriers may apply it under different circumstances.

AT&T: AT&T also …

Gran Turismo 5 adds damage modeling

Subaru STI rally car takes a lickin' keeps on tickin'.

Ouch. That looks painful.

(Credit: Screenshot by Gamersyde/Polyphony Digital)

Forza has it. GRID has it. Heck, even Need for Speed has it. We now have video proof, coming out of Gamescom 2009, that Gran Turismo 5 will finally get damage modeling.

Of the 1,000 vehicles available for play …

Originally posted at The Car Tech blog