It’s almost a cliche to say that the Japanese consumer likes vending machines. Given the huge ECO movement that has been sweeping industries here over the last few years it was inevitable that companies would start looking at these convenient dispensers and ways to make them greener.
CScout Japan investigated a lot of these trends as part of its comprehensive ECO Japan report earlier this year, and continues to monitor local ecology developments. Let’s take a look at the vending machines that are making efforts to be make on-the-move consumers more ECO.
Coca-Cola Japan is certainly a leader in this field, having developed some of the first stand-out prototypes. (Coca-Cola have also created great eco-packaging for consumer products, such as the I LOHAS and Plant Bottle.) Now they are going that step further and actually integrating ECO vending machines on a wider scale…

You should start to see their newest machine, the ecoru/solar, which comes with solar panels on the top, popping up over the course of 2010. Coca-Cola is installing 1,500 units around the country; a mere fraction of the 2.4 million beverage dispensers lining the roads (of which Coca-Cola is said to own a third) but certainly progress nonetheless.
The ecoru/solar uses energy-efficient LED lighting, as well as a heat pump, HFC-free refrigeration and vacuum insulation. Of course, this saves Coca-Cola money in electricity to supply the machine, meaning they have lower overheads — and can pass those savings onto the consumer. Given that the planet also benefits then everyone’s a winner!

Fuji Electric also produced the E3 vending machine, which also gets energy from a solar panel and insulates in the winter by growing moss on its side. It collaborated with Coca-Cola to create the e-40, one of the original, ground-breaking vending machines, in 2008, which used 40% less energy than other machines.

Dydo and Pokka — other major vending machine companies in Japan — have contributed to the trend through donations: parts of the sales from a drink go to forestries and other ECO schemes. Not quite so hi-tech but effective nonetheless.

For more detailed and wider analysis, see our ECO report.
