Editorial: RIAA takedown requests and ad complaints are missing an opportunity

RIAA takedown requests and ad complaints are missing an opportunity

As noted here, the RIAA has issued 10 million takedown requests to Google in an attempt to close off paths to sites that facilitate music downloading. At the same time, a related phenomenon is fueling the fire of rightsholder outrage: Brand advertising that appears on download sites and generates revenue for those businesses.

These two aspects of the internet’s ecosystem — finding free music downloads through search engines, and ad-supported sites expediting illicit music acquisition — represent deeply rooted challenges to media owners. At the same time, as with most challenges, there is a flip side of opportunity. The difference between capitalizing on an opportunity and being defeated by its challenge is the difference between getting in front of reality and falling behind it. The RIAA is regarded by many as the poster organization for denial of reality. A reversal of strategy and tactics might get big media owners in front of 21st century realities.

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delorean

The restoration took place by none other than The Time Machine Restoration Team. The DeLorean was carefully refined to the condition it was in during the filming of the first movie. And yes, in case you were wondering, it does contain the flux capacitor powered by plutonium. This is one of three different cars that were created for the movies.

As you can probably guess, the other cars were designated “B” and “C.” The Hero A car is called such because it was the vehicle filmed with the actors, according to BTTF. The “B” car, meanwhile, was used for stunts and effects, while the “C” car had the tamest purpose of them all, being used for interior shots. The “A” car, however, saw the most action, starring in all three films, as well as other productions related to the movies.

Like many actors beyond their movie-making heyday, the car was eventually relegated to an ordinary day job as a theme park attraction, where it spent two decades slowly breaking down, having only gone through one small change during this time. It was a short film promotion by Nike, however, that brought the “A” car back from retirement, prompting its eventual restoration.

[via BTTF]


Universal Studios displaying Back to the Future DeLorean after year-long restoration is written by Brittany Hillen & originally posted on SlashGear.
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(Adds direct statement from Connecticut police, paragraphs 10-11)

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