Back when she still worked at a Lululemon Athletica store in downtown Philadelphia, Elizabeth Licorish was struck by the contrasting ways the company showcased different sizes of its wildly popular yoga pants.
Most of the merchandise was presented out on the floor, hung on the walls, or folded neatly in cabinets for all the world to see. But the largest sizes — the 10s and the 12s — were relegated to a separate area at the back of the store, left clumped and unfolded under a table.
These larger offerings were rarely restocked, said Licorish, who worked at Lululemon for four months in 2011. The only styles available in those sizes were old designs whose fashion moment had long since passed.