Ever since Marty McFly first wore them in Back to the Future Part II, we’ve all dreamed of auto-lacing shoes. Nike has now said that a pair will launch in 2015, but despite that, a Canadian startup is taking to Kickstarter to try and beat the shoe…
Less than half of all Premier League matches are broadcast live in the UK, and Virgin Media believes that simply isn’t good enough. After filing a complaint in September, Ofcom has agreed to investigate whether the low number of televised fixtures is…
Pierre Mordacq, the company’s founder,
Luis Fernandez, designer, who as a trained architect
Tell me a little bit about the store?
L: Obviously the brand is travel inspired, for that guy who is always on the go. Tech-savvy, he’s business travel, so the clothes speak to that guy. He needs to look tailored and polished, but then also need those elements of functionality and comfort. You’ll see that in the fabrics, the details, the fabrication.
L: The store was the idea to create the house or that space for the brand. And so very much inspired the ideal of the perfect, the ideal of what the perfect airport lounge would be. So you’ve got your seating area, your little lounge up front. And then even to play-up into the guy’s lifestyle we’ve got all sorts of other elements that we’ve curated for travel, those little things that you need that enhance your travel, apothecary with products from all different parts of the world, sunglasses, small leather goods, a newstand. And then which obviously plays into the whole architectural thing.
What is the age demo?
P: A lot of it is tied to the neighborhood, so we have customers from early 20’s to early 40’s.
What niche in the market do you think?
P: It’s really contemporary sportswear, elevated. So having this European-influence, in a kind of a minimal and very clean and modern, but at the same time we have a collection that works on American or local guys — and that is slightly something that is missing in the market. You either have Euro-brands that you can’t really travel with, which is the ultimate functionality of the brand, or you have more traditional, heritage, all-American brands, which to us, still lack a little bit the polish, the hang of the fabric, the Italian tailoring.
L: You’re definitely seeing a lot of that ath-leisure moment out there is familiar to me and that idea that a lot of brands use form and function, but I think that a lot of people throw it around but don’t really address it, but I think for us it was really, how do you tackle those things and it doesn’t look like the guy is wearing gym clothes because performance and functionality doesn’t just have to be for gym or sportswear, how can those ideas and concepts come into tailored concepts.
If you were in a dept store, who would you hang near?
L: At a Saks, for example, it would definitely be in that area where contemporary sportswear designers mix, not necessarily in the designer world. Not a mass brand. But probably in the more specialized-contemporary, like APC, Rag & Bone world. APC to Moncler. Sandro — family.
If you could see any celeb wearing your designs, who would it be?
L: Obviously we’ve already had a couple of them in here. Obviously a bradley Cooper, Matt Bomer, obviously — I’m blanking on his name, the darling of Hollywood. Ryan Gosling — especially because he’s always photographed at an airport, there is this kind of effortless, but really sophisticated way that he dresses.
Check out some of our favorite pieces below and click through Craft Atlantic’s spring/summer 2015 collection:
Tony Hawk has taken his skateboarding skills to new heights — on a real-life hoverboard.
Last month, Silicon Valley startup Arx Pax claimed it had invented the “world’s first hoverboard,” dubbed the “Hendo.” With the help of four hover engines located at the bottom of the board, the machine apparently works by producing a magnetic field over a conductive surface like aluminum or copper. The futuristic machine hovers about an inch above the ground and can travel at 15 mph, TMZ reports.
Hawk, accompanied by writer Dave Carnie, recently visited an Arx Pax warehouse, where he took the Hendo Hoverboard for a spin.
Describing what it was like when Hawk first stepped onto the hoverboard, Carnie wrote on skate- centric blog The Ride Channel:
The rocket scientist fired up the engines. And lo and behold, the hoverboard rose off the copper floor and floated about an inch above the surface. Seeing it on video is one thing, but in person it’s remarkable. The two scientists steadied the thing, and Tony mounted the hoverboard. The scientists let go. And Tony Hawk was hovering.
Back in March, the skateboard legend was involved in an elaborate hoverboard hoax, orchestrated by comedy website Funny or Die. But his Hendo stunt appears to be totally real.
According to Carnie, Hendo Hoverboard co-creator Greg Henderson recently told Hawk that he could help raise awareness about the machine’s technology. “It can’t be me,” Hawk initially responded. “Nobody believes me anymore. I’m the boy who cried hoverboard.”
I rode a REAL hoverboard yesterday thanks to @HendoHover. If you don’t believe me, it’s your loss. Most 360’s ever.
https://t.co/Z4tNT0Q9ky
— Tony Hawk (@tonyhawk) November 13, 2014
A Kickstarter campaign for the Hendo Hoverboard launched last month. More than $450,000 has been raised so far, surpassing Arx Pax’s goal of $250,000.
Modern driver safety these days would evoke ideas of all kind of hi-tech instruments that the cars of the future are being equipped with. Sometimes, however, even the simplest factors, like bright but not blinding light especially at night, can make a world of a difference. That is why in addition to driver assistance technologies, Mercedes-Benz has also been hard … Continue reading
Ford has rolled out one of the hottest new Mustangs in years with a model returning that hasn’t been seen since the 60’s from Ford. The Shelby GT350 has returned with the all-new Mustang body style and brings with it the most potent naturally aspirated V8 engine that Ford has ever produced. The GT350 will use a high-revving flat-plane crankshaft … Continue reading
BitTorrent is a peer-to-peer file distribution network that has a reputation as a place where people go to share files illegally. The people behind BitTorrent are trying to change that and are doing so by trying to lure artists to a new paygate premium service that will give artists the lion’s share of profits from the content they sell. The … Continue reading
The word “vape” has seen the dictionary-aiming aspirations of another year’s worth of made up words go up in smoke, as it has been chosen as the Oxford Dictionaries’ “Word of the Year” for 2014.
Image recognition was already good —but it’s getting way, way better. A research collaboration between Google and Stanford University is producing software that increasingly describes the entire scene portrayed in a picture, not just individual objects.
Google has never approved Play Store apps like Apple does, but now says it’ll review Android TV apps “for usability… and other quality guidelines.” That’s a big departure from its previous policy — Google only pulled apps retroactively from Play…
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