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More than three weeks after the release of their latest record, Sonic Highways, Foo Fighters have taken a new approach at promoting their eighth studio effort. With an HBO series documenting the origin, creation and final product of each song on the album, the band’s national influence from some of the U.S.’s most historic cities have put a unique touch on the modern idea of a concept record. Their hit television show isn’t the only marketing strategy boasting commercial success, however.
As with each of their past major label releases, Foo Fighters will tour their new record extensively on their eponymously-named 11-month Sonic Highways World Tour, which kicks off next Wednesday in Cape Town, South Africa. The Sonic Highways World Tour will hit more than a dozen international countries before traveling stateside in July, where tickets have already garnered huge prices on the secondary market.
According to TiqIQ, the average price for Foo Fighters tickets on the secondary market is $205.68 over their four-month excursion through North America from July to October of next year. This trumps their previous U.S. and Canada leg on 2011’s Wasting Light World Tour, which had an average secondary price of $139.13, marking a 48% jump in secondary market ticket price between tours.
The band will play its most expensive North American date at the DTE Energy Music Theatre in Clarkston, Michigan on August 24. The average price for that show is currently listed at $588.16 on the secondary market, nearly 186% above the band’s North American tour average. The get-in price for the show starts at $55.
Foo Fighters will play three other shows that surpass a $300 secondary market average, with top-priced tour stops scheduled for the Molson Canadian Amphitheatre in Toronto on July 9, Rexall Place in Alberta on August 12 and Wrigley Field in Chicago on August 29. Their show in Toronto currently owns an average secondary price of $368.32 and get-in price of $59 while their stop in Alberta one month later sees an average price of $316.07 and get-in of $59. Wrigley Field Foo Fighter tickets fall slightly below, averaging at $304.45 and get-in price starting at $119.
As tickets continue to pour onto the secondary market, the group will play its cheapest dates of tour at the Verizon Wireless Amphitheatre in Missouri on August 19, Moda Center in Portland on September 14 and the First Niagara Pavilion in Pennsylvania on August 25. They currently average a $100.06 ticket on the secondary market for their show in Missouri, 51.3% below tour average, and a $130.47 ticket in Portland. Their show at First Niagara Pavilion in late August has a secondary market average of $137.46. Th get-in price for all three shows is similar, with Missouri’s show listed at $58, Portland’s at $52 and Pennsylvania’s at $57.
Alongside their HBO series and soaring secondary ticket prices to their forthcoming tour, Foo Fighters have also taken a role in vexing ticket scalpers by introducing their “Beat the Bots” presale offer, which allowed fans to physically buy tickets at each venue’s box office (excluding Fenway Park) on November 22.
With critical acclaim continuing to pile on nearly two decades after the band’s inception, Foo Fighters will only continue to rise in popularity. For more information on Foo Fighters tickets and the Sonic Highways World Tour, visit the TiqIQ blog.
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