What Mindfulness Actually Means, And Why We All Have Time For It

If you have time to check your smartphone all day long, then you definitely have time for mindfulness.

That’s one of the points New York Times reporter David Gelles made when he sat down with HuffPost Live host Alyona Minkovski at Davos Friday to talk about his new book, “Mindful Work.” In his book, Gelles writes about the importance of mindfulness in the office and how being present can help us all find more fulfillment in our work and also be more productive.

“[Mindfulness] really just means being right here right now without getting caught up in thoughts about the future or dwelling on the past,” he said.

In his book, Gelles documents that as people working in business, medicine and politics actually practice mindfulness, they become less stressed, better able to focus and more kind and compassionate.

Below, live updates from the 2015 Davos Annual Meeting:

Supreme Court To Take Up Use Of Lethal Injection

WASHINGTON, Jan 23 (Reuters) – The U.S. Supreme Court on Friday agreed to review Oklahoma’s method of execution by taking up a case brought by three death row inmates.

The high court, which just last week allowed an execution to go ahead in the state over the objection of its four liberal members, will decide whether the three-drug process used by prison officials violates the U.S. Constitution’s ban on cruel and unusual punishment.

(Reporting by Lawrence Hurley; Editing by Will Dunham)

WAY TO GO, PAUL: Overzealous Dad Breaks Hockey Glass At Daughter's Youth Tournament

Dear Parents,

Please, don’t be like Paul. Paul gets a little too “into” his kid’s hockey games. He yells at the refs; he bangs on the glass; he shatters the glass singlehandedly before someone interrupts the shocked silence to yell, “WAY TO GO, PAUL.”

You’ll want the sound turned on for this one.

The above Vine comes from the York Ice Arena in York, Penn., where an overzealous dad apparently named “Paul” shattered the safety glass last weekend at his daughter’s youth hockey tournament, prompting referees to pause play while the mess was cleaned up.

“This is another unfortunate example of the totally ridiculous obsession of some parents with youth sports,” Eric Menzer, who helps manage the rink, told The York Daily Record.

According to the Record, the glass broke because the man, who is from Florida, hit the pane with his metal wedding ring, which concentrated the force instead of dispersing it across a broad area. “He broke the (wedding) ring,” Menzer added. “Apparently, his hand wasn’t in great shape either.

Pennsylvania’s Fox 43 reports the man had to pay for the broken glass — potentially as much as $500 — and has been banned for life from the arena. He’ll also face a disciplinary hearing with his daughter’s team back home in Florida.

WAY TO GO, PAUL.

Learning to Let Go of Baggage… Literally

I’m really bad at packing.

Or rather: I’m really good at it… at least in my head.

The moment I have my itinerary, I start running through every minute of the trip, anticipating the essential items I’ll need, the emergency supplies I should have for every likely scenario, and the right mix of comfortable clothes that – let’s be honest here – will look cute in the thousands of photos I’m sure to take.

The week before a trip, the luggage comes out and I start throwing things in. And no matter how many hours I’ve already invested, there’s always the last-minute run to Target for a sudden must-have and there’s always the precise placing – and replacing – of everything in the bag through the wee hours of the night before an early morning flight.

So when the baggage carousel came to a halting stop and my luggage wasn’t anywhere in sight, I pretty much freaked out.

Packing In Challenges

I had already been nervous about this trip. It was my first time traveling completely alone and here I was in Ecuador with only 10 Spanish words in my vocabulary and not a single English-speaking friend on the continent.

But ever since I saw a photo in a middle-school class, I had the Galapagos Islands on my must-experience list. I just couldn’t believe the place was real, so I wanted to see the crazy animals, study the unique landscape, and experience the equator sun on my own.

I spent countless nights scouring the Internet for the itinerary of my dreams. The best way to see the islands was by boat. Sure, I get seasick, but I could deal. Half of the endemic wildlife was under the sea. Sure, I’m not an animal person (ironically!) and especially have a fear of fish (seriously!), but it would be worth it. And the trips all started in Quito, the highest capital city on the globe. Sure, I get altitude sickness, but I was ready to beat it. I was ready to conquer all of the above — even if I didn’t speak a lick of the native tongue.

But since I did have all these hoops, my last-minute “splurge?” Allowing myself to switch to a bigger suitcase.

Some comforts from home helped ease the anxieties. I threw in a pair of favorite flip-flops that had seen better days but wouldn’t give me blisters, a new Tommy Bahamas rash guard that arrived in the mail just hours before, and even an extra stash of my choice feminine products because there’s nothing like trying to figure out a foreign brand when it’s that time of the month.

After a final zip, I was ready for anything.

Carousel of Anxiety

With all that overthinking, over-preparing, and over-packing, everything was supposed to go smoothly. Until my bag didn’t follow me to this foreign land.

The Ecuadorian airline, TAME, had split our 9 a.m. flight into two smaller planes day of (is that even allowed?!) because their normal plane was under maintenance. A gate agent had slipped me onto the 9:30 a.m. flight last minute instead of the 11:00 a.m. one, which I was assigned. Of course when I arrived in Quito, I was told my luggage was on the second. So I waited.

The carousel stopped again. It wasn’t there. And neither were the bags for the majority of my fellow passengers.

Suddenly I heard screaming, yelling, and even riot-like chanting erupt. But it was all in Spanish.

After hours of piecing together conversations in broken English, way too many minutes on roaming phone calls to a local guide for my tour group who helped me translate, and befriending fellow American tourists, I learned that none of our luggage was arriving today. The earliest was the following afternoon — 8 hours after my morning flight to the Galapagos.

I started going through every item in my luggage in my head: Could I really go on this precisely planned trip without every handpicked essential? Of course, I had my medicine, electronics, and a change of clothes in my carry-on backpack. But no swimsuit for the snorkeling trips, no clothes for the hikes, and not enough underwear for my sanity, so I quickly decided no. I tried to rebook on a different tour that started two days later. It was too late to change. Maybe I should just cancel the Galapagos portion all together and stay in Quito until my luggage showed up.

By this time, my head had been spinning for 15 hours straight since I found out the flights were split, and I needed to get to hotel and clock in some sleep. Just before I got in a cab, I spotted a high-end camping store in an airport mall. With 10 minutes left before closing, I grabbed anything that would fit. And a $170 credit card swipe later, I owned a shirt, shorts, sandals, hat, and little bag. Not pretty, but something to cover up.

When I finally settled into the hotel — the chic Le Parc — it was 10:30 p.m. (I was supposed to arrive at 4:30 p.m.). And that’s when everything changed.

Calls of Compassion

The concierge already knew about my situation — Intrepid Travel’s local guide had filled everyone in and all they wanted was for me to relax. The hotel restaurant was technically about to close, but the staff still served me. As I sat alone, regaining energy over a dinner of shrimp ceviche and sea bass, the receptionist brought me over a cordless phone. Who was calling me here?

It was one of the local guides. He was hellbent on finding my suitcase and exploring options of how to get it out to me via helicopter in the remote islands. Another call came and a different guide wanted to know if I needed anything and what size shirts I wore. And the third was the head of the local office who just wanted to make sure I was okay. Nonstop calls!

Just as I hung up, someone showed up at my dinner table with an Intrepid Travel duffel bag and four company t-shirts. It was one of the guides — off duty and just helping me out!

I jumped up and gave this total stranger a hug, as tears welled up in my eyes.

Here I was, so far from home, and I was being so taken care of. Not only did it show me the hospitality of people around the globe, but also that the language of empathy is universal. As humans, we help each other survive. I threw away my hesitations and began to trust.

I was safe. I was sound. And in fact, I was somewhat having fun already. I booked this solo trip to go on an adventure, and this was part of it. This was helping me carve my story.

Lightening the Load

The next morning, I arrived in the lobby and met my tourmates. The first thing they did? Offer me everything from toothpaste and sunscreen to their extra swimsuits! And as we traveled to catch our flight to the Islands, I picked up things along the way — toiletries at the airport drugstore and socks at the souvenir stand by the gate… and they all kept tabs.

“What else do you have on your shopping list?” one male traveler asked me.

“Well, we just met, but a bra and underwear,” I admitted.

“Good thing I can’t help you there,” he responded quick-wittedly, as we all burst into laughter.

It felt so good to laugh again. And this is what it was about. The people, the moments, not what I was wearing or what adorable little bag I was carrying everything in. All that is just stuff. What matters are the stories and the human connection.

Four days later, back in Quito, I reunited with my luggage. And as I ran to hug it when the guide took it out of his car trunk (Intrepid’s local guide had been going to check on it daily while I was away and received it the day I got back — four days after promised!), it felt so cold — literally.

Sure it had probably been sitting in some freezing cold cart for days. But also, what used to contain these little pieces of my heart were now just things. I hiked up almost 400 steps looking like an absolute tourist in a Galapagos t-shirt and puffy-paint Galapagos shorts that I found at a roadside gift shop. I swam just inches from penguins and sea lions with nothing but T-shirt and shorts under a wet suit. Heck, if we’re going to get personal here, I even learned to use the foreign tampons that I had never seen in quite that form before.

But now when I look at back at the photos of those moments where I should have been wearing my flattering travel outfits, that’s not what I see.

I see the thrill in my eyes of having just snorkeled feet from a school of tropical fish when days ago, I was terrified of a single goldfish. I see the astonishment I was feeling by the surreal landscape when I was hiking over lava formations as the sun set. I see the confidence in my heart of bonding with new friends, many of who also set on this adventure solo, but here we were, sharing this moment in time, united in the love of discovery.

Back at home, as I took each item out of my suitcase, I chuckled. There was a time when each of these items felt like survival gear. I was so tied to them. But being free of the material goods, I redefined my idea of travel. I redefined my idea of my needs. And, I redefined my idea of, well, me.

2015-01-23-RachelChangIslaBartolomeGalapagos.JPG
Tourist Uniform: I hiked to the peak of Isla Bartolome in this lovely Galapagos shirt-and-shorts ensemble, which I basically bought because they fit.

2015-01-23-RachelChangGalapagosHike.JPG
Immersive Adventures: Jumped into a formation created by relatively new lava during a twilight hike.

2015-01-23-RachelChangGalapagosSnorkel.JPG
Not Holding My Breath: Just don’t ask me what I’m wearing under the wetsuit provided by the Intrepid Tour/Peregrine Adventure’s Queen Beatriz catamaran.

2015-01-23-RachelChangGalapagosIguana.jpg
Animal Instincts: Spotting land iguanas in a lovely Intrepid Tour t-shirt.

Comfort Is an Illusion

We all love comfort. Wealth gives us comfort. We work hard for a comfortable life — whether it’s for ourselves or for those we love.

But comfort is actually an illusion — an illusion that we shouldn’t be sucked into; an illusion that we should not become slaves of.

A girl friend of mine who is also a mother of a 1-year-old boy said on her Facebook status,

If you love your kids, don’t raise them to become slaves of comfort.

Kids these days don’t understand why we have to struggle in life, why we have to live really simply, why we don’t consume the finest things in life we could afford and have as much fun as we possibly can.

It is because…
comfort makes us weak.
comfort makes us reckless.
comfort ropes us into becoming its slaves.

Once we’ve become slaves of comfort, we become unhappy when life starts to struggle; we become prone to unhappiness and misery which make us become resistant to happiness.

When we are slaves of comfort, we never know when enough comfort is enough. We keep wanting more. We keep seeking for more. We never feel satisfied.

But if we train our mind to be conscious of this — knowing when enough is enough and when we should stop demanding more comfort out of life — then we will be able to handle anything life throws at us. We become prone to happiness and be resistant to misery.”

Don’t lose yourself to the world of comfort.

At one point in my life I was extremely broke. I had to face the harsh truth of life – what it’s like to struggle to pay rent and bills.

Two thoughts came to my mind;

(1) I could borrow some money from my parents and friends.
(2) I could give this struggling life a go.

I picked the latter as I wanted to test if I could really survive.

It was tough — real tough for about half a year. However, I really enjoyed the process because it made me realize that I am actually capable of living uncomfortably. My mind got stronger.

From that point on I lost my fear of failure because the fear of failure is actually the fear of having to live an uncomfortable life. But I survived. I was fine. I now have no fear because I know that no matter what happens in life, I will find a way to survive. Moreover, the uncomfortable period of my life actually enabled me to search for happiness from within, rather than from external sources.

I liked the new mentality I adopted so much that I aimed to push myself into the habit of living with less — no shopping, no taxis (only public transport and walking), mostly eating in and staying in. Because I had to be as stingy as possible with my money, I started to find “free things” to do — things that I could enjoy without having to spend any cent. I started to read more, write more, go to the park and the beach more often and just enjoy the nature, and go to Entrepreneur Meetups to meet new people instead of going out partying.

As a result, I become happier from within. I don’t need external factors to make me happy. Reading makes me happy. Writing makes me happy. Catching up with close friends and family makes me happy. Cooking makes me happy. Walking through the park makes me happy. People watching makes me happy. I don’t need a lot of comfort to make me happy.

Sometimes the uncomfortable things in life are there to teach us lessons because to go through a change of habit, we need to feel uncomfortable.

Give it a try if you can.
Learn to live with less.
Become comfortable with living uncomfortably.
Then you’ll realize that there’s more to life than finding comfort.
Because after all, comfort is just an illusion.

—-
2015-01-23-HPmockupsmall.jpg

This post originally appeared on BrandMentalist.com

Mo is the owner of the famous inspirational blog – BrandMentalist.com. She is also the designer and creator of BrandMentalistCollection.com, a collection of motivational and inspirational posters, and Happiness Planner, a planner that is designed to help you achieve happiness from within.

Follow her on Twitter @BrandMentalist and Instagram @BrandMentalist

Sign up HERE to follow Mo’s posts via email

In the Wake of <i>Charlie Hebdo</i>, We Should Ask Uncomfortable Questions

2015-01-16-charliemarch.jpg

I have always been the opposite of prolific, taking days if not weeks to fully form what I am thinking, not knowing the point I am trying to make until I’ve sat down and birthed it out.

That’s me on a good day. And since the shootings at the Charlie Hebdo offices, an even deeper impotence has settled in, giving me a taste of true paralysis, desperately wanting to say something but unable to form the words.

I’d been hoping to address the tragedy in Paris from a different perspective, for some reason determined to try and link this act of terror to the Bill Maher/Sam Harris/Ben Affleck/Islam Is Full of Bad Ideas debate. According to Maher and Harris there is, apparently, considerable evidence showing that a majority of the Muslim population holds views that could be considered “extreme.” Although most Muslims would never actually stone a women to death for adultery or kill a person for leaving Islam, there seems to be an acceptance in the general population of such practices. In essence, Maher’s point was that if liberals truly cared about liberal values (human rights, equality for women, gays, minorities etc.) then they should take a hard look at the Muslim world and be brave enough to criticize Islam for promoting bad or anti-liberal ideas.

Maher’s delivery may be too straightforward for some, but I felt the question was important in that it ignored the potential to offend and put as its purpose the presentation of an inquiry, that, in light of recent events, was a conversation worth having.

In my opinion, making the argument specifically about the bad ideas found in Islam is not super productive. It makes it too easy for people to get offended or start cherry-picking verses from the Bible, and before you know it you’ve gotten sidetracked into a mess of emotion and semantics, a who-is-the-worst competition between religions each with their own history of bad ideas and barbarism.

“Now, when we are all in a state of shock after the killing spree in the Charlie Hebdo offices, it is the right moment to gather the courage to think.” ­- Slavoj Žižek

“…I stand with Charlie Hebdo, as we all must, to defend the art of satire, which has always been a force for liberty and against tyranny, dishonesty and stupidity. ‘Respect for religion’ has become a code phrase meaning ‘fear of religion.’ Religions, like all other ideas, deserve criticism, satire, and, yes, our fearless disrespect.” – Salman Rushdie

And so Maher’s argument is important because it forces us to do something that the staff at Charlie Hebdo, past and present, would wholeheartedly support. And that is to ask difficult questions. Uncomfortable inquiries often lead to important answers, and so we don’t have the right to be offended, not when there is work to do, not when people are still dying for trying to make a difference.

Therefore onward with the task at hand, I say, hopeful that slow and steady may one day win the race.

Yes, it is predominantly Muslims who currently commit the most extreme of acts of religious or political violence (although ignoring the daily terror rained down by Western governments is a convenient exclusion), and so those in the non-Muslim developed world (I mean you white Christians) have a nice and tidy perch from which to sit and judge.

But don’t pat yourself on the back for coming second place in a race to the bottom. The fact that Christians don’t currently behead people in the name of Christ is a virtue born of circumstance. You are no better or worse than the other guy reading from that other piece of parchment; it’s just that the country and culture you were brought up in happens to be more advanced at the moment.

Switch the education and wealth levels between South Carolina and Saudi Arabia and you would find a great number of American Christians acting violently extreme based on some passages found in the Bible. It would very easily go from anti-gay legislation in Congress to something much uglier. You don’t get a gold star because your fundamentalism is accidentally white-collar.

And this, I hope, is the elusive connection I’ve been tonguing like a missing tooth, that path between the words I’ve heard since the shooting and the more nuanced place I felt was not being reached.

We have to be given more options than Islam is Bad or You’re an Islamophobe. The answers will not come by focusing on the specific ills of an ancient religion, nor will we progress by dropping clichés about Islam being a religion of peace and not all of its followers are bad people.

There is clearly a problem. To deny this reality because of your personal positions is a hindrance to the cause you think you support.

But it’s a problem of circumstance, of culture. And that means it can be solved by evolution, by progress.

Martin Luther King Day was recently celebrated in the US, a holiday now known as a day off work but that should be used as a reminder that just a few decades ago Americans were hanging innocent people dead from trees because their skin was a bit darker.

And now there is a black president.

In my lifetime I have witnessed cultural transformations that would have previously seemed impossible. Mixed race couples becoming a norm. Gays and lesbians on our TVs being represented as normal people with normal problems rather than fruity frivolous comic relief. My holocaust-survivor grandmother once so obstinately protective and fearful of others that we had to hide our non-Jewish lovers from her, now embracing them as family members, now forgetting that it was ever an issue.

Yes, it will take a bit longer for progress to take hold in much of the Muslim world. There are deep-rooted societal norms of patriarchy and misogyny and lack of education that, aided by economic hardship and religious governments, will make cultural evolution difficult.

But it will happen.

“The arc of the moral universe is long, but it bends toward justice.” Martin Luther King is famed for using this quote during the civil rights movement. I love it. But more than justice which can sometimes never be had, I think it bends towards progress. Things eventually do change.

So ask difficult questions. Have uncomfortable conversations.

When the president of Turkey, supposedly a moderate Muslim nation, says “Our religion [Islam] has defined a position for women: motherhood,” along with other alarming religious rhetoric, it’s up to those young Muslims sitting around the table with their parents to resist it, to argue, to try and open eyes. When Saudi Arabia sentences a young man to 1,000 lashes and 10 years in prison for starting an activist website, every moderate in the region must condemn it as loudly as they can. And when America adds to the problem of extremism by playing god and chess with Muslim countries and lives, it’s the duty of every person of conscience to look their country in the mirror and admit their part in the problem.

The record-breaking marches that took place across France after the tragedy were a great sign. French citizens of all backgrounds, Muslims included, getting together to say this is not acceptable, not in our name. Leaders of Islamic nations and even members of extremist groups came out denouncing the terror. Hopefully we are reaching a point where the absurdity of this sort of violence will no longer be tolerated.

Things can and will change, but not on their own. Every step forward was made of a million tiny struggles. The arc bends towards progress, but it’s us that must bend it.

Third Eye on SEO: 2015 Guides, Tutorials, Education, and Trends

If you’re a digital marketer or website owner in 2015, chances are your third eye is on search engine optimization (SEO) now more than ever. Why? SEO not only tops the charts for generating leads and creating new business, but it’s also one of today’s most sought-after skills and talents. Businesses small and large recognize the precious value of digital marketing and the positive impact SEO can have on the health of a business.

2015-01-23-thirdeyeonseo.jpg

What is SEO?

In its simplest form, SEO dictates the relationship between search engines and a website, regardless of device. If your website or blog doesn’t have a good “relationship” with the likes (and links) of Google’s algorithms, this can mean little-to-no visibility in search results. Not showing up in search results for your targeted keyword phrases related to your business’s products or services means a drastic loss of potential business.

While the term SEO has only been around since 1997, the marketing process has gone through many transformations, iterations, interpretations, and even exaggerations over the past two decades. Thanks to Google’s constantly changing (and secret) algorithmic recipe, webmasters who once held the keys to controlling search results are no longer in charge, and influencers such as quality content and social media activity are playing a larger role in search marketing.

2015-01-23-MarketingCharts.png

Factor this in: organic search remains the leading way U.S. adults find online information and websites, according to a Forrester Research survey, beating out social media gorilla Facebook, good old-fashioned TV ads, and even trusted and true news stories.

Because of this, brands have no choice but to put their time, money, and resources where the search is, as experts predict SEO and search engine marketing (SEM) will continue to capture the largest share of online spend at 47 percent, or about 14 percent of the firm’s total marketing budget.

2015-01-23-SearchTraffic.jpg

Winning the SEO Learning Curve

Since SEO is no longer dictated by a webmaster’s bag of tricks and is becoming more of a mainstream business line item, the need for education across multiple departments, generations, titles, and positions is increasing.

The influence and potential of SEO is more of a team effort ranging from keyword and competitive research, content writing and optimization, visual and multimedia, linking and, of course, understanding how to avoid the wrath of Google penalties.

In 2015, silos are being broken down and SEO is becoming more of a joint effort involving roundtables of input from traditional marketing, online marketing, and public relations. Influencing search results is now a team effort more than ever before.

Until higher education catches up to the digital marketing revolution, however, there will continue to be a lack of official SEO degrees. Until then, it’s up to individuals, brands, and agencies to create a self-taught curriculum as a means to:

  • guide themselves, but also guide clients;
  • intelligently interpret data reports; and
  • hire the right talent.

So what’s a business owner or marketing professional to do to stay ahead (or at least in the know)? One option is to take advantage of reliable and reputable sources offering free guides, content and tutorials on all aspects of SEO. And as SEO becomes more mainstream, it has become a worthwhile investment for marketing service providers to dedicate a large portion of their own content marketing resources to educational and online learning tools that come with an attractive price tag: free!

The Business of Education

“We built our business on a foundation of training and education, helping people understand the why behind the best practices and the search engine guidelines behind white hat SEO methods,” said Mindy Weinstein, Bruce Clay, Inc.’s Director of Education.

“Within our website, the SEO Tutorial has always been a top SEO asset and traffic getter. In revamping the SEO tutorial we set out to make the most up-to-date, comprehensive step-by-step resource that is useful to everyone with a business website.”

Free, Do-it-Yourself SEO Curriculums

Bruce Clay, Inc.’s SEO Tutorial provides a robust SEO tutorial in a step-by-step guide that teaches you how to optimize a website for search.

“We’ve even integrated free tools that you can run from the tutorial – tools that let you research keywords, analyze competitors, identify on-site technical issues hurting your rankings, report your indexed pages and uncover inbound links to yours or a competitor’s site,” said Bruce Clay, who founded the Internet marketing agency, Bruce Clay, Inc. in 1996, two years prior to Larry Page and Sergey Brin founded Google.

Digital Relevance offers a resource center packed with cheat sheets, guides, and white papers ranging from SEO to content marketing to analytics.

What was first designed to help teams within Google understand SEO is now available for free to webmasters or anyone interested in learning straight from the source.

Hubspot, the inbound marketing platform around since 2006, serves up an entire marketing library, including debunking the latest 2015 SEO myths and more.

Launched as an SEO agency in 2004, Moz is a now dominating marketing software company offering a packed, free learning center with a beginner’s guide to SEO, webinars, the Moz academy, and SEO quizzes to test your knowledge.

Based on the periodic table of SEO, Search Engine Land’s SEO Guide is a practical, step-by-step guide about the ins and outs of SEO.

The Content Marketer’s SEO Content is Working

SEO tutorial and guide publishers are finding that many types of business professionals are using guides as a first step to train staff, since wasn’t likely taught in college.

“Most of the people we know who use the Moz guides are either entrepreneurs or lead marketing teams that are hiring outsourced SEOs (and thus want to have a good understanding of the basics so they can make smart choices about their contracting), or they’re teams/people hiring full-time marketers to focus on SEO that want resources to help train those folks up. Both are great use-cases, and the guides can also be helpful for individual entrepreneurs or website operators who want to make sure they’re following basic best practices,” says Rand Fishkin, Wizard of Moz and co-founder.

Beyond Free

The logical step beyond the freebies are next steps such as paid webinars, certifications, and, of course, conferences.

But, Fishkin offers this advice: “Real world experience! Seriously, running a website, producing content, trying to earn rankings, spending time reversing the success of a savvy competitor, and/or auditing a site to understand what’s working vs. not is a wonderful way to teach yourself and stay sharp. As you encounter questions, you’ll go digging for answers, and at the end of that process, end up wiser than any guide (even Moz’s!) could make you.”

If you’re looking for a deep dive into the world of search marketing and want live interactions and networking opportunities take the opportunity to earn credentials such as a certification.

Paying to Play: SEO Conferences and Classes

Online Marketing Institute: Offers SEO subscription-based or on-demand learning in addition to corporate training events.

Pubcon: Known for its Las Vegas destination and after-hours networking, as much as for its hardcore SEO speakers and attendees. “Attending Pubcon or other top industry conferences is a logical next step to expand your knowledge base and peer network. This industry moves very quickly,” says Joe Laratro, Pubcon’s Lead Moderator and Advisory Board Member. “Knowing who to listen to can be just as valuable as knowing what to listen to.”

Search Marketing Expo: With Search Engine Land’s founder Danny Sullivan, this conference offers a mix of SEO and social content for beginners, the advanced, marketers, and other agency professionals.

SES/ClickZ Events: Ranked with a broader digital marketing agenda, here you can find an array of local events, online training, and regional digital marketing conferences.

Search Engine Journal Events: 2015 includes an agenda of local #SEJSummit events in locations such as Chicago, Miami, and Santa Monica.

What do the SEO content experts say about 2015?

Bruce Clay: New behaviors

“2015 will be a year of radical change driven by new behaviors in mobile use, voice technology and shopping. Amazon will become as dominant as Google this year, and that might shift budgets within PPC. SEO becomes much more important and competitive as ranking factors shift. Big changes ahead so keep your eyes open and finger on the pulse.”

Rand Fishkin: Logic and holistic

“In some ways, SEO is becoming more logical and more holistic, thus requiring less deep specialization for those who aren’t SEO professionals. However, because of the broadening of both signals that impact search rankings and the increasing and the broadening of tactics/opportunities available for SEO success, there’s a ton more knowledge that can actually help you do better.”

Joe Laratro: Diversification

“Diversify! Organic search can not be depended on as an everlasting resource for traffic. The time spent on SEO should focus on best practices, innovating beyond the basics of content marketing and building your brand in every possible way. I am very bullish on using traditional PR this year. Mobile SEO compliance will be a thorn in webmaster’s sides if they are not doing it properly.”

Danny Sullivan: Mobile user experience

“Pay even more attention to mobile, not just in terms of ranking but more about the landing page experience, ensuring that your arriving search visitors from mobile are getting a great experience. I think we’ll also see continued growth of structured data opportunities. We’ll also likely see Google to continue to grow direct answers, which will probably make SEOs nervous about whether they’re going to lose traffic. I think even despite this, however, SEO traffic will remain strong.”

What if Google Doesn’t Like You?

Taking all your toys and going to play (or sell) somewhere else might be an option. Sure, you can find other search engines or social media friends. But considering Google dominates as the world’s largest search engine (owning 67+ percent of the market), you might want to think twice about staying on its good side.

“Having a firm understanding of the fundamentals of SEO is critical to the business of any website, digital marketing strategy, or related effort, where a strong SEO foundation is essential to ensure success,” says Aaron Kahlow, CEO and founder of Online Marketing Institute.

“Our recent Digital Marketing Talent Gap Study showed that Content Marketing, Mobile and SEO were among the top skills employers felt they needed but yet could not find and with nearly 91% of the executives saying they need more help with getting traffic to their site, its no wonder SEO is more important than ever.”

Whether you choose to educate via free, paid, or real-time experience of running your own website, SEO is here to stay. And it promises a future of change and opportunity for those who keep a third eye on SEO.

The Beginning of the End for Bahrain's Tolerated Opposition

The trial of Sheikh Ali Salman, leader of Bahrain’s main opposition group Al Wefaq, opens on Wednesday, January 28 and marks a massive step away from hopes of an inclusive political settlement in the turbulent country. Bahrain, a U.S. military ally, has failed to implement long-promised reforms. The last few years have seen a steady polarization of the country as a dangerous sectarianism has taken root, threatening the remaining social cohesion of the tiny kingdom.

Bahrain is governed by a ruling family–the king’s uncle has been the unelected prime minister for over 40 years. Leading opposition figures were jailed with long sentences following the widespread 2011 popular uprising, but the main group–Al Wefaq–was allowed to exist and its leadership largely spared prison. It was harassed in the courts and vilified in the state press, yes, but its senior leadership had not been subjected to long-term detention. Until now.

Sheikh Ali Salman was arrested in December and charged with a series of speech-related offenses that could result in a very long jail term. Putting peaceful critics in jail is pretty standard for the Bahrain regime, but Salman’s jailing is a new departure–sending the message that the previously tolerated opposition voices are now to be silenced.

This means no hope for the inclusive political settlement Bahrain needs, no prospect of power sharing, and the likelihood of many more bleak years of unrest and discontent, particularly from Al Wefaq’s Shia base.

This is bad for democracy, bad for the United States, and bad for Bahrain. Last month, influential international credit rating agencies Standard & Poor and Fitch revised Bahrain’s rating from stable to negative, citing a failure to end political unrest.

“Talks between the government and opposition aimed at reaching a political compromise ahead of the November elections came to nothing and the opposition boycotted the elections… There are no plans for further talks and the political stalemate continues,” said Fitch, noting that it “does not expect a comprehensive political solution to be achieved in the near term.”

In October 2014 the World Bank noted that Bahrain’s “financial sector has lagged as international finance corporations shift their activities away from Bahrain, in favor of Dubai, Doha, and Riyadh.” In addition, “the ongoing political stasis continues to hurt Bahrain. Without a political solution, which would facilitate steps to cut expenditure and broaden the private sector, government debt as a percentage of GDP is forecast to increase to 60 percent in 2018, which would be extremely high by GCC standards.”

Targeting Ali Salman makes the sort of political solution Fitch refers to unlikely to the point of inconceivable. The Bahraini government has now sliced away so much of what it formerly recognized as tolerable opposition that there’s virtually nothing left–making street politics and violent dissent all the more likely.

If the authorities decide your criticism of them on social media amounts to an insult, you’ll get a prison sentence–as was the case with human rights defender Nabeel Rajab on January 20. Tear up a picture of the king? Get sentenced to jail, as Zainab al Khawaja was in December. Peacefully call for change as Ali Salman did? Find yourself on trial for incitement to non-compliance with the law and other trumped-up charges.

The U.S. government has rightly warned that targeting a senior leader of the opposition like Salman “will only inflame tensions,” but doesn’t seem to be doing much to spell out what consequences there will be for its military ally should he be sent to jail. Washington hasn’t even called for the dismissal of the case against him.

The Bahraini government could be forgiven for thinking that such a tepid response from the U.S. government means they are free to move against al Wefaq without censure. This looks like the beginning of the end of Bahrain’s tolerated opposition movement.

Scotty 3D Printing, Scanning & Milling Machine “Teleports” Objects: Beam Me Up and Shave Me Down, Scotty!

A couple of years ago we talked about the Zeus, a 3D printer and scanner that could “fax” an object to another unit by scanning it and then sending the resulting 3D model to the other printer. The Scotty machine has a similar capability, except it can also destroy the original object while it’s being replicated on the second unit, effectively teleporting it.

scotty_teleporter_3d_print_scan_mill_by_stefanie_mueller_2zoom in

Scotty was made by Stefanie Mueller, Martin Fritzsche, Jan Kossmann, Maximilian Schneider, Jonathan Striebel, and Patrick Baudisch of the Hasso-Plattner Institute. Starting with a MakerBot Replicator 2X, the group added a mill bit and a camera to one of the 3D printer’s extrusion heads, allowing the device to scan and then shave a thin layer of the object.

scotty_teleporter_3d_print_scan_mill_by_stefanie_mueller_1zoom in

When you place on object to be “teleported”, the sender Scotty scans the topmost layer of the object and then shaves off a thin layer. The scanned file is then encrypted and sent to the receiver Scotty, which decrypts the file and prints the layer. The process is repeated layer by layer until the original object has been milled away and the copy has been printed.

So why would you want to destroy an object instead of duplicating it? For the same reasons that paper shredders and copy protection software exist: security, commercial and even sentimental.

Stefanie and her group also think that this could be a way to buy and sell objects online in the future. The idea is that we’ll enjoy instant delivery without abusing 3D printing’s capacity to duplicate objects endlessly. However, I don’t think that this will be enforceable. People will just keep 3D files of the objects they want to dupe. Besides, the restriction can only be enforced if the seller has a Scotty-like machine. I doubt that 3D printer manufacturers can be forced into turning all of their products into Scottys.

[via Stefanie Mueller via Gadgetify]

TC AppleCast 2: Apple Watch Battery Bingo And iPad Stylus

TC-applecast-post On the second ever TechCrunch AppleCast, Darrell Etherington and Kyle Russell discuss the Apple Watch and its battery life, as potentially revealed by leaks this week. We also touch on analyst reports claiming that a 12.9-inch iPad will also include an Apple-made stylus accessory option, and dive into a closer look at Copyfeed, a handy iOS utility. Finally, we preview the week to come,… Read More