Your Greatest Strength: Weakness – An Interview with Dr. Ulrik Christensen

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There are tomes written about the importance of playing to your strengths in life. In other words, find something you are good at then build your life and career around that very area. As for your weaknesses, don’t worry about those. Bury them. As long as your good at something, you can figure out a way to make it your calling. It all sounds good, in theory. It sounds easy in fact. What if, however, you are missing out on a major opportunity, or many opportunities, that are buried within those perceived weaknesses? What if they are not weaknesses after all?

I recently had the opportunity to sit down with Dr. Ulrik Christensen, one of the most interesting entrepreneurs I’ve met thus far. He is a doctor, a family man, and an entrepreneur who is changing the way we learn. I’m always inspired by people changing the world, and out of the hundreds of entrepreneurs I’ve met, Dr. Christensen, is arguably making the most impact. He’s changing the way people learn, through adaptive learning. In short, adaptive learning finds the holes in each student’s learning ability, then adapts the educational exercises so that the student can better understand the subject matter. Dr. Christensen is creating new winners in the world.

Through adaptive learning technologies, students who would have at one time been considered weak in a subject area, are now made to be strong. The impact of this is staggering. Think about your own life and your own career. Most likely you ended up working in a job that centered upon something you were strong at in school. You were good at math, so you ended up in engineering. You were poor at writing, so you swept that weakness under the rug and steered away from a journalism career. Under the new adaptive learning practices, your weaknesses may very well become your strengths. For future generations, this means greater opportunity as students realize that there are no strengths or weaknesses in any educational subject area, there are only different learning styles. The new rules of adaptive learning are changing the very fabric of the entire world. Under the old rules of learning a trajectory is set where certain individuals will end up being thought leaders, scientists, engineers, and even President of the United States. Under the new rules of adaptive learning, the players are all changing. The playing field is becoming even and new doors are opening. Under the old ways of learning our kids may have been best suited to work mid-level management for their entire lifetime. Under the new rules, they may actually be suited to aspire to their childhood dreams of becoming astronauts, doctors, or world renowned scientists.

Here are 4 lessons to a living life unleashed the Dr. Ulrik Christensen way:

Solve The Real Problem: Dr. Christensen is a medical doctor who has been doing research in education and learning technologies for twenty years. Originally, he had set out on a mission to develop new technology to address human errors in medicine. What he realized through his research is that the learning technologies he was creating had a greater calling than the very specific area he had been working on. The technologies could be used in education to make students more efficient and successful. Dr. Christensen says that the lesson here, especially for entrepreneurs, is to occasionally step back from your work to make sure you are solving the correct problem. Had he remained focused on the medical field, he may never have realized that the work he was doing had a much broader scope to help students around the world. As Christensen said, it’s okay to switch your focus when you find that there is a greater, more important issue to focus on.

Perception is Not Reality: Dr. Christensen talked about how he was building a learning simulator and was testing the simulator with several students at a New York university. What was clear from the data coming through using the simulator was that the students did not understand the subject matter that was being taught. These were A students who were acing the tests because the curriculum centered around a “cookbook” style lab where they could follow instructions and regurgitate the answers, but nothing was being learned about the subject matter. Christensen says that he has a motto that he lives by in building his adaptive learning technologies: Garbage In; Garbage Out. In other words, for students, if the data points you use to judge yourself are off, then the results you receive are all but worthless. In this instance, if the labs you are following teach you nothing more than an ability to complete the exercises, then really you have learned nothing more than the ability to complete the exercises. You have not learned the very subject matter that those lab exercises were meant to teach.

The Truth About Weaknesses: In building adaptive learning technologies, Christensen has spent countless years researching the concept of strengths verse weaknesses. What his team learned is that there is a sequence to turning a weakness into a strength. To begin with, he notes that it is important to realize that weak learners find comfort in things they know. Therefore, in order to start to build that weakness into a strength we must pare down the learning to bring it back to a basic level where the learner knows and understands the concept. This starts by posing simple yet relevant questions that the learner can answer which starts to build confidence which the learner will use to build his understanding of the subject matter. As Christensen notes, in traditional education, usually when the student falls off the learning curve in a subject matter (where he has stopped learning anything), this is the time where it’s important to re-sequence the learning. In other words, go back and start from a different point in the learning process. With traditional education, this rarely happens, as the original learning sequence keeps moving. In adaptive learning models, that student’s lesson gets re-sequenced so that he can properly learn the subject matter instead of just sweeping it under the rug and calling it a weakness.

Unconscious Incompetence: Dr. Christensen notes that one of the greatest attributes to adaptive learning is the ability to help students understand their unconscious incompetence. He says that if we get students to move from unconscious incompetence (not knowing what they don’t know) to conscious incompetence (acknowledging that they don’t know something specifically), it helps them to understand the importance of learning. Interestingly, under traditional education, teachers are really good at letting students know when they are good at learning, but the current system needs assistance in helping students learn to acknowledge what they don’t know. This is where adaptive learning comes in. Under adaptive learning there is a concentration on turning the student’s unconscious incompetence to a conscious incompetence so as to spark both the need and urge to learn within each student.

Dr. Christensen is changing the world. He’s not just doing it one student at a time, but rather in entire populations of students. Indeed, that which was most admirable was his mission. When asked why he cares so much, he said it’s about the students. The fact that there are students who will graduate with higher degrees and in callings that they may have never even before considered under traditional education models, is what drives him to dedicate his life to adaptive learning.

About Dr. Ulrik Christensen: Dr. Christensen is Senior Fellow, Digital Learning for McGraw-Hill Education. He is also Executive Chairman for Area9 Group that among several other companies includes Area9 Labs (educational research and innovation) and Area9 Learning (corporate and organizational learning). Both of the latter are co-owned by McGraw-Hill Education.

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Who Cares If It Sells or Doesn't?

Well, I for one care if my service or product doesn’t sell. Let’s be honest, most of us do. Don’t you? In my experience, in the UK selling is not a well-loved word. It’s as if it conjures up nasty salespeople, insincere and almost dishonest behaviour. Let me be clear and say, it really isn’t any of those things. In fact, first class salespeople are honest, warm, sincere and empathetic.

Having spent many years living in the USA, travelling extensively in Europe, I have found selling to be considered a worthy profession. Many salespeople abroad tend to take pride in their job as salespeople. For instance, watching retail staff cleaning the exterior of their retail premises is not unusual in Florence, Italy. Furthermore, arriving earlier and leaving far later than required, is quite commonplace in the USA. In many cases, it’s as if staff treat the business as if it were their own. In short, they tend to go the extra mile.

When I had my London retail business, one of my main focuses was that each customer, irrespective of how much they spent, had to be treated as if their custom was all that mattered. This means, one mustn’t pre-judge, never look down on anyone, and be grateful that an individual has seen fit to enter our premises, or consider our service. Is this kind of attitude and behaviour easy? Probably not, otherwise it would be considered to be quite normal everywhere.

Remember, even if you are seeking to get extra time off, a salary increase or promotion, you are selling yourself. And when we are able to sell ourselves in an engaging fashion, the buyer becomes more amenable. We tend to encourage the feel good factor. This, combined with good product knowledge, awareness that the customer has alternative options, keeps us on our toes. One of the keys to being a good salesperson is awareness. This means, you need eyes in the back of your head, so to speak. Trust those gut feelings, don’t ignore them. Often, our intuition is more powerful than we give it credit for.

What I learned on the shop-floor continues to be valuable in my coaching business. It’s enabled me to read people, remain focused, be more empathetic and not pre-judge, anybody. When in retail, I recall attending to a new customer. He looked artistic-ish, well heeled and mildly eccentric. As I carefully observed his behaviour, I took it upon myself to gently bid him the time of day. He responded quietly, yet politely. We had just had a delivery of beautiful Italian shirts. I dashed down to the stockroom and brought up a well-chosen few to show this customer. He looked extremely carefully at the selection and quietly chose three. That was it, I found my hook: be quietly assertive, and identify his taste. About 45 minutes later, he ended up spending about £800.00 – in 1985, this was considered an excellent sale to have made. When I checked the name on the Credit Card, I saw it was movie Director Barry Levinson, he told me he was in the UK, filming Young Sherlock Holmes. Only then did I realise that this was a kind of coup.

Some tips:

See selling as an expertise

It’s about enabling people to purchase

Remember, we are all buying and selling

Take pride in whatever it is you are selling

Never look down on salespeople – remember you are one too

Be patient, yet persistent with your clients

If you hear ‘No’, consider it as Not now

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WANTED: The Next Gina Rinehart Or Steve Jobs

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When I was a kid, I remember thinking about what I wanted to become but I never remembered even contemplating that I could start and run my own business.

It’s not really something we teach our kids. We’re brought up to want to become doctors, lawyers, actors… You get my drift.

“What do you want to become when you grow up?”

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It’s one of the most common questions we ask our kids and yet how often can you recall hearing this answer? I want to run my own business.

Entrepreneurship… It’s not something we typically drive in teens and young adults. Until now.

Enter the Duke of Edinburgh’s International Award Australia – Victoria (Duke of Ed Vic) and BIGthink! Business Booster. Last week, they unveiled a bold competition aimed at fostering young Australians’ entrepreneurial skills that will help the lucky winners to make their business vision a reality.

Thanks to the Young Business Hustler 2015, two young participants will have the opportunity to take their business idea and make it a reality through BIGthink! These lucky winners will each benefit from participating in Baby Booster, a 12-month growth program for early stage businesses valued at $12,870 each.

So, why am I writing about this?

Fact: I can’t enter as the competition is only open to Duke of Edinburgh’s Award participants aged between 18 to 25 years old.

I’m writing about this because time and time again, I’m flawed by the people I’ve met over the last month or so since embarking on my own entrepreneurial journey.

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It’s thanks to people such as Anoushka Gungadin, CEO of Duke of Ed Vic, and John Di Natale, Founder and MD of BIGthink! Business Booster that today’s young adults have a bright future ahead of them.

Consider this:

• A 2014 survey by Millennial Branding found that 72 per cent of US high school students and 64 per cent of college students wanted to start their own business someday.
• In contrast, the most recent Australian Census data indicates that just 5 per cent of business owners nationally in Australia, are aged between 20 to 34 years old.

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On a more personal level, as a 27 year old who’s been working with Anoushka for a little while now, I’m thankful for mentors such as Anoushka who are passionate about working with younger people to help them to achieve their full potential.

Just last week, I sat with Anoushka in a cozy little café on a cold Melbourne day and the deep passion she has for her work spoke volumes. It’s people like Anoushka who drive us all to work on being better versions of ourselves tomorrow than we are today.

As I sat back and listened to Anoushka talking about the Young Business Hustler 2015 and what she hoped the competition would help to produce, she struggled to contain her passion for what she does.

Anoushka works with people such as myself to help them to embrace their authentic selves, to unpack and repackage their talent so that they’re actively embracing their passion and purpose to create success in their career and life in general.

I’ve heard her repeat this quote to me more than once before and it acts as a fitting end to this piece:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. You’re playing small does not serve the world.” – from the 2005 movie, Coach Carter

You can find out more about Young Business Hustler online.

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