5 Tips to Stand Out in a Crowded Job Market

Let’s say you are applying for a new job. You have a professional resume, a complete LinkedIn profile, letters of recommendation and you have lots of experience for the position you are applying to. You fill out the job application perfectly, enclose a thoughtful, personalized cover letter and you wait to be called in for an interview.

But the call never comes. What could have happened?

The way companies hire has changed over the past few years. Gone are the days of posting an ad for hire in the Sunday newspaper and waiting for job applications to come in the (snail) mail. Organizations now have Monster, Ladders, Recruiter, ZipRecruiter and other dot coms, which they feel makes the process quicker and easier.

According to a study from the September 2015 study done by the Society for Human Resource Management, 57% of companies hired from LinkedIn, 19% from Facebook, 8% from Twitter and 65% of companies used some form of social media to hire.

A most surprising statistic is that one out of five organizations use Facebook to hire. So while you may think your Facebook doesn’t matter, it really does. Many hiring managers regularly check perspective applicant’s social media for consistency, as well as getting a glimpse into their personal lives. And that glimpse sometimes eliminates an otherwise qualified candidate.

That same 2015 study indicated that applicants displayed salacious photos and information about themselves 50% of the time, information about soliciting drugs or alcohol 48% of the time, spoke poorly of their previous employer 33% of the time, and 24% actually lied about their qualifications.

For many perspective applicants the call for the job interview never comes because of what they posted on their personal social media. But, if you don’t use much social media personally, or have a private Facebook account, or only show pictures of yourself going to church every Sunday and spending your free time feeding the homeless – the call for the job interview still doesn’t come. What are you missing?

The answer may lie in your lack of a personal brand. It’s that extra something special companies are looking for in an applicant, which makes you stand out from others with similar qualifications.

When a company is sitting on a large pile of very qualified applicants, they will reach out to your social media to learn more about you and see what kind of person they are buying. What are your interests and skills outside of your professional resume that will make you that outstanding performer they are looking for?

Here are 5 top tips for creating a desirable personal brand that will get you noticed and called in for the job interview you want:

1. beBee: beBee is a new social network, LinkedIn’s first competitor and fast becoming the go-to source for networking. What makes it better than LinkedIn is that all features are free and it allows you to combine your professional resume with your personal interests, creating your unique personal brand. Include a link to your beBee profile in your application and your perspective employer will get a glimpse of the whole you. You will stand out in a crowded application process and that may be just the edge you need to get that job interview.

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2. Completed Social Media Accounts: Make sure you have accurate and up-to-date LinkedIn, beBee, Facebook and Twitter profiles. Incomplete profiles will surely get you rejected from a job you are applying to. On beBee, make sure you show all of your personal interests. People like to be with or connect with people with the same interests. A hiring manager may decide you are the right candidate because you are into photography and running and they are too or they have had good success with candidates who have those interests.

3. Match Up Your Profiles: Make sure your resume, LinkedIn, beBee, Facebook and Twitter information match exactly. Inconsistencies in your profiles are the number one reason to be rejected from a job.

4. Keep It Clean, Safe and Open: Hiring managers search all your social media. No bad language, defamatory or racist statements, scandalous info or photos, complaining about the last job, whining or politics. Yes politics are a no-no. If your hiring manager is a Hillary supporter and you are posting “Make America Great Again”, you’re most likely done. And if you keep your Facebook private, they may choose the candidate whose Facebook is open and they can see what kind of person they are.

5. Professional Profile Pictures: Like it or not, what you look like matters. So make yourself look as attractive as possible by getting a professional photographer to take your head-shot for LinkedIn, beBee, and Twitter. And never post a salacious profile picture, even on Facebook.

It’s very hard to find a new job these days. It’s even hard to just get a job interview, if you are not using social media to add your personal brand to your professional resume. You now have five tips make that happen today and make yourself the one they want.

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5 Reasons Why Remote Management Improves Your Sales Teams

Remote working is on the rise, with 37% of US workers now working from home on occasion. This has forced businesses to change the way they operate. For the first time, managers are having to come to terms with the fact that their sales teams could be working from home.

It can be done, but it requires some planning. You need the right manager in place who will facilitate remote working. But why are more successful entrepreneurs starting to operate their sales teams remotely? This article is going to explain some of the reasons why.

Better Managers

Sometimes the easiest way to pivot your company towards remote working is to employ better managers in the first place. You need managers who are open-minded enough to make changes in the workplace. Many companies are stuck in their ways because of the people in positions of responsibility.

Good managers are able to build relationships, manage projects, and be accountable. This applies doubly so when working with remote workers. Their responsibilities have increased and so it’s even more important that these attributes are in place.

The fact that you need all these new skills is naturally going to lead to better managers.

Better Retention Rates

More and more companies say to retain the best talent they have to invest in remote working. People want to be in control of their own destinies. If they can work in a place that provides them with the most comfort, you are going to get more out of them.

The more motivated your sales team is the more likely they are going to stay with you. Furthermore, if they ever have to stay home or move for personal reasons they can continue to work for your company.

By constantly having positions filled, you are going to retain industry knowledge and save money. It’s twice as costly to train a new salesperson than it is to retain an existing salesperson.

A Bigger Pool of Employees

To generate leads not inquiries in the selling world you need to have the very best candidates on your team. One of the biggest problems companies experience is that they are constantly fighting with their competitors to get the right talent. Finding qualified people is harder than ever before because employees know their worth. They are going to make demands of you.

Finding the best talent means you need to cater to them. One of the ways to do this is through offering remote working options. Some of the best talents in the world don’t enjoy the office environment or they have commitments at home.

Meeting them half way through remote working could convince them that you’re a company to work for. Remote working allows you to hire the best talent regardless of location.

Preparing for an Emergency

Emergencies happen all the time. Things like natural disasters and snow days are creating the next generation of remote workers. Accidents can and do happen, and they are not always within your control.

In the event that your headquarters is closed, you have to do something about this. Every working day lost represents a lot of money lost. In the globalized world and the globally competitive landscape, you cannot afford to close your doors. You can prepare for an emergency by promoting the idea of remote working.

Collaborating in the virtual environment gives teams the skills needed to operate even when they have to work from home. You are more vulnerable than you think, so it makes sense to prepare for the worst case scenario now.

It Can Be Cheaper

Some of the most attention-grabbing Tweets have come from companies without physical offices. There’s an increasing trend where companies are not renting out office space at all. They are working in the virtual environment using online chat rooms. There are employees across the world who have never met each other in person, and that is increasingly becoming a viable option.

Even if you are not ready to completely trade in your office, you can take steps to incorporate remote working into.

Conclusion – The Future is Coming

Telecommuting has gone up by over 100% since 2005. It’s clear that this exponential growth is not going to go away anytime soon. The future is coming and it’s closer than you might think. Organizations are increasingly looking to remote working options to run their businesses.

What is your experience with remote working?

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Submarine Robot Deployed in Search of Missing Flight EgyptAir MS804

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Bound for Cairo in Egypt to the Charles de Gaulle Airport in Paris, EgyptAir’s Flight MS804 lost contact with the aviation authorities on 11 pm this Wednesday, 10 miles into Egyptian airspace. It disappeared from the radar at a height of 37,000 feet, and with nothing but speculation to guide their search, the authorities began a gruesome expedition to track the fate of the missing airplane.

According to records, the plane was carrying a total of 66 passengers, of which 10 were crew members. 30 of these passengers were Egyptians, while 15 others were French nationals. Two Iraqis, one Briton, one Belgian, one Sudanese, one Chadian, one Portuguese, one Algerian, one Canadian, one Kuwaiti and one Saudi were also on board.

It has been stated that the plane had been properly checked before takeoff, and a mechanical failure scenario is highly unlikely, and with reports of automatic messages transmitted by the plane detecting smoke in the cabin just moments before the crash, the horror of a terrorist attack seems more and more probable. The Egyptian government has, however, tried to dissuade the people from making any premature conclusions.

Initial searches have revealed debris and personal belongings from the aircraft about 180 miles north of Alexandria. Further, the U.S. Navy’s Sixth Fleet has contended that one of its patrolling aircrafts supporting the search had spotted more than 100 pieces of debris identified as having come from an aircraft. Now, the Egyptian authorities are bent on ensuing a much deeper search of the waterspace by employing deep sea search in order to retrieve the black box of the aircraft, which could provide clues as to what happened the night of the crash.

It is in this regard that the Egyptian authority has decided to deploy a submarine robot in order to search for the missing black box, which could seriously aid in the investigation on the crash. In the words of Egyptian President Abdel Fattah al-Sisi:

“They have a submarine that can reach 3,000 meters under water. It moved today in the direction of the plane crash site because we are working hard to salvage the black boxes.”

The robot submarine, originally used to maintain offshore oil rigs, would be used to locate the missing black box, which is presumably sunk far beneath in the deep sea. How the robot submarine is going to aid in this search remains unclear, although with the given success of robots in almost every industry in the world, there might be hope for those who must cling to it.

Either way, one thing is for certain. After the chain of events that have forced the world populace to doubt the security of Egyptian air travel, including a recent hijack on an EgyptAir flight by a man wearing a fake explosive vest, the government will certainly have a hard time convincing the people of secure air travel opportunities.

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My Name Is Not 'Ma': Why Street Harassment Is Everyone's Problem

If you’ve ever walked down a NYC block it is likely that you’ve heard “Hey yo, ma, can I holler at you for a sec?” or ” Damn, ma, you’re fine,” or “God bless you, ma,” or “But why aren’t you smiling?” as if women walk around all day smiling for no reason at all. If you haven’t been the victim of catcalling, then consider yourself lucky, but the reality for many women is that they’ve experienced some form of street harassment.

We are disrespected almost every day by men who feel they have a right to talk to us, approach us, or even go so far as to touch us without permission. Men, who believe we should feel flattered because they’ve noticed us or given us a compliment. From the time a woman walks out the door of her home in the morning, be it walking to the corner bodega or to school, she is forced to dodge the unsolicited advances from men just to keep herself safe and we are taught do so from a very early age.

By the time a young girl hits puberty she is faced with having to deal with unwanted sexual attention and harassment by her peers and older men alike. As she gets older and enters womanhood the harassment continues, and instead of educating boys and men on how to treat women, women are taught to accept and deal with it. It’s the reason we cross to the other side of the street when we see a group of men together. It’s the reason why we’ll speed walk like we’re preparing for an event at the next Olympic Games when a man approaches and begins walking alongside us. We’ve been taught to ignore it while our male counterparts haven’t been taught anything at all.

Women are not afforded the opportunity to express their feelings when confronted with harassment. Why? Because a woman who defends herself or vocalizes her discomfort risks the chance of the incident escalating by either being verbally abused by the harasser or even experiencing a possible physical threat. Because you know, “You wasn’t all that anyway, b*tch.” The thing is, women have a right to defend themselves and express when they feel disrespected or harassed. They have to push back against these types of men and let them know it’s unacceptable, because if we don’t the behavior will continue. Men have a responsibility to stop this behavior too.

A couple of months ago, poet and friend, Elisabet Velasquez penned an essay about feeling unsafe in public spaces after being sexually harassed by another poet at a poetry event. In her essay she says,

It is almost impossible to call out a behavior without calling out a perpetrator. People who exhibit dangerous behaviors need to know that their actions are perceived as dangerous in the general community. They need to be made aware that their behavior is not okay. If they do not know, how can we expect them to change?

Harassment of any kind is never cool. We must be firm in our stance against predatory behaviors. We must be clear when we say that harassment and misogyny will not be tolerated; that we must by example eliminate the patriarchal system that has allowed this type of abuse to exist for years. We must teach our sons, brothers, uncles, fathers, cousins that it is never OK to impart their sexual desire for a woman when it is unsolicited. We don’t want your compliments. It’s not flattering or pleasing. All women want is to no longer fear for their safety in public spaces, or have to worry that what we wear, or what we say, or how we look is an invitation to be disrespected, harassed, and violated. All we want is to walk down the street and feel safe.

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Every Woman's Right to Self-expression

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Women’s rights are challenged in many parts of the world. The freedoms some of us take for granted, are an unrealistic dream for others. Forget big issues such as voting, working and leadership roles; simple things like getting a High School diploma, wear jeans or makeup are forbidden. To this day, some women’s sole purpose in life is marry and give birth, If they can’t do that, they’ll be put aside. They are disposable.

The 2015 Oscar nominated film Mustang portrayed that unfair reality well. The story evolved around five young orphan sisters kept prisoners in their own home by their grandmother and uncle. After seeing playing innocently with male classmates at the beach, their guardians pulled them out of school cutting all their ties with the outside world. Their grandmother immediately found suitors and married off the two eldest in one ceremony before they got “spoiled”. As an audience, we witnessed their dramatic change into seclusion in modern Turkey. Self expression is something forbidden for some women in their men dominated cultures. Young girls can’t come out of their shells. Their imagination, creativity and true self must stay hidden as their bodies.

These voiceless females need all the help they can get even when it comes from unexpected places and thankfully some organizations are listening. The cosmetic brand Urban Decay heard their silent plight, and in 2015 launched The Ultraviolet Edge, a global initiative created to fight for women’s rights. Through this foundation, the brand offers financial support to several organizations working tirelessly to make certain given rights available to all women. This is difficult to accomplish because those parts of the world are in distress. War rages, refugees seek protection, displaced families want a home, and women’s rights are at the bottom of the list or not on it. Females are used as ransom, deals are made through arranged marriages, by trafficking and exploiting them. Women’s rights are more important now than ever and as women we all need to stand together and fight for them.

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Model, DJ, actress, animal rights advocate and gender identity activist, Ruby Rose wants to lend her vocal cords to these voiceless women. No stranger to chains, Ruby had a difficult upbringing which involved sexual abuse. She was mentally imprisoned, especially since she came out at the age of twelve. Bullied and cast aside for being “different”, she couldn’t wait to grow up and be free. That was possible for Ruby because she lived in Australia, but sadly that’s not an option for some girls around the world. It’s not surprising that she became the new face of Urban Decay‘s Vice line of lipsticks. Though a small contribution to the fight, Ruby wants every woman to have the right to express herself.

It’s easy to watch suffering from the distance, especially when politics and culture overpowers it. Ladies, our gender is at war, and had been for ages. Aren’t you tired to read about ISIS‘s sex slaves and Boko Haram‘s girls? Let’s do something more than trending a hashtag. Join any organization and let these women know that they’re not alone. Every little bit of help counts, don’t forget these women and think of them every time you put on lipstick.

Images via Urban Decay

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Why Books Still Matter

After college, I was struck by a drunk driver and left unable to walk for nearly a year. Living a life in bed, pre-Internet, afforded two things: a lot of writing and reading. A friend gave me a copy of The Alchemist with the vivid purple cover and intriguing third eye pyramid. A titanium plate and screws were fusing my femur, but this book mobilized me–inspiring me to go for my biggest dream and become a writer.

Knowing the impact that one perfect novel had on my life, I set out with my colleagues, Paul Stiff and Josh Conviser, to understand America’s relationship with books–research we were doing for a grant from the National Science Foundation for our company’s innovation in book discovery. Over the course of six weeks, we sat down and interviewed 100 readers from various backgrounds and of all ages, mostly living in the Bay Area.

We started with the simple task of learning more about how readers find books–and ended with stories of how people fell in love with reading, stories about their earliest reading memories, how books helped them get through tough times in their lives, and how books literally saved them.

Crazy intimate stories. About books.

Books Keep Us Connected

Ask a reader about the books they love and something magical happens. When people discuss books that matter to them, they end up talking about far more than just the book. They speak of experience, life, trauma, love, and echo how Anna Quindlen captured the power of the reading experience, “In books, I have traveled, not only to other worlds, but into my own. I learned who I was and who I wanted to be, what I might aspire to, and what I might dare to dream . . . “

While readers might comment on language and how much they loved the writing, or vividly recall a scene that struck them, the connection goes far deeper. In talking about such a novel, one reader told us she’d “pay a million bucks to read that book again.” She loved the writing, loved the story, but far more important in those pages, she learned something about her dad. Those insights allowed her to appreciate him more, to see his complexities and understand him better. Books became the cord kept them connected throughout his life.

We heard more stories, detailed descriptions, the pulpy, musky smells of favorite libraries and the sounds of cracked leather reading chairs that had stayed in families for generations. In the space of an hour, some shared things they had never told anyone. As a result, most of them hugged us at the end. We felt like fast friends with a relationship rooted in something that matters. Something that’s real and lasting.

Books Are A Portal

What we realized is that by asking readers why books mattered to them, we were allowing these people to tell us why they matter as individuals. Talking about a book that really resonated with you is a great way to share who you really are–what matters to your head and your heart. Books become a portal into the core of a person. What readers shared was so unscripted, so real and so raw, that we were left euphoric afterward. One reader said, “I feel like I’m talking to my shrink,” then laughed and thanked us for not charging her.

Most unexpected, the readers we interviewed left in a happier place and raised our spirits along the way. Magic? Possibly, but some measurable shift happens when people speak about the books that matter to them.

Reading The Alchemist urged me to understand, and see, the unseen world. To believe in magic, faith, possibilities. The inherent wisdom in this one book became the foundation for my healing and launched a new journey to help people find the right book at the right time. As one of my favorite authors, Anne Lamott, says in this Booxby video, “I wouldn’t have had a shot at a great life if I hadn’t been a person of the book.”

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WTF Was X-Men: Apocalypse's End Credits Scene All About?

No matter what you thought of X-Men: Apocalypse, odds are you sat through the credits to see if there was some kind of tease. And there was. And it’s a weird one, unless you are well-versed in comic books. So if you didn’t understand the implications, we’re here to help!

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This Is the Best Look at Pluto's Surface We're Going to Get

New Horizons may be millions of miles beyond Pluto in the Kuiper Belt
right now, but that hasn’t stopped the spacecraft from continuing to beam back glorious imagery of its encounter with our solar system’s weirdest little ice world. A new NASA video reveals the most detailed images of Pluto’s surface yet—and they’re spellbinding.

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This Bike Is So Smart They Claim It Can't Be Stolen

Commuting via bicycle can be rough. There’s nails and potholes waiting to destroy your tires, cars waiting to smoosh you, and thieves waiting to steal your bike as soon as your back is turned. The last problem is so pernicious it keeps a lot of people from riding, and those that do opt to ride ride $100 junkcycles. That way they don’t lose any sleep when they come out after a night of drinking and find a chain dangling from the stand where their bike used to be.

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How to see Mars on Monday

marsthereThis Memorial Day, Mars will be closer to Earth than it’s been at any point in the past 11 years. Back in 2005, Mars got up close and personal with our Earth – we didn’t even really have smartphones back then. Now, here on Memorial Day, Mars will be appearing low in the east-southeast sky just after darkness. When you … Continue reading