ADVICE 22: The Two-Pronged Approach to Handling Stress

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(Questions have been modified for space and clarity.)

I am a 25-year-old female, and I’m noticing I’m getting more frequent headaches and stomachaches than usual. I’m not happy in my job. What connection do you think stress and illness have? What do you recommend?
— Too Young to Ache; New Orleans, LA

From the Merriam-Webster dictionary

STRESS: A physical, chemical, or emotional factor that causes bodily or mental tension and may be a factor in disease causation.

There it is. There is a direct connection between stress and illness. It says so in the dictionary.

Which makes sense. Just think about what happens when you’re stressed. Not only do you shift emotionally — your demeanor, mood and mindset darken — you shift physically as well. Your shoulders tense, and your chest tightens, and the butterflies swirl. Too Young to Ache of New Orleans gets headaches and stomachaches. Classic stress staples.

I’m no doctor, but I can’t imagine that your body cares what’s causing these physical maladies. It’s still suffering. And if it suffers enough, it will eventually weaken and break down, just as it would if you repeatedly overindulged a bottle of tequila or a carton of Haagen-Dazs. The net negative is a tax on your system, which leads to illness and disease, just as the definition states.

And few things can impart a larger amount of stress on body and mind than work — especially when you’re dissatisfied with it. There are 120 hours in a five-day workweek. Subtract 40 for sleep (if you don’t have kids), and that leaves 80 waking hours. If you work (by definition) full time, that’s at least half your life you’re doing something that’s stressing your infrastructure. And that doesn’t account for commutes, unpaid lunch breaks and Sundays spent dreading the week ahead.

Based on your question’s wording, it’s unclear why you’re unhappy in your job. Do you hate it and want to do something else? Are you frustrated with your role and want something more? Or do you have everything you want but are battling to keep up?

I don’t know. And I don’t know if it matters. Because, details aside, everything boils down to two “M” verbs:

MANAGE

Stress is unavoidable. It’s found in virtually every situation, no matter how perfect a situation seems. I’ve been stressed while vacationing at a beautiful oceanfront resort, because I dreaded my vacation coming to an end.

The key is figuring out how to manage stress, and that starts with the ability to diagnose it. As discussed above, physical ailments are a dead giveaway that there’s something deeper going on.

Yes, sometimes a headache is just a headache. But when these ailments come out of nowhere and/or recur, it’s worth it to assess the wide-angle perspective. Is there something on the outside that’s weakening your insides? Is there a correlation between what you do each day and how you feel each night?

Should an imbalance be identified, it’s time to lean on your coping skills. What are some healthy coping skills? Everyone has their favorites, but you know the usual ones — exercise, journaling, meditation, The Bachelor, quality sleep, all of the above. How do you develop these coping skills? Like you would anything — through commitment, discipline and repetition.

If possible, it helps to develop these skills before your world begins to crack. The military trains in peace time so they’re ready when they’re called to war. The same applies here. Create good habits now, and they’ll be there when you need them.

Of course, if the stress persists, it’s time to change.

MODIFY

Change is hard for a bunch of reasons, but the hardest part of making it is believing that you can. You evaluate where you are, and you look at where you want to go, and it’s like the two are in different universes. “How can I possibly get there from here?”

This makes it easy to feel (preemptively) defeated, which makes it that much easier to stay in place. But when you’re overwhelmed and stuck, it’s imperative that you find a way to assess the distance to be covered not in its totality, but as a series of individual steps.

I know…there’s not a more beaten-to-death cliche than “One step at a time.” So instead I’ll steal a different one from Al Pacino’s pregame speech in Any Given Sunday: inch by inch.

“The inches we need are everywhere around us,” says Coach D’Amato. “On this team, we fight for that inch … because we know when we add up all those inches, that’s gonna make the f$*%@!$ difference between winnin’ and losin’! Between livin’ and dyin’!”

You are unhappy in your job. And depending on what’s causing that stress, there are varying actions you can take to change that. Inch by inch.

If you want to find something new, update your resume and research available opportunities. If you want a promotion, talk to your boss about taking on additional responsibilities. If you’re unsure of what you want but know you’re still miserable, shift your perspective by focusing on one work-related thing each day to be thankful for. (Actually, that last one is good to do regardless.)

Management and modification — only you can determine what you need and what feels right. But no matter what course you choose, don’t worry about the end result, and don’t try to close the gap all at once. Just start.

COMING FRIDAY: A Lesson From A Few Good Men

Need more ADVICE? Check out the most recent installments:

ADVICE 21: The Pitfalls of Infatuation

ADVICE 20: Friends With Benefits — With a Twist

ADVICE 19: On Regret

ADVICE 18: Adventures in Babysitting

ADVICE 17: Can My One-Night Stand Become Something More?

ADVICE 16: Sex Talk

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Commentary: Universal Basic Income May Sound Attractive But, If It Occurred, Would Likelier Increase Poverty Than Reduce It

Conservative support for UBI rests on an approach that would increase poverty, rather than reduce it.At first blush, universal basic income (UBI) seems a very attractive idea, especially to a progressive.  Yet it suffers from two serious problems.  First, the odds are very high that an effort to secure UBI would prove quixotic.  Second, and more disconcerting, any possibility of overcoming the formidable obstacles to UBI will almost certainly require a left-right coalition that has significant conservative support — and conservative support for UBI rests on an approach that would increase poverty, rather than reduce it.

The key issues related to UBI include what it would cost, how it would be paid for, and the risks it poses.  Let’s take these one at a time.

The Cost

There are over 300 million Americans today.  Suppose UBI provided everyone with $10,000 a year.  That would cost more than $3 trillion a year — and $30 trillion to $40 trillion over ten years.

This single-year figure equals more than three-fourths of the entire yearly federal budget — and double the entire budget outside Social Security, Medicare, defense, and interest payments.  It’s also equal to close to 100 percent of all tax revenue the federal government collects.

Or, consider UBI that gives everyone $5,000 a year.  That would provide income equal to about two-fifths of the poverty line for an individual (which is a projected $12,700 in 2016) and less than the poverty line for a family of four ($24,800).  But it would cost as much as the entire federal budget outside Social Security, Medicare, defense, and interest payments.

Paying For It

Where would the money to finance such a large expenditure come from?  That it would come mainly or entirely from new taxes isn’t plausible.  We’ll already need substantial new revenues in the coming decades to help keep Social Security and Medicare solvent and avoid large benefit cuts in them.  We’ll need further tax increases to help repair a crumbling infrastructure that will otherwise impede economic growth.  And if we want to create more opportunity and reduce racial and other barriers and inequities, we’ll also need to raise new revenues to invest more in areas like pre-school education, child care, college affordability, and revitalizing segregated inner-city communities.

A UBI that’s financed primarily by tax increases would require the American people to accept a level of taxation that vastly exceeds anything in U.S. history.  It’s hard to imagine that such a UBI would advance very far, especially given the tax increases we’ll already need for Social Security, Medicare, infrastructure, and other needs.

The Risk

UBI’s daunting financing challenges raise fundamental questions about its political feasibility, both now and in coming decades.  Proponents often speak of an emerging left-right coalition to support it.  But consider what UBI’s supporters on the right advocate.  They generally propose UBI as a replacement for the current “welfare state.”  That is, they would finance UBI by eliminating all or most programs for people with low or modest incomes. 

Consider what that would mean.  If you take the dollars targeted on people in the bottom fifth or two-fifths of the population and convert them to universal payments to people all the way up the income scale, you’re redistributing income upward.  That would increase poverty and inequality rather than reduce them.

Yet that’s the platform on which the (limited) support for UBI on the right largely rests.  It entails abolishing programs from SNAP (food stamps), which largely eliminated the severe child malnutrition found in parts of the Southern “black belt” and Appalachia in the late 1960s, the Earned Income Tax Credit (EITC), Section 8 rental vouchers, Medicaid, Head Start, child care assistance, and many others.  These programs lift tens of millions of people, including millions of children, out of poverty each year and make tens of millions more less poor.

Some UBI proponents may argue that by ending current programs, we’d reap large administrative savings that we could convert into UBI payments.  But that’s mistaken.  For the major means-tested programs — SNAP, Medicaid, the EITC, housing vouchers, Supplemental Security Income (SSI), and school meals — administrative costs consume only 1 to 9 percent of program resources, as a CBPP analysis explains.[1]  Their funding goes overwhelmingly to boost the incomes and purchasing power of low-income families.

Moreover, as the Roosevelt Institute’s Mike Konczal has noted, eliminating Medicaid, SNAP, the EITC, housing vouchers, and the like would still leave you far short of what’s needed to finance a meaningful UBI.[2]  Would we also end Pell Grants that help low-income students afford college?  Would we terminate support for children in foster care, for mental health, and for job training services?

Ed Dolan, who favors UBI, has calculated that we could finance it by using the proceeds from eliminating all means-tested programs outside health care — including Pell Grants, job training, Head Start, free school lunches, and the like, as well as refundable tax credits, SNAP, SSI, low-income housing programs, etc.  The result, Dolan found, would be an annual UBI of $1,582 per person, well below the level of support most low-income families (especially working-poor families with children) now receive.  The increase in poverty and hardship would be very large.[3]

That’s why the risk is high that under any UBI that could conceivably gain traction politically, tens of millions of poor people would likely end up worse off.

To further understand the risks, consider how working-age adults who aren’t working would fare.  In our political culture, there are formidable political obstacles to providing cash to working-age people who aren’t employed, and it’s unlikely that UBI could surmount them.  The nation’s social insurance programs — Social Security, Medicare, and unemployment insurance — all go only to people with significant work records.  It’s highly unlikely that policymakers would agree to make UBI cash payments of several thousand dollars to people who aren’t elderly or disabled and aren’t working.  (By contrast, there is political support for providing poor families that have no earnings with non-cash assistance such as SNAP, Medicaid, rental vouchers, Head Start, and the WIC nutrition program.)

Universal vs. Means-Tested Programs

Some UBI supporters stress that it would be universal.  One often hears that means-tested programs eventually get crushed politically while universal programs do well.  But the evidence doesn’t support that belief.  While cash aid for poor people who aren’t working has fared poorly politically, means-tested programs as a whole have done well.  Recent decades have witnessed large expansions of SNAP, Medicaid, the EITC, and other programs.

If anything, means-tested programs have fared somewhat better than universal programs in the last several decades.  Since 1980, policymakers in Washington and in a number of states have cut unemployment insurance, contributing to a substantial decline in the share of jobless Americans — now below 30 percent — who receive unemployment benefits.  In addition, the 1983 Social Security deal raised the program’s retirement age from 65 to 67, ultimately generating a 14 percent benefit cut for all beneficiaries, regardless of the age at which someone begins drawing benefits.  Meanwhile, means-tested benefits overall have substantially expanded despite periodic attacks from the right.  The most recent expansion occurred in December when policymakers made permanent significant expansions of the EITC and the low-income part of the Child Tax Credit that were due to expire after 2017. 

In recent decades, conservatives generally have been more willing to accept expansions of means-tested programs than universal ones, largely due to the substantially lower costs they carry (which means they exert less pressure on total government spending and taxes).

The record of recent decades thus points to an alternative course — pushing for steady incremental gains through available mechanisms, including means-tested programs, to provide as much of a floor as possible for Americans of lesser means.  In 1967, the safety net lifted out of poverty only 4 percent of Americans who would otherwise be poor.  Today, it lifts 42 percent of such people out of poverty, with programs like SNAP and the EITC playing crucial roles alongside Social Security.  A multi-pronged strategy — working to start phasing in the Child Tax Credit with the first dollar of a parent’s earnings, substantially raising the minimum wage, extending affordable child care and rental assistance to many more families, enlarging SNAP benefits (as a new Hamilton Project paper proposes), and strengthening Social Security benefits for low-income workers — would substantially strengthen the income floors.  It would do so in ways that are far likelier than UBI to succeed politically and much less fraught with danger to the very people we most want to help.

Will the politics change radically?

While some UBI proponents argue that continued pressure on the middle class will make UBI politically feasible, I’m skeptical.  Economic pressure on the middle class will not alter UBI’s daunting financing challenges.  In fact, more such pressure will likelier increase middle-class resistance to the massive tax increases required to secure UBI without increasing poverty.  And we shouldn’t think that we can just get the resources solely or primarily by hitting people at the top.  Will we really tax the top 1 percent or top several percent enough to finance most or all of UBI — on top of the higher taxes we’ll want the same group to pay to shoulder a substantial share of the burden of restoring Social Security solvency, repairing the infrastructure, and meeting other critical needs?  Increased pressure on the middle class is more likely to put UBI farther out of reach, unless it’s financed heavily — as UBI supporters on the right favor — by shifting income and resources away from the poor.

To be sure, there is a possible exception:  a carbon tax that returns its proceeds to the public via a universal payment.  For a carbon tax to have any chance of enactment in the not-too-distant future, however, it almost certainly will have to allocate a substantial part of its proceeds to uses that are necessary to get the votes to enact it in the first place, such as relief for coal-producing states or regions.  There’s also a powerful case for using some of the proceeds to greatly expand and accelerate research into alternative energy technologies; a carbon tax likely won’t be sufficient by itself to arrest global warming.

Thus, the proceeds available from a carbon tax to finance universal payments would likely be significantly constrained.  If a carbon tax could pass, we might need to focus the proceeds available for these payments on low- and moderate-income families — so the payments would be adequate to offset the higher energy costs these families would face as a result of the tax — rather than extending the payments all the way up the income scale in universal fashion.

Conclusion

I greatly admire the commitment of UBI supporters who see it as a way to end poverty in America.  But for UBI to do that, it would have to:  (1) be large enough to raise people to the poverty line without ending Medicaid, child care assistance, assistance in meeting high rental costs, and the like (otherwise, out-of-pocket health, child care, and housing costs would push many people back into poverty); and (2) include among its recipients people who aren’t currently working (and lack much of an earnings record), something no U.S. universal program does.  It also would have to be financed mainly by raising taxes layered on top of the large tax increases we’ll already need — and will probably have to fight tough political battles to achieve — to avert large benefit cuts in Social Security and Medicare and meet other needs.

The chances that all this will come to pass — whether now or 10 to 20 years from now, a time when the baby-boomers will nearly all be retired and Social Security and Medicare costs will be much higher, placing greater pressure on the rest of the budget and on taxes — are extremely low.  Were we starting from scratch — and were our political culture more like Western Europe’s — UBI might be a real possibility.  But that’s not the world we live in.

Endnotes

[1] Robert Greenstein and CBPP staff, “Romney’s Charge That Most Federal Low-Income Spending Goes for ‘Overhead’ and ‘Bureaucrats’ Is False,” updated January 23, 2012, http://www.cbpp.org/research/romneys-charge-that-most-federal-low-income-spending-goes-for-overhead-and-bureaucrats-is?fa=view&id=3655.

[2] Mike Konczal, “The Pragmatic Libertarian Case for a Basic Income Doesn’t Add Up,” Roosevelt Institute, August 8, 2014, http://rooseveltinstitute.org/pragmatic-libertarian-case-basic-income-doesnt-add/.

[3] Dolan notes that the UBI could be raised to $3,591 per person if policymakers also entirely eliminated an array of what he calls “middle class tax expenditures” — include the mortgage interest deduction, all tax benefits for 401(k)s, IRAs, and other retirement saving, the deduction for charitable contributions, other individual tax expenditures, and the personal exemption — without lowering tax rates.  The chances of policymakers doing that are essentially zero.  http://www.economonitor.com/dolanecon/2014/01/13/could-we-afford-a-universal-basic-income/

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Daddy…

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The author’s father as a young man, Florida.

It has been 44 years since we last spoke. On that day — December 7th, 1972 — you were 57, and I was 21. Writing now, in Florida, the state where you came of age, as a lifeguard on the wild beaches, in the 1920s, I am 64.

Your only child, I am now seven years older than you were the day you died. (I marvel at children who, through one mishap or another, never even meet their fathers, lost as men are in war or removed by less calamitous engines of separation.)

But I very much had a father, and was fathered.

And, Daddy, I knew you. You allowed me to know you, in all weathers.

I knew you as a beloved child and a young woman stumbling into adulthood, and I knew you in your young manhood and in the prime of your life. (I regret, so, that I could not know you in old age, a country for which you left me no firsthand map nor compass.)

At this remove, you are much more complex a figure than you were the day after your sudden death by stroke in Columbia, South Carolina. Grief — and it lasts, as a tympanic echo — at first simplified you; time has complicated and deepened you.

I suppose, as I approached and then overtook your own 57 years on our planet, how you appear has depended more and more on where I stand.

You began as a grand monument on the landscape. You appear now still heroic, but a hero among many heroes.

I remember, clearly, reaching my own 57th birthday, and thinking that, as you died at 57, and Mother died at 72, I was entering a time when I had better “get my affairs in order.” Not because I might also expire early, but because I had seen, in both my parents’ lives, the blossoming that can follow middle age.

The years between 50 and 70 were, I felt, the time of coming to grips. Not coming to grips with anything, per se, but of attending, of having one’s wits fully about one, of coming into one’s own.

I was brought up by adults, and I wanted, fully, to become an adult in my own room.

You were fully formed, fully conscious at 35, 40. All the years I knew you, you were “whole,” an integer. You knew what work you wanted to do in the world, and were doing it. You loved, and were loved. You taught, and were constantly teaching. And healing some of the wounded. I’ve always said you were a hard act to follow, but yours was no act.

When I was small, you and I wandered, again and again, the length of Ventura Beach on the California coast. We spent most week-ends we could there, at the beach house of a psychiatric social worker who was your colleague in LA: Mary Perry’s “Runaway Cottage,” on that then-empty stretch of beach, was our place of meetings and rich retreat.

Ventura was, in the 1950s, unsullied, a vast, long congeries of tide pools as described and pictured in my favorite childhood book, Pagoo, Holly Clancy Hollings’ account of the life cycle of the marine hermit crab (and, by extension, the lives of all the creatures among whom, and upon whom, Pagoo lives out his days).

Back then, you introduced me to all the inhabitants of Ventura’s tide pools. The sea anemones, tethered to rocks and often buried in sand, were stationary residents, while the hermit crabs, growing and outgrowing shells which they are compelled to abandon for larger and larger temporary shelters over the course of their lives, were free to wander.

Worried about the sea anemones stuck on their rocks, I felt compelled to “feed them” bits of muscle, and you never stopped me… until the day I realized I was actually killing the muscles to feed the anemones, and the anemones would do very well without my help — as they had done since c. the Cambrian period of the Paleozoic Era (from 541 to 485.4 million years ago).

Now, Googling “sea anemones,” Daddy, I can take what I experienced, beneath your watchful, loving eye, even further, and in an instant. At six, I realized that the anemone could live without me. At 64, I have just learned that the anemone was here long, long, long before me, and will probably be here long, long, long after me… the anemone and the hermit crab, Climate Change permitting, but not me or mine.

As Father’s Day rolls around, I thought I’d write this letter to you, place it in a virtual bottle in the great virtual sea, and thank you for being my guide, my protector, and my… Daddy, for there is no word as sweet in English as that little form of address.

Thank you for those walks on the beach in our huge shared classroom, and those introductions to my fellow students, they of the tentacles and gills.

Thank you for living on, for the brief duration, in all the people whose lives you touched. You would have been 100 this year, so those you and I both knew are now few. Still, we few remember, tethered to our rocks or outgrowing (yet) our shells. We remember you.

I was 49 when I met my husband so, of course, you never knew him, Daddy. And it was only after I’d met him — a jazz trumpet player — that I learned you’d played the cornet in your teens; the trumpet in Florida’s Volusia Symphony Orchestra, in your early 20s.

You and Dean and I would have enjoyed one another, and so I like to picture us — all of us at all ages — walking the beach at Ventura as it was in my childhood. In memory — my memory — I unite us all, even those of us who never met, in that moment out of time when love makes everything possible.

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Reflections from the C-Suite: An Interview with the CEO of McDonald's Canada

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John Betts, President & Chief Executive Officer, McDonald’s Restaurants of Canada Limited, began his career with McDonald’s in 1970 as Crew in Southampton, New York. Throughout his career, Mr. Betts has been recognized as an outstanding contributor to the global McDonald’s system, receiving numerous awards including the prestigious Presidents’ Award, reserved for the top 1% of McDonald’s employees globally.

In 2008, Mr. Betts took on the role of President and CEO for the Canadian business. Under his leadership, McDonald’s Canada has achieved incredible business momentum, increased annual sales and guest counts, undertook a comprehensive restaurant re-imaging program, and introduced relevant menu enhancements like McCafé – making McDonald’s a leading destination for premium coffee and specialty café occasions.

John sits on the board of Ronald McDonald House Charities, as well as the Advisory Board for Catalyst Canada. John lives in Toronto, Canada with his wife Bridget and their two children.

He recently spoke with Huffington Post blog contributor Craig Dowden (Ph.D.) about his lessons in leadership.

CRAIG: You have been with McDonald’s for 45 years. Can you tell me about what it was like for you growing up in the company?

JOHN: I first worked at McDonald’s as a part-time employee when I was 19 years old. I really liked the interactive parts, the teamwork, the people, and all of the fun you get when working in that environment.

In the early days, I was really motivated by what I could do. I worked on the front counter and I wanted to see how many customers I could take care of in an hour. Back then, you had to actually add up the orders and punch them into the registers. It is a little different than today where you can do it on your phone (laughs).

It was when I became a manager at 20 years old that I really appreciated the breadth of dealing with and engaging and motivating people. I loved getting my own results, but now I was doing that through people. To me, that was an important realization.

CRAIG: What lessons did you learn early on as a manager?

JOHN: In the beginning, I was not a good people manager. Back in those days, McDonald’s still had the model from the 50’s, very regimented and factory-based with mass production. As an example, customers essentially got exactly what was on the menu – no personalization. We did that pretty much with everything, including how we dealt with people.

Now you fast forward 40 years to today, and it is an entirely different world. Through coaching and feedback, I came to realize that it was a lot more fun to get everybody on board and let them be their unique selves. I also found out I could get better results that way.

CRAIG: What were some of the best strategies you used to engage people and ensure they were on the same page?

JOHN: The most important thing is to understand the environment you’re in. If it is a restaurant, then what is important to the customers of that restaurant? Is it the drive-thru experience? Is it the neighborhood where we do business? What are the strengths and weaknesses of our restaurant and how do they play out in terms of meeting the needs of our guests? Also, to a lesser extent, what does the competitive marketplace look like? Asking these types of questions is key.

The big “A-Ha” for me in the last 20 years is putting guests and employees at the same level. I grew up with “The customer is always right” and then it became “guest-centric”, but my own customized formula has the employees at the same level. You cannot deliver on brand engagement unless you have people that are passionate and want to deliver on it. So you have to be able to engage both groups of stakeholders and you have to understand that dynamic.

Internally, you have to make sure the employees and the franchisees of our restaurants are all on the same page. In order to do that successfully, you need to understand what their motivations are and whether or not they’re passionate about delivering on the brand promise.

CRAIG: How do you do that?

JOHN: Some people believe that knowing the ‘right strategy’ is most important, but that’s not it in my experience. It’s more about whether there is ownership, alignment, and engagement to the strategy. The secret to our success here in Canada in the last 8 years is a result of our unwavering focus on collaboration, transparency, and the engagement of our franchisees. From the time we recognize a business opportunity that our guests are looking for, our franchisees are involved in shaping everything as we go, which includes the strategy as well as how we bring it to life. They know what’s in it for them. They know we’re going to have ongoing dialogue. These are the most crucial pieces to me.

CRAIG: How would you describe your leadership style?

JOHN: I believe I am very approachable. If you sat in on one of our franchisee meetings, you’d see that people can put something out there and not be worried about repercussions. I respect everyone’s opinion. My view is that if this is what they are putting out there, then that’s what they believe. So how do you get underneath that? Is the issue they are bringing up symptomatic of something bigger? Is it something that cuts across a number of markets or organizations? I never take the position that I am the smartest guy in the room. I am not. However, in my role I focus on creating an environment that encourages our team to work together because we are greater than the sum of our parts. We used to lag behind most of the major McDonald’s markets, but over the last 8 years Canada has consistently been a leader in comparable sales and guest counts. What makes these results more exciting to us is that they are happening in a marketplace that’s not growing. We’re not building any new restaurants. We are getting these results exclusively from our existing footprint. The reason for this success is that our franchisees feel genuine ownership and believe in their staff. It works so well together. You learn something every single day in this business.

CRAIG: What is your favorite leadership practice?

JOHN: I always try to be engaging when I am talking to people. I have two questions I constantly ask people, “How are you doing?” and “What are you working on?” Every time I ask these questions, I am more knowledgeable than I was before I took the 2 minutes just to find out. It’s such a short investment of time with a large ROI.

CRAIG: What is a key lesson you have learned?

JOHN: Don’t chase the competition. Our greatest competitor is ourselves. I call it beating yesterday. You have to beat yesterday every year, in and out. The only way you can do that is by being better yourself. It is not about trying to be another coffee player or another burger place. It is about “what is McDonald’s doing?”

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