Why a National $15/hr Minimum Wage Makes No Sense

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The minimum wage earned by most Americans is shamefully low, varies by state, and is in desperate need of increasing. It currently (as of January 1, 2016) ranges from $5.15 in Georgia and Wyoming to $10.50 in Washington, DC. Many states have already passed legislation that would raise the rate to $15/hour over the next several years. But the politicizing of this issue is both misguided and disingenuous. Calls for a national $15/hour minimum wage simply make no sense.

To be sure, in the current hotly contested presidential election year this is a very sexy issue that generates a lot of noise, in particular from Democrats Bernie Sanders and Hillary Clinton who are engaged in a back and forth about how much is enough. Sanders promises $15, while Clinton believes the issue is nuanced and seeks at least $12, an amount which has brought her much criticism from her opponent. Donald Trump, the Republican presumptive nominee, has added to the rhetoric as well, merely saying the rate should be “looked at” but has not yet committed to what that means in terms of actual dollars.

From a purely logical business perspective, Clinton is correct. Oversimplifying the minimum wage debate is both politically expedient and irresponsible. Consider the fact that the cost of living varies tremendously from state to state. Let’s use Tulsa, OK and Smithtown, LI as examples. The average rent in Tulsa is $720 vs $2550 in Smithtown. A gallon of gas costs $1.82 in Tulsa vs $2.33 in Smithtown. A dozen eggs in Tulsa is $2.25 vs $3.00 in Smithtown. Isn’t it therefore fair and reasonable to suggest that the hourly worker on Long Island might be justified in receiving a higher wage than his or her counterpart in Tulsa? Should they truly be earning the same hourly rate despite having such disparate expenses?

Similarly, isn’t it logical to assume that businesses in Tulsa have a much lower overall cost structure than businesses on Long Island? They pay more for rent, utilities, transportation, supplies and staffing, and also have a lower cost-of-goods-sold, lower prices and lower profit margins. In which case they can’t afford to pay the same higher hourly rates as the businesses on Long Island that, while paying higher costs, can also charge more and have higher gross incomes to support the higher cost structure.

Which brings us back to Clinton’s point that this is a highly nuanced issue that requires thorough analysis and sensible legislation, not people-pleasing talking points. Sanders’ call for a universal $15/hour wage makes about as much financial sense as his call for free college tuition for all without means-testing to ensure that only the children of the truly economically disadvantaged benefit from it rather than children of privilege. Both proposals are little more than red-meat rhetoric to the “Democratic Socialist’s” base.

Yes, the minimum wage must be raised. But it needs to be done in an intelligent, practical manner taking varying state-to-state economic factors into consideration.

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How to Keep Your Seasonal Business Flourishing Year Round

The summer is rolling and so are the shifts in consumer spending. While most larger companies and retailers have the advantage of selling products year round shifting their product sales to accommodate holiday spending and consumer needs. Small businesses with seasonal offerings tend to struggle in the low season with sales shortfalls, limited staff, and shrinking profits.

While consumer spending may fluctuate with the seasons, business profits that rise and fall can become a thing of past allowing for recurring revenue year round.

Simply incorporating new business ideas, marketing a different revenue driver or adding on to your existing business model could diversify revenue and add to the profit margins very quickly.

Here are three strategies to use to expand your seasonal business:

Offer add-ons: The key here is to offer services based on your current skill level and abilities to boost revenue. For example, an ice cream shop may boost revenues by offering party packages, joint ventures with schools or nonprofits, or even setting up at carnivals, parks, or small venues to keep revenues high once the summer season comes to a close. Add-ons are typically services that can be provided with because the supplies, employees, and product are readily available. The goal is not to move away from your primary revenue driver but simply create new opportunities for resources.

Promote your product : This isn’t the time to sit back and remain silent until the next season rolls around, this is actually the time to dig in and remain consistent in promotions in your business. Remember out of sight, out of mind. Consumers are always distracted, keeping that in mind this would be an excellent time to promote upcoming sales or even next season’s specials. As a landscaper during the winter you can promote spring and summer specials to consumers and even have then pre-pay. This will not only keep you top of mind in the coming months it will give you a revenue stream to enlarge your marketing efforts and give you a steady cashflow during the low months.

Develop a profit plan for the year: Don’t time is the right time to get a grip on your business. Spend these days, weeks, months wisely by building a solid plan that allows you to have a positive cash flow throughout the entirety of the year. Analyze customer sales, find the dips, lows, and high sales and create a plan of action for the coming year. This will allow you to see exactly how much inventory you need and how to plan cash padding for your business during your low seasons.

In addition to these strategies entrepreneurs can offer consulting and speaking services to others for a fee to help bring in additional cash flow.

While seasonal businesses may face challenges, there are many ways to transition the business into a year round profit center. Offering more opportunities to consumers will not only grow your bottom line but increase your visibility and marketability in the off season.

— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

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