Margot, Oprah and Patti: Chicago, February 2007

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This picture represents several things, including hope, frustration, patience, understanding, persistence, faith, gratitude and love. My sister Patti was physically healthy but learning disabled as a teen. She completed a special program at NYU and became certified as a Teacher’s Aide in day care centers around Manhattan. She loved her work, loved caring for toddlers. They called her Miss Patti. She was very independent – commuted from New Jersey, lived on her own, paid her own bills. In 1989 she began falling, without warning. She lost her job, went from cane, leg braces, walker and by the mid-nineties was in a wheelchair, unable to walk, followed by loss of use of her hands, deterioration of her speech and swallowing. Patti was always a huge fan of Oprah and from early on in her degeneration, I tried bringing Patti to Oprah’s attention. I called, sent letters, even sent a personal journal book manuscript that Patti had written when she still had use of her hands. All efforts were answered with a polite declination. I explained to Patti that Oprah is approached by thousands, if not millions of people. In 2004 I took Patti to Chicago from Miami and we attended Oprah’s show, but no meeting happened. Then, in 2006, through Will Smith’s office I sent my book Kindsight to Oprah’s Chief of Staff, Libby Moore. Libby sent me a note of thanks, and then nothing. Six months later, on a quiet Sunday, my cell phone rang. “Hi Robert, it’s Libby Moore, Oprah’s Chief of Staff. I’ve been so busy but I finally picked up your book and have been crying for the past two hours. I love it. I want you to bring Patti and your Mom to Chicago to meet Ms. Winfrey.” It took fifteen years, but it was well worth the wait. Oprah made an impression on us that will last our lifetimes. She was gracious, attentive, caring, completely present and real. The smile on Patti’s face says it all.

robert@robertzuckerman.com
www.robertzuckerman.com

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Not Reaching Your Goals? Try This Instead

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Have you ever been disappointed in yourself because you failed to accomplish a goal you set for yourself? (I have!)

How many times have you cursed yourself for not having self-discipline? (I have!)

Have you ever given up on yourself because you convinced yourself it was too hard to continue? (I have!)

You are not alone.

I can’t tell you how many times I’ve started a new diet; or signed up for a gym membership only to fizzle out after a few weeks; or declared my intention of giving up wine and cheese nights.

I can go on and on.

I hate to admit it, but there are plenty of times in my life when I’ve let myself down by setting a goal, only to give up because I got tired, bored or frustrated.

I’ve seen so many talented fellow coaches leave their coaching businesses because they failed to reach their goals. They convinced themselves that maintaining their businesses was impossible.

In my line of work, I coach and work with many motivated, experienced professionals who work hard every day, yet they fail to reach their goals. Ultimately, they get frustrated and burn out.

If you are frustrated because you never seem to reach your goals, you might need to re-evaluate your goal setting practices.

Giving up on yourself is easy. Staying the course and pushing through the discomfort is hard work. The problem is, most people don’t hang in in the discomfort zone long enough to succeed.

I’ve seen so many people who have failed simply because they didn’t set their goals in the way that would allow them to succeed. They started out with no plan, no commitment, and no stamina.

I’m going to let you in on a little secret that produces big results: The key to accomplishing your goals is in the goal setting.

If you get the goal setting right, accomplishing your goal becomes so much easier. It’s almost effortless. You simply follow the path–step by step–toward your goal.

1. Start with the big picture.
Many people miss this important step. First, you must ask yourself the “why.” Why is this goal important to you? Think of the positive effects you will get when you accomplish it. For example, you might get a raise or finally live the lifestyle you want. For my fitness goals, my Why was my desire to live a fit, healthy lifestyle so that I can enjoy my life fully until the last breath.

2. Next, break down the big picture into smaller pieces. Then, choose a focus area.
Brainstorm ideas that will help you get closer to the big picture. In my case, the smaller pieces included eating better and exercising regularly. I decided to focus on exercising regularly.

If your big picture goal is excelling in your career, your smaller pieces might be feeling more confident, communicating better with your boss and colleagues, or finding your passion and pursuing it.

3. Finally, find the easiest, smallest step in the focus area.
After you’ve picked your focus area, determine the easiest, smallest step in the focus area. If feeling more confident is your focus area, you might want to start working with a coach to guide you as you build your confidence. Your smallest step might be taking coaching seriously and being fully present during each session.

I knew my challenge was the “regularly” part, so I joined a boot camp that met at 5:15 a.m., so I had no work or personal excuses to not go.

My smallest step was to simply show up. I knew once I got there, I’d enjoy the workout. All I had to do was get there and be present and engaged.

After you accomplish the smallest step, move on to the next small step. Continue moving forward, one step at a time. Before you know it, your small steps will bring you closer to your big picture goal.

Remember, it’s okay to fall off the course. Rather than dwelling on what didn’t work out, use that energy to figure out what you can do to make it better next time.

It’s okay if you decide to change course. It’s vital to re-decide every day to stick to your plan. Sometimes that means making new decisions that serve you in a better way.

Remember, just because things don’t go as planned, it doesn’t mean you’ve failed. It just means you might want to change things up. Every experience offers a chance to learn something new, or to learn what doesn’t work for you.

There really is no failure until you label it a failure. It’s not how many times you fall that matters; it’s the number of times you stand back up and start again. That’s what makes the difference.

Nozomi Morgan, MBA, is a certified Executive Coach and the Founder and President of Michiki Morgan Worldwide LLC. Addition to coaching, she speaks and trains on leadership, career, professional development and cross-cultural business communication.

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My Top 7 Hard Won Lessons Learned As An Entrepreneur

Success is not final. Failure is not final. It is the courage to succeed that counts. – Winston Churchill.

I’ve failed more often than most people I know. I’m actually proud of that. It just means I’ve taken more risks and learned more along the way. Still, it doesn’t mean that learning is easy. On the contrary, learning is damn hard and admitting failure is even harder. But I believe that if we can admit to our mistakes, we can turn them into lessons that help us avoid them in the future.

It’s easy to take credit for our successes, attributing them to internal factors like hard work – that way we can talk ourselves into believing that we deserve it. But failures, well those we’d rather blame on external factors like luck. So for the purposes of personal growth and a desire to help others learn from my experience, I’d like to share what I consider to be my top 7 hard won lessons learned (to date) as an entrepreneur.

1. Don’t let failure make you less generous. I think of myself as a giving person, but at times, especially when my personal bank account suffered from company expenses, I found myself increasingly selfish. In only thinking about myself, I pushed business partners away and snuffed out good opportunities. Now I work to maintain my otherwise natural sense of abundance.

2. Step off the emotional roller coaster. I’m a passionate, enthusiastic person and that usually serves me well, but in the daily roller coaster of emotion that is entrepreneurship, it’s kicked the crap out of me. I’ve blown both my wins and setbacks out of proportion. It’s made me lose my even keel and that has caused me to run out of gas when I really needed it. Now I find passion in success, not just my ideas.

3. Don’t always react, but do listen. When people have told me that my products wouldn’t work, it just made me want it more. Entrepreneurs are contrarian by nature, but I found that not following other people’s advice shouldn’t mean not listening what they have to say. In reality, some of my products ended up being solutions looking for problems. Now I hear what trusted sources have to say and make adjustments accordingly.

4. Always believe in yourself. Rejection and entrepreneurship go hand in hand. You’re trying to do something new that most don’t yet understand. I used to take a lot of that rejection to heart and lost self-confidence along the way. Without confidence, things fall apart. Now I’m better prepared for the rejection and don’t take it so personally.

5. Be naive, but not too naive. To some extent, entrepreneurs need a little naiveté. Truly seeing the immense amount of work ahead causes most logical people to run the other way. However, too much naiveté and our assumptions are almost certain to crumble in the face of adversity. Now I invest a lot more in due diligence before diving head first into an industry.

6. Find a complementary partner. I’ve thrown myself at ideas and pushed relentlessly to make them a reality. In that process I’ve worked with several consultants, advisors and vendors, but not with enough true co-founders. For me, finding a great technical partner has been my biggest challenge. As I’ve ridden the emotional roller coaster of entrepreneurship, I’ve also wished that I had a partner that I could lean on when things seemed bleak. Now I don’t act like a cowboy and never go it alone.

7. Don’t lose your patience. I’d like to say that I’ve lost my patience, but the truth is that I’ve never had much to begin with. Looking at events only from my own perspective, I expected others to have my same sense of urgency, which they often do not have. There’s a fine line between determination and annoying the hell out of people. Now I see the line more clearly and am less likely to cross it again.

By no means is this list exhaustive! I’ve made plenty of other mistakes and learned a ton along the way. It’s true that entrepreneurship has sometimes challenged my otherwise positive thinking. Then again, realizing that we have challenges and having the courage to solve them is the very definition of optimism.

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How Entrepreneurs Think

How often do you think about the way you think?

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I remember how busy my thought process was in the earliest days of starting WordStream. At the time, I was bootstrapping my start-up with consulting fees while building the software side of the business. Everything seems urgent, all the time, when you’re in high-gear entrepreneur mode.

There are snap decisions to make, investors to please, products to build, and, overriding all of that, the constant worry and negative self-talk so many entrepreneurs inflict on themselves.

Who has time to think?

My first crack at consciously rethinking and analyzing my thought process came after a string of VC rejection letters. My initial reaction was that they must be wrong. All of them.

After a while, I didn’t even want to read them. My way of thinking was to default to “But I know best about my business!”

Eventually, I realized that wasn’t working for me and I had to sit down and start reading them over. Especially the most critical ones. Trust me: When you get enough of them, you start to realize it’s really not them–you have to do something differently.

This infographic from Funders & Founders lays out a “line of thinking” map that can help remind you what to always remember, what to learn to think, what to never think, and what you should just unlearn from school.

Understanding your line of thinking can help you recognize where you might get stopped up and how your train of thought influences your decision-making process.

Check it out and see if your line of thinking is driving you to entrepreneurial success, or if you might have become a little lost along the way.

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Originally published on Medium.

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Bayer Offers To Buy Monsanto For $62 Billion

By Ludwig Burger and Georgina Prodhan

FRANKFURT (Reuters) – German drugs and crop chemicals group Bayer has offered to buy U.S. seeds company Monsanto for $62 billion in cash, defying criticism from some of its own shareholders in a bid to grab the top spot in a fast-consolidating farm supplies industry.

The unsolicited proposal, which includes debt, would be the largest foreign takeover by a German company if accepted.

The move, which would eclipse a planned combination of Dow Chemical and DuPont’s agriculture units, comes just three weeks after Werner Baumann took over as Bayer CEO, and was condemned by a major shareholder as “arrogant empire-building” when news of the proposal emerged last week.

Giving details for the first time, Bayer said on Monday it would offer $122 per share, a 37 percent premium to Monsanto’s stock price before rumors of a bid surfaced.

“We fully expect a positive answer of the Monsanto board of directors,” Baumann told reporters on a conference call, describing criticism from some investors as “an uneducated reaction in the media” when deal terms were not yet known, and driven by an element of surprise.

Monsanto, which said last week it had a received an approach from Bayer but gave no details, has yet to comment on the offer. The U.S. company’s shares jumped 9.5 percent to $111.17 in pre-market trading.

 

“UPPER LIMIT”

Global agrochemicals companies are racing to consolidate, partly in response to a drop in commodity prices that has hit farm incomes and also due to the growing convergence between seeds and pesticides markets.

ChemChina is buying Switzerland’s Syngenta for $43 billion after Syngenta rejected a bid from Monsanto, while Dow and DuPont are forging a $130 billion business.

With German rival BASF also looking into a possible tie-up with Monsanto, Bayer has moved to avoid being left behind.

Baumann rejected suggestions from some investors that Bayer should instead try to forge a joint venture with Monsanto, saying this would have tax disadvantages.

Sources close to the matter have said BASF is unlikely to start a bidding war with Bayer. BASF declined to comment on Monday. But analysts say Bayer might still have to pay more to persuade Monsanto and its shareholders to sell up.

That could be a problem, with some saying Bayer’s proposal, at 15.8 times its earnings before interest, tax, depreciation and amortization for the year ended Feb. 29, is already a stretch for the German company.

“The price that has now been disclosed is at the upper limit and it is just about economical. Should it rise further, which is to be assumed, the takeover will become increasingly unattractive,” said Markus Manns, a fund manager at Union Investment, Bayer’s 14th biggest investor.

Shares in Bayer, which had already fallen 14 percent since rumors of a bid emerged last week, dropped as much as 3.6 percent on Monday to a new 2-1/2 year low of 86.3 euros.

 

“VERY AMBITIOUS”

Bayer said it would finance the bid with a combination of debt and equity, primarily a share sale to existing investors. Equity would account for about a quarter of the deal value.

Equinet analyst Marietta Miemietz, who has a ‘buy’ rating on Bayer stock, said the extra debt appeared manageable but could limit Bayer’s ability to invest in its healthcare business, which some analysts think needs a boost to its drugs pipeline.

Baumann said Bayer would continue to develop its healthcare arm, which includes stroke prevention pill Xarelto and aspirin, the painkiller it invented more than a century ago.

“We are not feeding Peter by starving Paul here,” he said, adding no asset sales were planned to help pay for the deal.

Bayer also forecast synergies from a deal with Monsanto would boost annual earnings by around $1.5 billion after three years, plus additional future benefits from integrated product offerings – a reference to its push to combine the development and sale of seeds and crop protection chemicals.

Berenberg analysts, who have a ‘buy’ rating on Bayer shares, described the synergies estimate as “very ambitious”.

 

(Reporting by Maria Sheahan, Ludwig Burger and Patricia Weiss; Writing by Ludwig Burger and Georgina Prodhan; Editing by Edwina Gibbs and Mark Potter)

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8 Experts Share Their Past Marketing Mistakes With the World

And you wouldn’t be here if you didn’t want to avoid those mistakes.

I mean, what else would bring you here?

It’s a good thing. Honestly, I’m happy you want to learn from the experts.

Okay, I’ll leave you to it now and see you in the end…

David Meerman Scott

(@dmscott) WebInkNow.com

My blog is the most important part of my marketing efforts since it is real estate I own. Unlike my social feeds like Twitter, I control my blog. However, I chose a crappy name and URL for the blog. “Web Ink Now” sounded clever at the time but is meaningless. I wish I had chosen something more descriptive of what I write about — Marketing and Sales Strategies.

Tom Morkes

(@tmorkes) InsurgentPublishing.com

Wasting time with freeloaders.

Every audience has them. That’s okay. As a business owner, you want to make sure you set up a system so that there is no chance they can waste your time, money, or energy. Get that straight, and everything else becomes easier because you’ll be able to focus on the people who want change and are willing to invest in themselves to make it happen.

Justin Baeder

(@eduleadership) eduleadership.org

I think the biggest mistake entrepreneurs tend to make–early on, especially–is failing to build a profitable funnel, and instead relying on non-repeatable one-off circumstances to generate revenue.

We get some early success with our first product, and think “great, now I just have to keep growing those numbers every month and this thing will take off!” What entrepreneurs often don’t realize is that they’ve burned through their buyers, and don’t have a way to get more business from them, nor do they have a way to get more customers quickly enough.

This is especially true for bloggers who build a mailing list by offering great content, then launch a product, only to find that when they try to do it again the next month, they’ve already sold their one product to everyone who’s going to buy–in an audience that took years to build. Instead of cranking away to put out another product to sell to that same list, they should be building a profitable funnel that turns new leads into customers.

Instead, what I wish I’d known from the start was the importance of building funnels–starting with an offer in mind, and building out assets to take people up the pathway from new lead to customer to repeat customer (ultimately with a subscription or organizational purchase).

Dave Chesson

(@DaveChesson) Kindlepreneur.com

Trying to be everywhere will get you no where

My biggest mistake was trying to be everywhere when I was first starting off. I’d read an article about some strategy to get traffic or some way to make money, and I’d do that, or I’d hear from a friend about their success on one platform and I’d immediately setup an account.

However, trying to be everywhere meant I was getting no where. Every time I’d pivot to something else, I’d lose momentum and ultimately waste my time. I’d even get frustrated because everyone else was successful.

However, it was at that point I learned something extremely valuable: choose your one thing and master it. The people you read about, the ones getting over 600K unique visitors or making big bucks, they mastered a technique when they first started off. They didn’t get there by just trying everything and putting a little effort into a bunch of things. Instead they chose one thing and they nailed it. Choose your one thing and master that. The rest will just fall into place.

Jordan Harbinger

(@theartofcharm) TheArtOfCharm.com

Focusing on mainstream media. Offline media doesn’t convert that well to online. I know tons of people that have built these big careers doing traditional media and they try to get their audience back to the web/email/etc and they fail big time. It’s not just flipping a switch and your fan base migrates. People fail to understand that.

John McIntyre

(@JohnMcIntyre_) reengager.com

Biggest marketing mistake ever was positioning myself as “The Autoresponder Guy.” Meaning my focus was positioning myself based on what I did instead of positioning myself on who I helped. If I could do it all over again, instead of becoming The Autoresponder Guy I would have become The Email Marketing for Ecommerce Guy, which is what I’m doing now. So when you’re thinking of positioning, its incredibly important, but don’t do it based on what you do, base it on who you help because that’s the important part.

Taylor Pearson

(@TaylorPearsonMe) TaylorPearson.me & TheEndOfJobsBook.com

The biggest marketing mistake I made was NOT doing it. When I was writing my book while working as a marketing consultant I had a mental divide in my head where I was applying my marketing skills to my clients’ projects, but not my own because mine were “special” or “not like that.” I think this is particularly dangerous for artist/artisan types who feel their work is above marketing. The result of that thinking is simply not being able to impact others with your work and not being able to pay yourself.

Nathan Chan

(@NathanHChan) FoundrMag.com

Biggest marketing mistake I have ever made was featuring someone that had bad press. Luckily the feature didn’t gain too much attention, however it definitely went down as a strong learning lesson. If someone has bad press around them, best to stay away from being associated with them!

Conclusion

Remember that, “Experience is simply the name we give our mistakes.” – Oscar Wilde

So don’t be ashamed of your mistakes.

We all make them.

Whether you’re learning from your own mistakes or another person’s mistakes…

You’re still learning.

In fact, you’re better than what you were yesterday just by learning this.

You’ve gotten this far already.

Don’t give up yet.

It’s time to finish what you started!

 

About the Author – Zak Mustapha is a marketer and the founder of Foolishness File on a lifelong mission to help entrepreneurs learn from other entrepreneur’s mistakes so they can advance faster than others. Sign up for his free course: How to Craft Influencer Outreach Emails That Get Responses (And Avoid Common Mistakes That Get You Blacklisted).

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Don't Underestimate the Power of a Second First Kiss

By Julia Skorcz

I can remember sitting on my friend’s couch in the seventh grade, the credits of How To Lose a Guy in 10 Days rolling quietly in the background as I asked my friend for the tenth time that night how she’d gotten her guy. And her first kiss. It happened for her at another friend’s birthday party, during a game of spin the bottle, and that night he’d texted her “Tonight was fun less-than-three [<3]."

And for the tenth time that night my own less-than-three felt like < / 3

In fact it would feel very much the same way for another five years. I was 17 when I had my first kiss as a junior in high school and although I’d been envisioning that moment for years, it was nothing like I expected. We’d been watching Anchorman with a good six inches between us while the other couple in the room had progressed well beyond the first kiss stage of their relationship and were too busy to notice our nervous glances from each other to them to Will Ferrell, and back to each other. At one moment our foreheads hit and in the next we were kissing. Simultaneously better and more awkward than I ever could have dreamed of, I drove home from my then-boyfriend’s house with a huge smile on my face, but a slight pang of disappointment in my less-than-three. That was it.

In the following three years I spent with said then-boyfriend, I both cherished the fact that I’d only ever kissed a single person and wondered if I’d ever get that butterflies-in-the-stomach, “Oh my god what is happening??” feeling again. Every love song about kisses I’d ever listened to only concerned the first ones, and after I ended that three-year relationship I didn’t know whether my kisses had risen or fallen in stock value, so I waited.

Having only experienced a first kiss followed by a three-year relationship, I wasn’t sure I wanted to waste another first on a guy I didn’t know as well or who might not be interested in a long-term relationship. Lots of girls can kiss casually with no strings attached, but not me. I figured at 20 years old I should be more comfortable with the notion of kissing (it wasn’t my virginity, for goodness’ sake!), but I feared my next first kiss would carry both too much or too little meaning and so still I waited.

By some eerie coincidence, my second first kiss occurred almost four years to the day of my first first kiss. Instead of taking place in a boyfriend’s basement, this kiss happened in a college apartment with two bottles of Stella on the coffee table and a B-rated horror film playing in the background. Knowing for the vast majority of the movie that the kiss would happen before the end credits rolled, I suddenly found myself back in seventh grade wondering what exactly this experience would be like.

Would he kiss the same as my ex? Where would he put his hands? We were in college, so did that mean tongue was expected the first time around? Shirts on or off? Was the movie too corny? Should I have reapplied deodorant? Should he?

But just like junior year, it happened too quickly for me to analyze in the moment. All I knew is that our mouths were touching, the butterflies were back, we weren’t dating, and this was wonderful.

Of course my first reaction was to compare this kiss to those I’d shared with my ex-boyfriend. This guy was thinner, more toned, and less hair to run my hands through. He also didn’t seem to get that curly hair has more knots in it than meets the eye, so there were a few awkward interjections when I’d say “Ouch! Yeah, you pulled my hair. No, just a little. It’s fine.” He also smiled more, touched my face, and agreed when I said, “Well, that was nice.”

The best part about it, however, was that I didn’t know what to expect. Not before, not in the moment, not after. We were just two people getting to know each other, and that was exciting! This kiss was filled with the same curiosity as my last first kiss and the same hesitation as before. The rules of the game hadn’t changed (OK, well, shirts did come off this time), but kissing someone new was a thrill in itself.

No one talks about the second, third, or fiftieth first time they kiss someone or hold someone’s hand, or even stutter an embarrassed “Hello” to a new crush. Why is it the first firsts get all the attention? I promise you, darlings, nothing’s lost with an old or ended relationship. There are so many beautiful, confusing, awkward moments that will make your less-than-three beat faster than you thought it could after so many years. Let’s celebrate those moments, too.

Originally posted on Literally, Darling, an online magazine by and for twenty-something women, which features the personal, provocative, awkward, pop-filled and pressing issues of our gender and generation. This is an exact representation of our exaggerated selves.

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ZTE Grand X Max 2 smartphone lands at Cricket Wireless

zte-grand-x-max-2-1Cricket Wireless has announced that it has a new budget mobile offering that is available on its pre-paid network. The smartphone is called the ZTE Grand X Max 2 and its biggest feature is the large 6-inch screen. That big display has full HD resolution and the smartphone measures 6.46″ x 3.30″ x 0.35″. The OS right out of the … Continue reading

Ily Smart Home Phone keeps family’s safe and connected

ily-1More and more people are moving away from traditional landline phones and going to mobile phones only. The problem for families that do this is that kids can’t always use a smartphone unsupervised and sometimes older people either have a hard time using a smartphone or simply aren’t interested in one. A new smart home phone called Ily has hit … Continue reading

Oculus' DRM could have unintentionally helped VR piracy

​Oculus’ recent software update that locked exclusive games to its hardware has already been circumvented. On Friday, Oculus implemented changes that — among other things — added “platform integrity checks.” These checks disabled use of a popular t…