The Best Kept Secrets of Food Photography

Why is it easier to take an impressive photo of food rather than anything else? originally appeared on Quorathe knowledge sharing network where compelling questions are answered by people with unique insights.

Answer by Archie D’Cruz, Editor, Designer, Writer, on Quora.

There’s really two questions here, and I’ll address both.

First off, there’s a difference between taking an impressive photo and a photo of an impressive subject. Much like with a beautiful woman or a breathtaking landscape, sometimes well-plated food lends itself to a photograph that looks good, but this has little or nothing to do with design rules.

It does not necessarily mean the photograph itself is impressive; rather, the subject is. The challenge with food – or any type of photography really – is how do you create something that draws the eye when the beauty is not all that apparent? That is where the skill of the photographer comes to the fore. If you see a food photo that scores well on both the subject and the quality of the image, chances are the photographer already has a sense of what works.

The second question (listed in the details) is more interesting to me. Why do stock photos of food look so good?

For several years, I worked at an advertising agency that had an attached photo studio. A couple of our clients (both national brands) occasionally needed food images to be taken, and it was fascinating watching the stylist set up a shot.

You’d be surprised to learn about some of the tools and techniques used to make those ice-cream cakes, perfectly browned chicken and oh-so-dreamy cannolis look so mouth-watering…in fact most of the food used in those images would have to be trashed right after the session.

Why? Because food photographers sometimes use ingredients you wouldn’t really want to be consuming. Like WD40. Shampoo. Hairspray. Glue. Marbles. Soap. Incense sticks. Cardboard. Shoe polish.

Take this shot of a seemingly moist, juicy, just-out-of-the-oven turkey, for example.

Would your appetite still hold up if you knew the bird was mostly raw inside and had been stuffed with wet paper towels (so it would steam), and brushed with dish soap? [1]Some photographers might also use shoe polish or wood stain to get the effect they want.

Or how about this soup with a consistency so thick and even that the asparagus floats perfectly on top?

Turns out the photographer had to use a little bit of help. [2]
There’s something very appealing about this photograph of strawberries in a basket.

Chances are, though, there has been lipstick used to ensure there are no white spots on any of the fruit.

There’s plenty of trickery likely to have been used in this one from a stock photo website…
That ice? Plastic. The frosting on the glass? Deodorant or hair spray. The fizz inside? An antacid tablet dropped in. The wooden table? A vinyl sheet with a table-top print.

The good thing about food photography is that it really is pretty accessible to non-professionals. Food is something you consume every day (so no shortage of subjects), it doesn’t require travel, and it doesn’t require people to sign model releases.

You can make do with accessories you have at home (plates, silverware, napkins); all you need is an appetizing-looking dish and access to good, natural light.

If you do want to step it up a notch and pick up some accessories, some of these might help:

  • A light tent kit. The one pictured here goes for around $100, but I have seen smaller ones for as little as $30. Or pick up a couple of pieces of inexpensive white foam board and use it near a window to add reflected light for more interest.

  • Table-top backdrops. Around $20 for vinyl backdrop sheets, or look around and find some real wood for free in your neighbourhood.

Finally, some resources you might find useful:

Footnotes

[1] WD-40 and microwaved tampons: secrets of food photography revealed

[2] Food Styling Tips and Tricks

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Tips for Creating a Happy Childhood for Your Kids

How can you instill happiness into your children’s lives from a young age? originally appeared on Quorathe knowledge sharing network where compelling questions are answered by people with unique insights.

Answer by Neil Pasricha, NY Times Bestselling Author of The Happiness Equation & The Book of Awesome, on Quora.

Underprogram and overinvest.

The most valuable asset we all have is time. It’s fleeting. It’s rushing away. It’s flying fast. And we’ll never be as young as we are right now. So my belief is that nothing replaces time with one or both parents. Walking through fields. Dancing to hip-hop. Piling blocks. Building a fire. Staring at goldfish. Just talking… and cultivating a deep sense of appreciation and love for everything around us in the world.

The sense I want my two young children to have is this:

14 out of every 15 people who have ever lived are dead. (We are the lucky 7 billion of the approx 110 billion who have ever lived). That means 14 out of every 15 people won’t see another sunset, eat another bowl of chocolate ice cream, or kiss their kids goodnight, ever again! On top of that, if you have time to read this (or bake this cake or paint this picture, etc.), it means you’ve got the most valuable asset of all at your fingertips. To keep going on this opportunity curve, if you make more than $5000 a year you’re higher than the average world income. If you have post-secondary education, you’re in the lucky 7%.

We are all just so lucky. So, so, lucky. We forget this all the time. I know I do! But I think anything that grows and develop this sense of wonder and appreciation is just huge…

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7 Food Swaps That Are Making You Overweight

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Aren’t you the healthy one, eating pretzels instead of chips and only buying products marked “low” or “no” fat! Well, guess again. Some of these well-intentioned food swaps are not having their intended effect. In fact, they are actually making those jeans get just a little tighter.  Here’s the truth behind these supposedly healthy switcheroos.

Bad Swap #1: Granola for Cereal

“People think granola has this halo effect, that it has to be healthy. However, not all granolas are alike. It can be loaded with sugar or fat, and one cup can carry 400 calories,” cautions Joan Salge Blake, M.S., R.D.N., author of Nutrition and You, and Clinical Associate Professor, Boston University. Read your labels and compare sugar, salt, and fat amounts. (Recommended daily allowances for all three can be found at Health.gov.)Kind granola brand has been getting good marks from nutritionists and sites like Eat This, Not That!, which praises the product’s long list of healthful whole grains. Better yet, start your morning with a cup of low-sugar whole-grain cereal. If you want, lightly sprinkle granola on top for added crunch and flavor.

Bad Swap #2: Pretzels for Potato Chips

They are calorically the same so you aren’t doing yourself any favors. “Your best bet for this kind of snack is popcorn because it is a whole grain,” says Salge Blake. Instead of drowning the popcorn in melted butter, sprinkle it with spices, spice blends that don’t contain salt, or brewer’s or nutritional yeast.

Bad Swap #3: Wheat Bread for White Bread

You need to read the labels and make sure that the bread contains 100 percent whole wheat. “Wheat bread, without the whole wheat ingredient, could be processed and refined with added caramel for color. That’s as unhealthy as white bread,” says Salge Blake. When choosing bread and cereals look for whole grain or whole wheat as the first ingredient.  Whole grains are richer in nutrients and fibers, and satisfy sooner. Also, a new study published in in the American Heart Association’s journal “Circulation” shows that eating at least three servings of whole grains every day could significantly lower your risk of death.

Bad Swap #4: Fat-Free Candy for Dark Chocolate

“A lot of people confuse fat-free with calorie-free, when in fact, fat-free products can be high in sugar,” says Bonnie Taub-Dix, M.A., R.D.N., C.D.N., author ofRead it Before You Eat It, and founder/owner ofBetterThanDieting.com. Furthermore, recent studies have blamed excess dietary refined sugar for an increased risk of death from cardiovascular disease and more. If you need a sweet fix, try a small but satisfying piece of dark chocolate that you take time with. Studies have posited that it may come with certain health benefits such as lowering blood pressure, reducing blood clot risks, and decreasing LDL (“bad”) cholesterol oxidation.

Bad Swap #5: Olive oil for Butter

Yes, olive oil is healthier for you than butter (which is higher in saturated fat), but calorie-wise, it weighs in at 2000 calories a cup.  “When you are cooking with oil, if you use a ¼ cup of oil, that’s 500 calories on probably 50-calorie vegetables,” points out Taub-Dix.  Bottom line: Don’t think you can just mop up as much as you want of either with your bread. You have to watch your quantities for calories with butter and oil. Opt instead for flavoring with herbs and spices. Better yet, use mashed avocado as a source of fat; they are loaded with monounsaturated fat, the “good” kind that helps lower “bad” cholesterol. You can bake with it or use in place of mayonnaise and butter in salad dressing.

Bad Swap #6: Vitamin Drink for Soda

Sound the foul buzzer – both answers are wrong. Both are will cause you to pack on the pounds and can strip your energy, because they are so high in sugar. The added vitamins may entice you, but the health benefit is not worth the calorie hit. Replace with calorie-free flavored or plain water; if you need the caffeine boost, drink unsweetened iced tea. Taub-Dix also recommends making a “mock” sangria by adding fresh fruit to seltzer. “You’ll get an energy boost by eating the fruit at the end,” she says.

Bad Swap #7: Energy Bars for a Sandwich

If you are searching for healthful on-the-go snacks, think twice about those energy bars. They can have loads of calories and added sugar. Instead, pack an almond butter sandwich on whole grain. “It’s much cheaper, doesn’t need refrigerator and has a lesser amount of sugars,” says Taub-Dix. Plus, almond butter and whole grains provide filling protein and fiber for a long-lasting energy boost.

Read more from Grandparents.com:

5 Miracle Foods You Actually Want to Eat

5 Easy Ways to Decrease Your Portion Sizes

7 Foods That Make You Hungrier

 

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Coaches –At All Levels — Must Do More to Prevent Campus Rapes

The sexual assault case involving Stanford swimmer Brock Turner, along with the light six-month sentence he received, has brought the problem of sexual assault on college campuses — especially those involving college athletes — back into the national spotlight.

The perpetrators of sexual assault on college campuses certainly aren’t all athletes, but athletes are a big part of the problem. Just recently, sexual assault scandals at Baylor, Tennessee and Vanderbilt, along with Stanford, have been in the news.

First, my thesis: College athletic administrators and coaches aren’t doing nearly enough to prevent the athletes under their leadership from committing rape and other sexual assault crimes. In fact, too often they inadvertently feed the false manhood culture that breeds the type of thinking that can lead to sexual assault. Moreover, this false manhood culture isn’t just a college sports phenomenon. It begins to be cultivated at pre-adolescent ages.

Joe Ehrmann is a former Baltimore Colts star defensive lineman. He is also the author of a great book called InsideOut Coaching. Today, Ehrmann tours the country talking to sports teams, athletic departments and other groups about coaching, the purpose of sports and false concepts of manhood. He says boys in this country, especially athletes, grow up believing that manhood in America is defined by three fundamental cultural lies: 1) How athletic you are; 2) How much money you make, and 3) How many sexual conquests you have.

For the purposes of this column, let’s focus on number three.

“In our culture, adolescent boys learn that being a man has something to do with sexual conquest,” writes Ehrmann in InsideOut Coaching. “What does it mean to be a man? It means seducing girls to gratify personal physical needs and to validate one’s masculinity. That certainly doesn’t make anyone a man; instead, it makes one a user of other human beings … Coaches need to provide a clear and compelling definition of what it really means to be a man who exhibits empathy, trustworthiness, friendship, ethics, respect, and joy.”

A lot of work needs to be done in this country to change a male sports culture that spawns way too many cases of sexual abuse and assault. Certainly, more needs to be done at the college level. Players — along with coaches and administrators — need more education on sexual assault. Questions like “What is consent and what isn’t?” need to be addressed head on. Athletic administrators and coaches also need to talk to athletes about the important role bystanders can play when they have the courage to intervene in developing instances of sexual assault.

Unfortunately, most male coaches came of age themselves in a sports culture that perpetuated the same myth of masculinity — sports, sex, and money — that we’re dealing with today. And while most college coaches of men’s sports teams will hang sexual assault awareness posters they’ve been handed in their locker rooms, and talk briefly about the subject in a team meeting or two, most will also adopt a “boys will be boys” approach to their players’ dysfunctional interactions with females. They will also condone derogatory language against women and those in the LGBT community with a quick wink, and/or by looking the other way.

“When you view a group of people as inferior or defective, you treat them as such,” writes Ehrmann.

In the long run, this educational effort must start at an earlier age. We must educate our young male athletes — those at the little league and middle school levels — about respect and what defines real manhood.

For Ehrmann, real manhood comes down to this: “What kind of father were you? What kind of husband were you? What kind of coach or teammate were you? What kind of son were you? What kind of brother were you? What kind of friend were you? Success comes in terms of relationships. Success is measured by the impact you make on other people’s lives.

“And I think the second criterion is that all of us ought to have some kind of cause, some kind of purpose in our lives that’s bigger than our own individual hopes, dreams, wants and desires. Life’s about relationships and having a cause bigger than yourself. Simple as that.”

Nothing about athletic ability, money, or sexual conquests in that definition.

Future rapes on college campuses can be prevented with educational initiatives employed today that target boys on the verge of adolescence.

The overarching purpose of these initiatives needs to be outlining, in depth, what real manhood looks like.

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How to Scale a Growing Organization

What are the most difficult things to scale in a growing organization? originally appeared on Quorathe knowledge sharing network where compelling questions are answered by people with unique insights.

Answer by Auren Hoffman, former LiveRamp CEO, Chairman of Siftery, started and sold five companies, on Quora.

It is really, really hard to scale cross-team communications. Managing people does not scale well. Most large companies end up having very complicated matrix organizations because communication flows through large numbers of people is really hard.

Because communication is more and more difficult the more people you have, a CEO’s goal should be to have as few people in the company as possible. If you can build an amazing company with just ten people, you should. In many cases, one hundred ten-person companies are much more efficient than one thousand person company. The new CEO needs to be great at not only managing her employees, she needs to be great at managing the APIs and other resources available to her company.

Even if you have lots of people in your company, you can treat the company much like new engineering organizations treat their services-level architecture. Allow a small number (ideally less than ten) people to own a core input and output and provide the service to other “customers” within the company (and potentially even outside the company). They get graded from their internal customers on how they are being helpful.

In some successful companies, things like recruiting already work this way. Unfortunately, in most companies all of these functions are fairly broken because they were set-up where everything is top-down.

A side note: part of the reason executive compensation has risen so much is that so many of these companies are run top-down where the execs are making the vast majority of the important decisions. But the problem with these companies is that these execs become huge bottlenecks because there are just too many decisions to make by a small number of super highly paid people.

This question originally appeared on Quora. – the knowledge sharing network where compelling questions are answered by people with unique insights. You can follow Quora on Twitter, Facebook, and Google+. More questions:​

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10 Reasons Why Japan is Awesome for Solo Female Travel

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I didn’t go to Japan looking to test out its safety or to see if it was or wasn’t a good place for solo female travel. I’m so used to traveling on my own these days that it seems normal to me, however I have to say, I was especially blown away by my solo experience in Japan.

Not only did I feel safer in Japan than I usually do back home in LA, but I also felt more respected, welcomed, and able to freely and easily explore than I have in most countries. The people in Japan are some of the nicest I’ve ever met, and there was not one single millisecond when I thought I was in a dangerous area or situation. Japan was also fairly easy to travel around in, and even had specific transportation and accommodation options for females only!

So as a an experienced solo female traveler, here’s what I noticed about Japan that made it one of my top choices for solo female travel:

1. The People in Japan Are More than Willing to Help
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Never in my life have I been approached by not just one, but multiple people (and nonetheless, mostly elderly people), who although didn’t speak English, still recognized my look of confusion when trying to figure out where to go, and helped me. But wait, not only did they help me without me even asking, but they literally took the time out of their day to help me buy a train ticket or walk me in the right direction!

In no other country has someone came up to me and said, “You look lost, let me help you.” I also asked for help with directions or train routes a couple times, and what impressed me was that each person didn’t speak English, however instead of just saying “Sorry” and turning away, they took out their phones and translated Japanese to English to give me the directions or information.

2. Everyone is Classy, Respectful, and Nice

Not going to lie, I absolutely loved bowing to people and getting bowed at in Japan. I also loved how anytime I walked into a store or restaurant, every person working there would welcome me and then bid farewell.

I also loved and was extremely impressed by how classy everyone acted and dressed! The majority of the men wore suits or business attire, and the women wore either pants or calf-length skirts and dresses. No one looked sloppy or disheveled, and I didn’t see one person wearing flip-flops, tank tops, or short shorts.

Japan is of course a bit crowded in most places, but everyone is orderly and considerate of others when crossing the street, purchasing rail tickets, and getting on and off of transportation. People say “excuse me” and “sorry”, and no one ever pushes or shoves if they can help it.

3. You Won’t Feel Judged, Outcasted, or Unsafe
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For some reason everyone thought I was going to stick out like a sore thumb in Japan because of my blonde hair and blue eyes. I honestly wasn’t sure what to expect, and as always, my only concerns were feeling judged for traveling alone, or being a “tourist”.

To be honest, I probably was the only blonde haired, blue-eyed person almost everywhere I went, especially since I took the local transportation the entire time. But there was not one single time when I felt like someone was staring at me or judging me; in fact, if anything I felt like I was doing a pretty good job at blending in! What was impressive was that I knew I didn’t blend in, and I knew it was noticeable (the kids gave that away when they stared at me like an Anime character doll), but I was still treated just they same as everyone else.

Japan is also an extremely safe place. Not once was I bothered by anyone, or put in a situation or area where I felt even the slightest bit unsafe. In fact, when I asked a waiter in my hotel lobby bar if I could leave my bags while I went to the restroom he laughed and said, “Of course! This is Japan, everyone is friends here!”

4. It’s Normal for a Woman to be Alone

During my first stroll down the streets of Tokyo in the evening, I noticed quite a few women walking alone, and also, eating alone in the many food-bar type restaurants along the streets. On the trains and subways I also saw a lot of women traveling alone, many seemingly coming from work or school. That means it felt quite normal for me to be alone too!

5. There’s Female-Only Accommodation Options
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This section is getting its own entire blog post because I was so impressed and amused by the female-only transportation and accommodation options they have in Japan, but I’ll give you a brief overview without going on forever about it.

So first of all, I decided to take an overnight bus to Kyoto because it was the cheapest way to get there, and also because it would save me two nights of hotel costs. I’ve taken an overnight bus before, was able to sleep on it, whatever, but when I went to go book my bus ticket for Kyoto, I was not expecting to see the option for the private, pink, “Beaute Delux” seats on a female-only bus! Not only was my pink seat cute and comfy, but it was a part of a row of only three, each separated by an aisle and a curtain for privacy, and the added comfort that no weird creepy men would be on it while I slept.

My next experience with a female-only accommodation was the “cabin” hotel by Centurion(a fancier version of a capsule hotel) that I stayed at in Kyoto. In a nutshell I would describe it as a luxury sorority house, except without the drama or craziness. There are other floors for male-only and mixed cabins, however your key card will only get you to the floor you’re supposed to be on!

6. Their Code of Conduct is on Point

I noticed that in Japan there are rules and regulations, just like anywhere else in the world, except it seemed like theirs were so much more well-organized, enforced, and followed than anywhere I’ve ever seen. For example; there aren’t many trashcans, yet you won’t see a single piece of trash, which I assume is because the rules are that you must take your trash with you instead of disposing of it in public.

Another rule I noticed was that on the subways you aren’t allowed to have your phone ringer on, talk on the phone, or talk in general. It may seem a little strict, but it’s so much nicer to ride on a packed subway or train when everyone is keeping to themselves rather than yapping loudly to their friends or on the phone. It made me feel a lot less overwhelmed and intimidated as a solo female traveler, and also a lot less isolated.

7. It’s Easy, Safe and Affordable to Get Around
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Here I go again about the train system in Japan. But it’s seriously only because I was so impressed with how efficient, cheap, and safe it was. Sure it might take a hot minute to master understanding the different rail lines, but once you do, you’re golden. Everyone uses the rail, and it’s seriously a difference of hundreds of dollars compared to taking a taxi or car.

The rail system is also heavily secured, with guards at each station terminal, and cameras on board. There also wasn’t anyone on board who ever seemed like a threat, in fact most people seemed like they were professionals or students. The only person I saw that slightly creeped me out was a guy in leopard shorts, a non-matching leopard jacket, and a t-shirt of a cartoon character of a girl spreading her legs…but I assumed his aspirations in life were to be an obnoxious pussy cat.

8. They’re Courteous to Tourists

When I say “they” in this topic, I’m mostly referring to the tourism board’s efforts to ensure that tourists are safe, well-informed, and happy. The first thing I noticed when I got off the plane at the Haneda Tokyo airport, was that there were booths offering free Wifi for tourists. There’s actually a lot of these options although most didn’t work very well, but another option that did work well was renting a portable wifi hot-spot from the airport as well.

Also, like most places you visit for the first time, you don’t immediately know where anything is, which is why another effort I noticed was that outside of every train or bus stop, was a map with a red “You Are Here” square in order to help you find your way. And that’s in addition to the many helpful locals and officials who are more than willing to point you in the right direction as well!

9. It’s Perfectly Normal to Eat Alone
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Not only is it normal to eat alone in Japan, but it’s actually quite routine. There are even places that are solely meant for people to order, scarf down their food, then leave and be on with their day or night. There are some that are literally just a curtain booth where you wait in line to order and get your food, and others that are more of a traditional sushi bar looking thing.

I didn’t try the curtain-booth places, but I did eat at the sushi bars a lot, and can say that I felt like it was perfectly normal to be eating alone, even if I was the only non-local. I actually enjoyed it so much that I dedicated an entire day to riding the train around and testing out the sushi bars in all the areas of Tokyo.

10. People Want to Chat With You

Although English isn’t spoken fluently in Japan, many people, especially the younger ones, know some English and want to improve it. To do that, they talk to native English speakers, AKA probably you if you’re reading this. Aside from that, I found that many of the people I spoke to wanted to know about where I was from, and also to give me tips and advice on what were must-sees in the area. I definitely noticed that the people in Japan were extremely proud of their country, and more than happy to share it with me!

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What It's Like to be a Female CEO in Silicon Valley

What is it like to be a female CEO in Silicon Valley? originally appeared on Quorathe knowledge sharing network where compelling questions are answered by people with unique insights.

Answer by Sarah Nahm, CEO at Lever, passionate advocate for Diversity in Tech, on Quora.

Overall, a positive experience. I’ve been fortunate to not have any specific serious issues, and I’ve been extremely lucky in the caliber of people and teams I have around me. I do hear unfortunate stories from others — they exist — but my personal one has been one of growth and challenges.

My experience as co-founder and CEO at Lever (we’re a B2B SaaS company building collaborative recruiting software) has very much evolved in distinct stages as we’ve grown as a company — in other words, being a female CEO feels different at Seed vs Series A vs Series B.

Seed stage – it all comes down to the people

Back when we were a small company, less than 10 people, I was the only woman at Lever for 1.5 years and benefitted quite a lot from the intimacy of the team. I was lucky to be on a team where everyone respected each other and had solid communication skills and self-awareness. Gender didn’t feel like a prevailing factor, and my skills as a designer/developer were critical to success. But I’ve heard many horror stories about this stage from others because it literally comes down to the people. I was lucky; some aren’t, and at this early stage, peoples’ personalities and communication styles largely govern how decisions are made and what culture is formed.

Series A – the “Mom” stage

When we grew past 10 or so people, we were just starting to sell our product, onboard new users, hire new teammates. Our work was getting more complex. There was a lot of work to be done that was nobody’s job; and in particular, a lot of organization, communication, and operational work. For a while, I fell into a pattern of running around, handling as much as I possibly could on top of my “normal” workload, cajoling/nagging people to do what I asked, to share the load. Eventually, I noticed other women on the team similarly picking up a lot of the slack and chores. It wasn’t just a CEO thing; it was playing out in the broader team.

Once we noticed it, we changed it. The whole team — men included — was receptive to hearing about the situation and generating ideas to fix it. Around the same time, we started our first D&I committee and started talking more intentionally about our culture.

I must admit — that transition was somewhat hard for me. I had to claw myself back to strategy, recalibrate the value of my time, and more formally delegate. It felt foreign and “authoritarian” to me at first, it’s not my natural leadership style. But probably the big insight I had at this stage was that Lever didn’t need someone to support them; it needed someone to challenge them.

Series B – everyone notices you’re a female CEO

Funnily, I didn’t think much about being female in Silicon Valley until I became a CEO. And I didn’t think about being a female CEO in Silicon Valley until we hit 50 employees. That was about six months ago (Lever is 85 employees today), so I’m still watching this one play out.

I’m noticing that in this phase, the biggest change is that in addition to be ing a strategic leader — on product, fundraising, etc — I’m now becoming a cultural leader. I get many more questions nowadays about “what it’s like” and career advice for women in tech. More invites to be on speaking panels, more invites to women leadership groups. Perhaps most startling, people are joining our company *because they want to work under a female CEO.* Wow.

It seems that there’s more perceived symbolism than I have encountered so far. And it’s making me make a lot more choices of whether or not I’m “gendering” some of my actions. When we hit a rough patch, do I respond with “objective reality” or “nurturing encouragement”? Do I support us prioritizing the hiring of more women into sr/management roles, even if it means delaying the search? Should we reduce outright competition among/within teams because that’s could be perceived as un-inclusive?

Though I’m just speculating here, I’m probably spending more time thinking about how my actions are perceived/read by others more than a male counterpart would.

Fundraising – deserves its own section

The sharpest self-awareness I have as a female CEO comes when fundraising. That’s generally when I notice that I literally am the only woman in the room. I should note that I’ve never had any bad experiences with any specific VCs; it’s just the patterns and prevalences of the system overall.

In general, raising money does truly feel like I have to act differently from who I am in order to succeed. You need to be more confident, more aggressive, more assertive — traditionally “male” attributes — all in order to “pattern match” to previous successes to decrease the risk of the investment. Well, as a female CEO, you’re not going to pattern match to the majority of past successes. Especially if you’re building a company that’s not geared specifically towards female users.

Fundraising is so important to Lever, to our employees, to everything we’ve invested so far, that *I* don’t take risks either. I bring my tall, white, male, technical, ex-Google co-founder, Nate, to fundraise with me — just in case people have that unconscious need for the security of the familiar. Nate is amazing, talented, and incredibly supportive of me; we joke about the absurdity of it all while driving up and down Hwy 280 together. I’m appreciative of him and every other person at Lever for having my back.

This question originally appeared on Quora. – the knowledge sharing network where compelling questions are answered by people with unique insights. You can follow Quora on Twitter, Facebook, and Google+. More questions:​

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These Cartoons Sum Up The World's Reaction To Brexit

As news of the EU referendum results traveled around the world, people everywhere reacted with both joy and despair. 

The United Kingdom will exit the European Union after 43 years, as a majority of British voters chose to “leave” rather than “remain” in the bloc. The reactions from celebrities and nations alike were mixed.

British Prime Minister David Cameron resigned in the wake of the news, while presumptive U.S. Republican presidential nominee Donald Trump’s Brexit comments invited mockery and ire in Scotland. 

Check out the cartoons below to see more of the internet being the internet. 

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10 Experts Weigh In On Caribbean Businesses Love-Hate Relationship with Social Media Marketing

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Running a successful business is not without its fair share of challenges.

Staffing, competition in the market and economic uncertainties, are only a few of the trials the average business owner will encounter.

Added to that is the seemingly ever changing world of Digital Marketing, specifically the emergence of Social Media, which at its onset, promised businesses the opportunity to reach not only new markets and new customers at a lower cost but the ability to increase their visibility like never before.

And while all of this is still possible, several Caribbean businesses seem to have missed the bus and are falling behind in the adoption of these and many of the new marketing strategies, that have already become second nature to many successful businesses around the world.

I spoke to 10 of the region’s top Digital Marketing Professionals and asked each of them the same question, “When it comes to the adoption of Digital Marketing, specifically Social Media Marketing, what would you say is one of the biggest issues facing Caribbean businesses today?”

These are their responses.

The vast majority of Caribbean businesses do not see how social media can contribute to the bottom line i.e. profits. There is a genuine feeling that social media cannot be as effective in the Caribbean as in other parts of the world. We tend to view it as an unnecessary expense, rather than, when deployed properly, a highly productive investment This is of course very short-sighted, but nevertheless, prevalent. –
Michael Adams, Business Coach & Mentor
The Solution Consulting

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There is a lack of education about the possibilities of social media and because of this lack of knowledge, many business owners have unrealistic expectations about what they can accomplish and how they can make best use of this tool. Many businesses are simply ill informed about the many possibilities that Social Media Marketing can provide – Brenn Mohammed, Co-FounderUSHARE

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It’s quite clear that in the Caribbean we are not as far ahead as other global markets in terms of digital media adoption. So when we’re searching for solutions and trying to develop trends that are outside of our scope of understanding, execution, and market adoption, it can be frustrating trying to identify what’s best for our businesses.

When you factor in the current economic climate, businesses would be skeptical about investing in a marketing solution that they don’t really grasp and are doubtful about any return on investment; they’ll therefore gravitate to what they know, traditional media. Gisselle Ramsaran, Manager Marketing, Events & TrainingCaribbean Ideas Ltd.

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I think one of the biggest challenges is that they are just not consistent. You can’t just run an online ad and expect results. You have to show up every day for eternity or until the internet falls down. It’s that simple. Hilary De Freitas, Online Digital Marketing Consultant Hilary-The Marketing Mom

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One of the main issues facing Caribbean businesses is that they do not respect Social Media enough to invest the time to fully understand it, or at least hire someone experienced in the field. Too many businesses simply come online to sell, sell, sell. They are not concerned with building a community.

On Facebook, for example, some of the best performing pages are the interest pages that do not sell anything but provide content that their fans want to see. Caribbean businesses can take a page from their books. – Kimron Corion, Facebook Ads StrategistSocialEyez Media.

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For many Caribbean businesses marketing on the whole is still seen as a luxury instead of a necessity. Social Media specifically is not viewed as an essential service requiring a specialized skill set. Therefore, businesses tend to either try to do it themselves (because they have a personal page and assume it’s the same thing) or they hire someone straight out of high school, with no track record or credible expertise to manage their brand.

I often wonder, if you wouldn’t hire someone straight out of school to manage your financial portfolio, why would you hire such a person to manage your brand? Social Media and Digital Marketing are changing, seemingly at light speed and not hiring the right person or having the right skill set on board can do your brand more harm than good- Brent Coutain, Digital Marketing Director Eventuality Limited

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Many Caribbean businesses seem to not recognize the importance of developing a strategy that is closely aligned to their business goals; whether to increase awareness improve customer service or ultimately sell more products/services.

Without this, the content is often random and ineffective. Along these lines is the notion that social media is free and easy and thus no need to invest in staff or an outside consultant/agency. Some also rely too heavily on social media networks sometimes abandoning more effective channels, like email marketing or the creation of their own websites, forgetting that they do not own the social media networks on which the rules are constantly changing. Ursula Petula Barzey, Digital Marketing Consultant Moxee Marketing

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While Caribbean businesses are finally making the shift to digital marketing, there’s still a significant lack of strategy guiding that shift. For far too many businesses Digital Marketing equals Facebook.

There’s little evaluation of best-fit solutions that further the goals of the business. Web sites are simply calling cards that do nothing to build a relationship with the customer.

Facebook Pages are active but exist in a vacuum. Display ads are wasted on viewers who don’t match the business core audience. Businesses need to invest in the right partnerships with digital strategists who can understand what their short and long term goals are, and who will help tailor solutions which make use of the most effective channels to deliver results. Nicole Philip Greene, Head of Digital MarketingValdez & Torry International Limited

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“The biggest issue facing Caribbean Businesses is a limited understanding of the potential of various Social Media Platforms, and Digital Marketing Tactics in general. The vast majority of business owners, still hold traditional media in high regard, and see digital media as supplementary.

Decision Makers are not willing to explore “new” platforms due to a perceived risk. That is partly because of a lack of readily available, accurate Caribbean-specific statistics such as usage rates by platform. Still, industry practitioners must educate clients on the benefits of each platform, conceptualize truly integrated campaigns, and build in tracking mechanisms so they can provide metric driven campaign reports. The responsibility is ours to demonstrate to top line executives the value of investing in Digital Initiatives. Kyra Barker, Marketing Consultant

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One of the issues that affect us as Caribbean people has also affected the speed by which we’ve moved into the adoption of Social media marketing and that issue is an inherent lack of trust. Small businesses are slow to trust the technology and unfortunately many also lack trust in the “messengers” and this attitude stunts business growth in many ways.

It reminds me of signs in many small shops that read: “In God we Trust, All others pay Cash” They want to see the money in social media first. Tony Puckerin, President Model Mastermind Group

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So what are your thoughts on the issue? I would love to hear from you, so why not leave a comment below!

Pictured from Top to Bottom
Kyra Barker, Kimron Corion, Hilary De Freitas, Brent Coutain, Ursula Petula Barzey, Gisselle Ramsaran, Brenn Mohammed, Nicole Phillip Greene, Tony Puckerin, Michael Adams

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When Silence Isn't What We Need

Lately, I’d been thinking about going on a silent retreat, though I’d never been on one. Hell, I wasn’t even one people would call quiet. My brothers used to say when I was a toddler that I started talking before I even opened my eyes. So the idea of being silent, even for just a few days, was an odd choice for me.

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But the truth was: I was tired of talking. Tired of responding to people asking how I was doing post-split with my husband, who I’d been with for 17 years. Tired of my eyes welling up every time I tried to say I was doing fine, and not believing it at all.

So I liked the idea of being silent, of not having to explain who I was or what my story was. I found a retreat center in Southern California that seemed to fit the bill. The yoga and stillness retreat I signed up for wasn’t 100% silent, but the owner of the center was more than happy to comply with my wish for total silence.

But when I arrived at the center, an hour away from San Diego, I found that I was the only person there for the retreat (one-on-one yoga sessions! hooray!). No one else was doing the silent thing, so that was pretty awkward. But I was determined to stick it out.

Then the damn international travelers started talking at dinner. For me, anyone from another country is like a drug. Particularly French people (I am fluent). I am physically unable to refrain from talking to them, from asking them where they’re from, from talking about their culture. So guess what the Universe sent me? A gorgeous 20-year-old Dutch Frenchman.

The Universe has a funny sense of humor. And yet She knows exactly what we need.

My will to stay silent cracked. Two hours later, I gave in completely.

And it ended up being the right decision for me.

Sometimes We Don’t Know What’s Best for Us
I don’t know about you, but I tend to think I know what’s best for me. This will come as no surprise to you, but often I am wrong. This was a good example of my being wrong. I thought what I needed was silence, but as the retreat unfolded, I found out that what I actually needed was community.

Most of us go within ourselves when we’re dealing with grief. We don’t want to spread it like some contagious, infectious disease. Truly we believe that no one else has the capacity to heal us. We must heal ourselves.

And that’s true. But sometimes what we need is to be wrapped in the safe cocoon of a community, of a village. I healed immensely over those two days at the retreat. Yes, I had alone time where I meditated and journaled like crazy. But what helped me even more than that was the time I spent in the company of others.

I spent the retreat talking, but rather than talking about myself and what had led me to the retreat in the first place, I asked questions. I found out that the Abercrombie-looking Frenchman had hitchhiked from Florida to California. That the man from Turkey had lived in Hong Kong, written a spiritual book, and had no idea where the winds would take him next. The woman from the Canary Islands was in the US to practice her English so she could get a job with the Spanish government. She and I shared a love of the Italian language and culture.

Being surrounded by people so unlike me — people without roots, who truly lived the wanderlust way of life — made me realize that my current situation, one fraught with pain, was only part of my journey, and that my journey would take me anywhere I wanted to go. It made me see that the proverbial light at the end of the tunnel was there, and it excited me to find out where my own path would lead me.

There’s a time for silence. I don’t doubt that one day, when it’s right for me, I’ll find that silent retreat I was seeking. But being open to letting the Universe tell us what we need in the moment — even if it’s being surrounded by others — is the true path to healing.

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