Touring Notes From A Middle Eastern Band

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Mashrou’ Leila. Photo by Leva Saudargaite

As we make our way through the United States on this tour for Ibn El Leil, which translates to “Son of the Night,” our fourth album, we wanted to share some of our more personal experiences. The North American tour began with a sold out concert at the Music Hall of Williamsburg at the end of May, and we’ve played in major cities like Chicago, Boston, and Washington, D.C. since.

Now we’re on the West Coast for a few concerts and then Mashrou’ Leila is headed back to New York City, to be followed by Canada. We try to take it all in — each city has its own vibe, flavor, and energy, and our experiences have been as varied.

Tour Notes — Ibrahim Badr, bass guitarist:

Going through customs at JFK airport is always a pain. The line is always too long, too crowded, and things are a little chaotic. This time was particularly bad.

I finally got to the custom officer’s desk and handed him my passport. He swiped it into his machine and started looking up my background information.

He spotted a man in the queue behind me talking on his cell phone, despite the very large sign that said that it was not allowed. The customs officer shouted at him, asking him to put down his phone. The man didn’t notice. The officer then shouted again — the man stared back with a puzzled look. He clearly did not speak English.

The officer looked at me and said, “When Donald Trump becomes president all these problems will go away,” and pointed to the huge line of people. Not sure how to reply, I assumed he was joking and replied with a short laugh.

The officer spoke again: “You’re laughing, but it’s the truth. What, you think I am going to vote for Hillary?” He handed me back my passport and finished, “Oh, and you’re good to go.” I politely said thank you and quickly walked away. I know from experience it is always better to keep conversations with U.S. customs as short as possible.

While waiting for my suitcase at the baggage carousel, I couldn’t help but think through what just happened. I naively imagined Trump supporters to be crazy racists. This man seemed normal, but then again, what was he hoping Trump would do? Come and manage the airport personally? Or stop all the tourists from coming to New York?

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Photo courtesy of Mashrou’ Leila

Tour Notes — Firas Abou Fakher, guitarist and keyboardist:

It’s usually around 1 a.m. after a show that we hear the first silence of the day. Cases have been re-filled with instruments and harsh house lights hammer the hall with a bright white, sanitizing all the powerful energy of the roaring crowd a few hours ago.

But it’s mainly that our ears stop ringing around 1 a.m. And on this night, we’re in Williamsburg, Brooklyn, our first stop on a month-long tour. Interviews and soundcheck and jet lag mean that the day has been especially long. Our tour manager speaks from a corner, lobby call times, and planes, and trains, and from the red leather couch in the upstairs hall I see some posters hanging on the wall: LCD Soundsystem, James Blake, Metronomy, Arctic Monkeys, Chairlift, The National, Bon Iver, Sanitgold, and more, more, more.

On the left, on a small board, a piece of paper reads “Mashrou’ Leila — Live at the Music Hall of Williamsburg” and with diagonal red letters “Sold Out.” Not a bad place to start.

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Photo courtesy of Mashrou’ Leila

Tour Notes — Carl Gerges, drummer:

When you approach the intersection of Lawrence and Broadway in Chicago, a large glittering neon sign with “Green Mill Cocktail Lounge” illuminates the street in a green glow. A quarter-century ago, the Mill was a notorious shooting gallery where drug addicts collapsed in the booths and various forms of vice unfolded in the dilapidated, shoe-box-shaped room.

We played our show in New York and just arrived to Chicago. It has only been one show out of fifteen, but I’m in a very strange state — a mixture of jetlag and fatigue. I cross the green, illuminated intersection and get in the Mill.

The front of the Mill features a bar lining the left side of the room, curving around the corner, and capped off by a retro jukebox. Near the curve of the bar is the booth once preferred by Al Capone. (With a view of the main and side exits, it allowed him to keep a watchful eye on both doors.) There are several green velvet-upholstered booths around the bar area and more seating near the stage, but the space is intimate and fills up quickly. When that happens, live jazz music floods the vintage smelling air, and the dance-floor gets filled with strangely dressed people. This place seems to be frozen in the 1940s. I try to dance, but I’m too tired, everything seems blurry and glittery, I hold on tight to my drink, scramble for a seat and fall asleep while Ibrahim passes out on the floor…

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Photo courtesy of Mashrou’ Leila

Mashrou’ Leila will be touring in the Untied States with their album Ibn El Leil through June 25. San Diego/ June 20, New York City/ June 24 & 25. For more information visit their website.

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The Least Congress Can Do on Criminal Justice Reform

Five and a half years ago, I wrote an op-ed in this space in which I urged Congress to apply retroactively the recently passed Fair Sentencing Act of 2010 (FSA). The FSA reduced the indefensible disparity between crack and powder cocaine sentences from 100:1 to 18:1. Every member of the U.S. Senate, including Senator Jeff Sessions (R-AL), supported the FSA because they recognized that there was simply no scientific or public safety rationale for the disparity and yet ample evidence of its racially discriminatory effect. Yet five and a half years later, Congress still has not approved FSA retroactivity.

There are approximately 4,900 individuals still serving the crack cocaine sentences Congress repudiated when it passed the FSA. They are the people whose cases we used to illustrate why the law needed to change, yet they did not benefit.
After the FSA passed, the U.S. Sentencing Commission fixed all of the non-mandatory minimum crack sentences by lowering its guidelines consistent with the new law. But the Commission only has authority to changes its guidelines, not mandatory minimum punishments set by Congress and found in statutes.

Today, legislation to make the FSA retroactive is included in a broader sentencing reform bill, which was introduced by Senator Chuck Grassley (R-IA) and is pending in the Senate. FAMM supports bold sentencing reform, including elimination of all mandatory minimums. Accordingly, we have strongly endorsed various sweeping reform proposals introduced in this and previous Congresses by Senate leaders Dick Durbin (D-IL), Mike Lee (R-UT), Patrick Leahy (D-VT), and Rand Paul (R-KY), and House champions Representatives Jim Sensenbrenner (R-WI) and Bobby Scott (D-VA). While Congress has struggled to act, despite historically high levels of public support for repealing mandatory minimum sentences for drug crimes, the U.S. Sentencing Commission, at FAMM’s urging and with FAMM’s support, has done all it can to reduce drug sentences and make those reductions retroactive for tens of thousands of federal prisoners. Notably, those who received retroactive relief from the Commission have reoffended at a lower rate than those who served their full sentences.

We recognize that bipartisan consensus and compromise are essential to passing criminal justice reform through the Congress. Because of the hard work of key senators and outside advocates from across the ideological spectrum, we believe that Senator Grassley’s bill would receive more than the 60 votes necessary to invoke cloture and would probably receive closer to 70 votes on final passage. But in an election year, especially a presidential election year, consensus is not enough. The bar is much higher. Unanimity, not broad consensus, is required. Without unanimity, any reform bills will require floor time and will be subject to hostile amendments that could significantly weaken them.

Unanimity is lacking today because of a number of factors. A couple of vocal but mistaken members of Congress insist that any drug sentencing reform will endanger the public, an election-year fearmongering tactic that has no basis in fact. There is also strong disagreement about whether to include minimum criminal intent requirements (“mens rea”) in any final reform bill. House Judiciary Chairman Bob Goodlatte (R-VA) and Senator Orrin Hatch (R-UT) support broad mens rea protection; the White House and most Democrats strongly oppose it. The congressional calendar presents an equally daunting challenge. We are in June of an election year. The Senate only plans to be in session for roughly 40 days between now and the November election.

None of these challenges should stop us from seeking the boldest, most meaningful reforms we believe are needed. But we should be mindful that presidential election years are often the time when Congress succumbs to the temptation to make criminal sentences worse, not better.

For 4,900 people serving sentences Congress itself deemed unfair, members of the Senate and House need not wait a day longer. If prospects for passing a larger package of criminal justice reforms do not dramatically improve in the coming days, Congress should at least pass narrow legislation making the FSA retroactive. Those serving discredited, excessive sentences for crack offenses should not be forced to wait any longer for justice. The Sentencing Commission’s evidence suggests that giving retroactive relief to those serving excessive crack sentences does not harm public safety. To the contrary, making the FSA retroactive would save lives, money, and right a terrible wrong. That is a legacy both parties can be proud to share with their voters this Fall.

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Places to Heal

This Father’s Day weekend, President Obama and his family plan to visit Yosemite National Park to get an early start on celebrating the 100th birthday of the National Park Service, which officially happens in August. I don’t know exactly what the president will say, or which trail he and his family will hike when they visit the park, along with thousands of other Americans, but I hope they find some solace in the extraordinary beauty that is Yosemite. The past few years have been tough ones for victims of hatred and violence, and it’s been a heart-breaking week for our friends and loved ones in the LGBTQ community in Orlando and everywhere.

Violence and divisiveness have long marked our history like a recurring fever, yet as a nation we have survived. Ultimately, our republic has done more than survive: It has emerged wiser, stronger, and fairer. By hard-won degrees, we have edged nearer to fully realizing the idealistic principles on which our democracy was founded. For all our current problems, we live in a country that is indisputably more just and equitable today than it was 50, 100, or 150 years ago.

At the same time, though, no one could argue that America is as just and equitable as it should be. The question we face every day is how can we come closer to bridging that gap? But the president’s trip to Yosemite puts me in mind of a different question: Where can we come closer to bridging that gap? Part of the answer, I think, is where President Obama and his family will spend this weekend — in our national parks, the crown jewels of our public lands.

“Nature may heal and give strength to body and soul alike,” wrote John Muir just over 100 years ago in The Yosemite. That was his gospel. Today, we put it more prosaically: Spending time outside lowers stress, strengthens health, improves academic performance, and builds community ties. But the basic message is the same. Our national parks and public lands are not a luxury — they are vital to our well-being. And the days they can help us most are our darkest ones. To experience their healing power is to rediscover our shared humanity.

From the day it was founded, the Sierra Club has worked to protect these precious resources from the inhuman forces that threaten them. Over time, though we’ve gained the wisdom to know that simply protecting them is not enough. Now, more than ever, we need to work just as hard at ensuring that the benefits of these public lands can be shared by all Americans.

President Obama and his family clearly love the outdoors. Even more important, though, is that no other president — not even Theodore Roosevelt — has shown a deeper understanding of the real value of our national parks and monuments to all Americans. Certainly, no other president has done so much to make them more inclusive. Simply by choosing to bring his beautiful family to places like the Grand Canyon and Yosemite for summer vacations, the president has made a difference. His national monument declarations also reflect this sensibility, but my favorite example is his administration’s “Every Kid in a Park” initiative. It set the goal of providing every single fourth grader across the country the chance to visit America’s great outdoors free of charge.

Every kid. All Americans. That’s who our public lands belong to, and that’s who we’re protecting them for.

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Has Isabella Rossellini's Style Always Been This Badass?

Isabella Rossellini was destined to be a star. Not only was she born into a Hollywood dynasty (her mother was Swedish actress Ingrid Bergman and her father was the Italian director Roberto Rossellini), but she basically grew up on film sets, surrounded by glamorous people. Though Rossellini didn’t begin her lucrative modeling career until she was 28 (which is unheard of in this day and age), she still went on to become one of the most recognizable A-listers of all time.

In celebration of Isabella Rossellini’s 64th birthday on June 18, we are talking a look back at some of her best style moments to date. Whether she’s in a simple T-shirt or a long black dress, she always looks picture perfect.

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Innovation in Education: Giving Power to the Children

Education is a basic social right and arguably the foundation of modern society. It is, therefore, a domain where having outstanding results is incredibly important. While many still face the immediate challenge of having access to education–and this needs to be overcome–there is nevertheless a need to innovate in education and teaching in order to ensure the success of every student and adapt learning to the new technological and entrepreneurial era.

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The Limits of a Classical Education System
France is an example of a country where classical pedagogical methods are no longer working. While the country has successfully provided universal education to all of its citizens through to the university level, it has not been successful in creating a system that ensures the intellectual success of every person. Between 2003 and 2012, the percentage of students suffering from difficulties increased from 16.6% to 22.4%.

While the system aims for equality and intellectual rigor, the country, according to many, has failed in its goal due to the rigid and strict pedagogical system that prevents individual students from learning the way that suits them best. The French education system is thus the subject of much criticism and debate due to its inability to integrate pedagogical methods that are more inclusive and encourage the social and academic development of every individual.

While the system aims for equality and intellectual rigor, the country, according to many, has failed in its goal due to the rigid and strict pedagogical system that prevents individual students from learning the way that suits them best. The French education system is thus the subject of much criticism and debate due to its inability to integrate pedagogical methods that are more inclusive and encourage the social and academic development of every individual.

While many critique the French system’s inability to provide the solidarity, support, and teacher access necessary for all students to prosper, the adoption of new and developing pedagogical methods could serve as a solution.

Solidarity and Personal Responsibility: Each to Their Own
Abhijit Banerjee and Esther Duflo, in their critically acclaimed book Poor Economics explain how successful education programs are reliant on allowing each individual to showcase their talents and have the opportunity and encouragement to master the basics. While the authors are focused on improving education in the developing world, the education system in France, which punishes failure and creates distances between the best performing and the worst, is victim to many of the same problems that Banerjee and Duflo identify. Those who begin to fail rarely have the opportunity to recover.

There are, however, many countries, schools, and individuals that are taking steps to innovate in education by stripping away classical constraints and finding new ways to engage children and teenagers so that they can learn to the best of their ability. In the film Demain, the Kirkkojarvi Comprehensive School in Finland is highlighted for its philosophy of teaching children “how to learn” and “prepare them for life.” “If one method doesn’t work for a student, that means that this method is not fit for him,” explain the makers of Demain.

There are also advocates for the inclusion of “Neuroeducation” in schools, a field of study that explores the interactions between biological processes in the brain and education with a goal to improve the learning process. Supporters of this type of pedagogy believe a better understanding of the cognitive functioning of the brain will allow teachers to improve how they teach and cater it to each student. Eric Gaspar a teacher of mathematics in France, runs the program Neuro-sup. The educational seminar informs teachers about the basics of neuroeducation in order to improve their understanding of how students learn. According to Gaspar, this helps put an end to the fatalism that many students experience when they find themselves unable to follow the curriculum.

Education for a Modern World
Furthermore, while improving learning, pedagogical methods, and innovating in educational models can improve general learning, it can also serve to encourage an entrepreneurial spirit. Monika Diehl, in her article From Entrepreneurship to Entrepreneurial Education in Lower Secondary School, explains that entrepreneurial education has become a priority for states that have “put forward a need for the future labor force to have skills and abilities to create work.” She explains that “Entrepreneurial education is about “not serving” pupils with fixed solutions and lectures but to provide the prerequisites for them to take initiatives of their own.” “This means an initiative shift from teachers to pupils, which also means a need for teachers to let go of control.”

If countries are hoping to have a future where young people are innovating for social good, and making leaps in sustainability, it means positively encouraging each student to learn their way while accompanying individual growth.

Louis Slade-Caffarel
Writer @Sparknews

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4 Things I Learned About Childhood Adversity at a High Security Prison

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This April, I was inside a high security prison.

The plan was to talk to the men there about the work cdv.org does and to educate them on the connection between childhood adversities and the potential impact.

While I believe I educated them, they also educated me. Here is what I learned.

1) I could have been any one of these men

The last time I was in a prison I was about 6 years old. I was visiting my father. Statistics show that when you experience Childhood Domestic Violence (CDV), you are 74% more likely to commit a violent crime against another. So why did I not become a statistic? I could have been any one of these men I was speaking with.

Researcher Anne Masten refers to what happens, what promotes resiliency, as an “Ordinary Magic.” The child who grows up to become resilient does so because a caring adult – “THE ONE” – stepped in to help them unlearn LIES, or negative beliefs, that CDV encoded in their developing brain, which can lead to problems in adulthood with relationships, emotions, behaviors, and health.

For these men, “THE ONE” never appeared.

2) “I want you to meet my son”

UNICEF calls CDV the “single best predictor as to whether a person will be a perpetrator or a victim of domestic violence later in life.” I knew this to be true, but a conversation I had at the end of my visit made this clearer for me than ever before.

As the men were leaving, one introduced himself to me and thanked me for coming.

“I want you to know that I grew up in a violent home and later was violent to my wife, but I never connected the dots between the two things until now. I want you to meet my son. He experienced the same thing,” the man said.

Standing next to him was his son, also a resident of the prison.

3) It’s never too late for positive change

Leading researchers agree that adults“…often cannot connect the dots between what they experienced in their childhood homes and the challenges they face today.”

As I spoke in front of these men, I saw the attentiveness in their eyes. I watched as some of them wiped away tears and slowly began to connect the dots for themselves. They want to change and they want to find help. This was clear in the surveys we distributed after the visit.

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One man wrote “Is there something like this on the outside so I can continue this? Because I need to continue this.”

Another said “(this discussion) helped me understand where my shortcomings may have come from and that I can overcome and I am not completely programmed.”

4) What if these men had “THE ONE” in their lives?

After I walked outside the prison walls that night, I continued to ask myself “What if these men had ‘THE ONE” in their lives?

Glen Doepel, a volunteer worker in the prison, summed it up this way. He said “In my 23 years as a volunteer, I have learned more from the men behind bars than I ever expected. Of all my experiences, one of the things these men have taught me is the true importance of family at a young age. Our lives can be radically shaped at a young age, for better or for worse. And facing these types of adversities can lead to many different outcomes, including the possibility of incarceration. That is why it is so important to raise awareness to issues such as Childhood Domestic Violence. In doing so, families can be reconciled, perhaps jail time can be avoided, and ultimately lives can be saved.”

You can be “THE ONE” for someone

If we can help make a positive change in the lives of men in a maximum security prison, we can do the same for anyone that experienced CDV. It’s never too late or too early.

You can be “THE ONE” for someone by taking the CHANGE A LIFE program. It’s free and only takes 30 minutes. Then maybe, as more people step into the lives of those who grow up with domestic violence in their childhood homes, we won’t have to ask “what if?”

Thank you to The Four-Seven for the opportunity and to the men of the Lebanon Correctional Institution.

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Happiness Is This Website That Sends Tiny Goats To People

You know what makes people happy? Animals. You know what makes people REALLY happy? Tiny animals. Luckily, there are sites that exist solely to spread the happy. YouGoatMail.com is one of them.

YouGoatMail.com — as per Twitter — appears to have launched in May 2016. It allows you to send a teensy, plush goat to anyone you choose. SERIOUSLY. That’s what they do.

The goats look like this: 

In case you’re out of your mind and don’t understand why this is ABSOLUTELY INCREDIBLE, the site explains its reason for existing.  

“Everyone knows the greatest Gift Of All Time would be a goat. But caring for a live goat can be challenging, difficult, and time consuming. We found the solution.” 

This makes perfect sense. A goat IS the best gift one could possible receive, but a faux, fuzzy one is much more practical. 

The goats are only $24.99 (+$4.99 for shipping) and each comes with a hand-written note. Oh, and “ENDLESS MEMORIES.” Can’t forget the memories.

Some goat recipients have already expressed love for their new friends on Twitter.

 Now, what are you waiting for? GOAT TO IT.

 

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A Woman Managed To Shirk Jury Duty On The O.J. Simpson Trial By Lying About An 'SNL' Sketch

In the mid ‘90s, the O.J. Simpson murder trial dominated the news and our cultural consciousness. The obsession for all things O.J. has returned in recent months, thanks to FX’s “American Crime Story: The People v. O.J. Simpson” and ESPN’s epic five-part documentary “O.J.: Made in America.” There’s so much to say about Simpson that it’s only in Part 4 of the 464-minute doc that we finally get to the trial of the century.

The trial became an all out media circus that captivated the country from the moment the former NFL player was arrested on June 17, 1994 to his acquittal on Oct. 3, 1995. And when millions weren’t tuning in to CNN or Court TV for up-to-the-minute coverage of the trial, there’s a good chance audiences were laughing at its many preposterous moments on late night. Despite the fact that this case was about two brutal murders, the crazy court proceedings made the trial an easy target for jokes. 

“Made in America” features a short clip from the cold open sketch that kicked off Season 21 of “Saturday Night Live” on Sept. 30, 1995  — that’s just three days before the jury handed down their verdict. The sketch — an extreme parody of Simpson’s lawyer Johnnie Cochran’s obvious efforts to downplay evidence and manipulate the predominantly black jury through the use of brightly-patterned “Afro-centric” ties — is likely how many remember O.J. coverage on “SNL.”

But “SNL” wasn’t just a funhouse mirror that amplified the already absurdist minutiae of the case — the show had its own strange effect on the trial, as well. In fact, a potential juror was dismissed during the jury selection process after she complained of “undue attention,” blaming the NBC show for a sketch that doesn’t actually appear to have existed.

This juror — Juror No. 32 — was the very first prospective juror questioned on Sept. 26, 1994. As fate would have it, 32 was also the number Simpson wore during his turn in the NFL. According to The Los Angeles Times, this coincidence did not go unnoticed by Judge Lance Ito, who remarked, “I don’t know if this is an omen.”

When Juror No. 32 — a 31-year-old divorced white woman from Pasadena — was dismissed, it was because she complained to Ito that “there is undue attention being drawn to me because of my juror number.”

According to The New York Times, the woman also cited a recent skit on “SNL” in which she said an actor portraying Juror No. 32 winked at Judge Ito. Strangely, when The Los Angeles Times reported the same story, they wrote that she complained of a skit in which an “Ito character winks at Juror No. 32.”  

The Huffington Post attempted to track down the “SNL” sketch that allowed this juror to be dismissed from duty. After exhaustive research, we’ve concluded that it simply doesn’t exist and never did.  All of the sketches involving the Simpson trial that aired in the time period between when Juror No. 32 was called for questioning and when she was dismissed are currently streamable online, and even the juror described doesn’t appear in any of them.

NBC did not respond to a request for comment, but former “SNL” writer Bob Odenkirk (yes, of “Breaking Bad” fame) kindly assisted HuffPost in our search. He connected us with Robert Smigel — a former longtime “SNL” writer and the man behind Triumph, the Insult Comic Dog — who confirmed HuffPost’s suspicions. Smigel said via email that he had “no memory” of the sketch described by the juror. “I know I wrote, like, three O.J. sketches that year, but none were that,” he said.

And you should have faith in Smigel’s account since there are, in fact, only three O.J. sketches that aired during the pre-trial period in 1994 — and only one of them aired between Sept. 26 and Oct. 17. (There was also a “Weekend Update” segment, which featured Mike Myers as Judge Ito, but it aired well after the juror had been dismissed).

Even if Juror No. 32 never complained, it’s unlikely that an educated, divorced white woman would have survived the voir dire process to fulfill her civic duty and serve on the jury. The fact that a potential juror could fabricate an entire “SNL” sketch to get out of jury duty in the most high-profile murder case at the time — and that no one checked that it actually existed — is a testament to the s**t show that was unfolding. It’s the same carelessness that almost forced Judge Ito to recuse himself nearly eight months into the trial, when it was revealed that Ito’s wife, Capt. Margaret York, had been detective Mark Fuhrman’s superior officer in the past. 

¯_(ツ)_/¯

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Everyone Should Hear My Innermost Thoughts

I pulled open the desk drawers in my office one by one. “Where are they?” I asked.

My wife, hearing my distressed cries from the hallway, entered. “Where are what?”

I ignored her. “They were right here next to my phone. What did I do with them?”

“Do with what?” she asked, growing impatient. “And who are ‘them?'”

“Did the kids take them? How many times have I told them to put things back? Particularly these.”

“Stop it!” my wife said. “What are you looking for? And why are you ignoring me?”

“I’m searching for my car keys,” I said. “And I’m ignoring you based on advice I received from the Quarterly Journal of Experimental Psychology.”

“I can help you search,” she said. “But I don’t think I can help you with your psychological issues, whatever they are.”

Handing her my phone, I asked that she read the article I had stumbled across through my Twitter feed. Citing a 2011 study from the quarterly journal, the updated article concluded that “self-directed speech,” aka “talking to oneself,” aka “kids, stay away from that creepy guy ranting to nobody,” actually allows a human to locate objects and solve problems faster.

If this theory is correct, I should be the world’s foremost problem solver and lost item finder, for I have been a self-talker long past the years when I arranged competing armies of toy soldiers in my bedroom and loudly implored them to “fight for your honor.” Of course, today’s self-talking, toy soldier playing children probably say, “If you’re wounded in battle, good luck dealing with the VA,” but that’s another story.

Before hands-free cellphone technology appeared in cars, one could glance over and see me at stoplights, vocally working on jokes for an upcoming stand-up comedy performance. On the golf course I carry on a loud, never ending inner conversation, mostly querying myself as to why I chose the 6-iron, why I didn’t realize the putt broke left instead of right, and why hadn’t I acted on last week’s declaration to give up this ridiculous game, a vow most of the other course patrons heard after I carded a sextuple bogey.

I come from a long line of self-talkers. My mother admits to the habit and my grandmother, after losing her husband, used to say she talked to herself because, “otherwise I don’t know what I sound like.”

My wife often catches me deep in self-talk mode. She demands to know who I’m speaking with, and the general topic.

How nice that I now can deflect her inquiries by simply telling her that I’m improving my brain’s functions, and to please not interrupt me the next time.

“Try it honey,” I implored her. “Maybe it will make you feel smarter.”

“So you’re saying I’m stupid?”

“Not at all,” I replied, quickly realizing that, at this particular moment, I wished I was the only person in the room.

“Please stop,” she said. “Every time I hear you, I always think you’re talking about me. And not in a good way.”

To appease her, I Googled “How to stop talking to yourself.” Solutions ranged from keeping Post-It notes with me so I could write down my thoughts as opposed to saying them out loud or, better yet, sending those same thoughts to myself via emails. I immediately scrapped the email idea; my already cluttered inbox does not need messages containing the subject line “Where are my #$%!@ keys?!!!”

But, in an effort to keep peace with everybody in my family, my inner self included, I’m trying the Post-It note idea. But already I’m having misgivings for I fear I will eventually be barred from my local golf course.

Management doesn’t take kindly to a golfer who angrily throws Post-It notes into the lake that just claimed his golf ball.

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10 Tips for Creating Your Ecommerce Business

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According to Referral-Candy, a Singapore company that automates marketing programs for online retailers, as of 2013, there were 102,728 eCommerce retailers based in the U.S. that generate at least $12,000 per year.

One of the most notable differences between an online shop and a brick-and-mortar is the ability for an eCommerce shop to scale rapidly. Rocket Internet, a German internet company, brought together five companies to create the eCommerce site Global Fashion Group, a website that receives 400 million visitors each month and has 10,000 employees.

If scalability isn’t enough incentive to start an e-commerce shop for your small business, market trends might be convincing. E-commerce sales are rising by almost 20 percent each year.

As of February 2015, U.S. e-commerce sales were over $300 billion. Nearly 200 million people shop online in the United States alone. Small business owners can use these 10 tips to create an e-commerce business blueprint.

1. Not Testing Before You Invest: Before forking over the money to create a functioning eCommerce website, it’s a good idea to test the demand for your products or services. One way you can do that is by creating a blog for your company or product and test the market and demand. You can solicit feedback from readers and even give the product to readers and ask them to send in testimonials.

2. Not Doing the Research: It is important to research the competition before investing in your own similar product. If your products or services are too general, you may not be able to compete with established competitors. Online, the more specific you can get the better. Find your niche!

3. Choosing the Wrong Platform: When it comes to choosing an eCommerce platform, the three most important things are: the web hosting agreement, shopping cart software, and a credit card processor. Choosing the wrong platform can result in slow page loads, excessive downtime, security breaches and lost data.

4. Being Lazy About Product Descriptions: It’s the creative aspects that can help set your small business apart from the many online retailers buyers have to choose from. Investing in great product photos and engaging product descriptions can help customers see the differences in your products compared to those already on the market.

5. Underestimating the Power of SEO:
A good SEO strategy can be responsible for the majority of the traffic your website experiences, which translates into increased revenue. To get the most out of your SEO and drive traffic to your website, make sure your content is sharable and linkable. Also, you might want to allow guest posting to increase credibility and improve the customer experience.

6. Making Checkout Difficult: If your checkout process is too confusing or requires too much effort from your customer, you are likely to lose them. In addition to making their path to purchase easier, making sure your website runs efficiently is also important. According to KissMetrics, 40 percent of people will abandon a website if it takes more than three seconds to load.

7. Not Using Social Media: Social Media platforms allows businesses to target more specific audiences while gaining the trust of their current customers. A new business with a large following on social media appears more credible to newer customers. Social media also provides a way for businesses to engage with their customers and personalize their experience with the brand.

8. Lacking an About Page/Contact Info: Another way to earn trust with your customers is by providing an ‘About’ page – or at least an easy to find contact information. Sharing a personal story about your small business, your products, or who you are can greatly impact a visitor’s likelihood of making a purchase.

9. Low-Profit Margins: Businesses new to the eCommerce world often do business at a loss until they achieve profits at economies of scale. However, they often neglect to remember that expenses like inventory, employees, shipping and advertising chip away at their newly acquired profits. Providing discounts in the beginning, may be a fast way to gain customers, but it only pays off if you’re prepared.

10. Forgetting About the Future: Looking past the launch date of your eCommerce website​ is the best thing you can do. It is important to know that your site is not complete once it is created but will require constant maintenance and changes that come with time and changes in the needs of your business, the market, and customers. Planning ahead and choosing a platform that allows you to easily scale as you grow will help clear the path for future success.

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