With the acquisition of ConvertMedia, an outstream video supply side platform, Taboola is moving to become a giant video platform, soon competing with the likes of SnapChat, Facebook and YouTube, says Adam Singolda, CEO of Taboola, in this interview taped in his Manhattan headquarters on Tuesday afternoon.
With the acquisition of ConvertMedia, the company is adding a robust programmatic platform, Singolda adds.
The price of the acquisition was not announced. Citing industry sources, TechCrunch reports the deal was just under $100 million.
In Cannes last month, we interviewed ConvertMedia CEO Yoav Naveh. Please find the segment here.
You can find this post on Beet.TV.
OO.ready(function() { OO.Player.create(‘ooyalaplayer’, ‘w1M2l5NDE6M5CtvXqUCmS1MXOAycvYJt’); });
— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.