Movie Review: 'Bad Moms' — 'Bout Time

Mom’s rule. Finally women talking about men the way men talk about women. Written by two men. The stars of Bad Moms are the writers— Jon Lucas and Scott Moore (Wedding Crashers/ the Hangover). These guys prove comedy, created by a team that keeps total control of a project, works. Moore and Lucas wrote and directed Bad Moms and this total control has made for a winner and near perfect editing/ timing.
Mila Kunis leads the pack of once enslaved women striking out in ways men have and with mouths every bit as raunchy. When Kunis catches her husband whacking off to interactive porn on the internet, she throws him out, keeps the two kids and begins a new life with the moms also suffering from mom fatigue. But Bad Moms is about a bigger picture than Momhood. It is about women in a man’s world breaking out of suffocating roles and stereotypes and rules of what a lady should be and should sound like.
The fast paced plot is filled with unexpected twists with Christina Applegate heading the fascistic, Gestapo like PTA also including Jada Pinkett Smith. But it is Applegate who is so repulsive that she grabs your attention until one of the mom’s pulls a revolt in a supermarket, by throwing parties, by a night on the town, by going to a bar to pick up a man and by their language which is truly grabworthy. Refreshing. Men become objects to these once objectified women and their power surges forth and spews into your laps along with a sound track that is unbeatable. Foreigner, DNCE, Walk the Moon. How did they manage to get such contemporary pop so quickly into the sound track while they are still hits and edit these tracks cleverly into this fast tour de force with dialogue that will leave you wondering what she said or what was that? Or pass me a Kleenex for my tears. Laughter will do that. The audience laughed so loudly that many of the lines were missed and a second viewing of this delicious comedy would be appropriate. Two criticisms: the lighting is too washed out like the golden oldie term Doris Day lighting and the child actor Oona Laurence overacts and ceases to be adorable. Her broad acting blocks the forward movement.
But Kathryn Hahn and, Kristen Bell make up for any lull and heat up the screen. Hahn has never been so good. She is the driver of the sexual experimentation and language and while she usually plays a character actress, here she shines in the spot light of leading f****** lady. She is hot to trot all over town– the PTA, wherever she can find some action and then some. Bell is a great sidekick to the madness the moms create in supermarkets and while driving hubby’s hot red sports car without his permission. ooo la la. To defy hubby is hallowed ground and more importantly to become president of the PTA so that Applegate Is sterilized, debunked, finished. The plot is silly but fun. The relief of frustrated overworked, under-appreciated women is a joy to behold. We need more films about these kinds of women who just might scare a few of the men in the audience, but what the hey, this film gets down in all the right places and a good scare for testosterone is a long time coming. Don’t miss Bad Moms for a real treat. You too may admire its chops. And develop a new set of your own by taking some lessons from how these moms stand up for their rights.
Don’t miss Bad Moms which will wake you up and then some.

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Why One LA Mom Is Embracing 'Hypno-Parenting'

Lisa Machenberg says her teens are well-behaved and self-motivated, thanks to a technique she uses called “hypno-parenting.”

Machenberg is a licensed hypnotherapist in Los Angeles. “My children are able to use logic and reason,” she told ABC News. “They have a form of diligence or perseverance that you don’t see in other children.”

Machenberg’s 17-year-old daughter, Rayna, said her mom’s mind control methods have never been a secret, and they’ve had a positive effect on her own life.

“Being able to push back on stress and think about it deeply and do self-reflecting was a skill that I’m really grateful that my mom taught me,” she told ABC News. “I think it still influences me a lot today and helped me develop into the person I am right now.”

Machenberg’s son, Jake, admits he hasn’t always enjoyed Mom’s mind games.

“It could get a little crazy when she tries to kind of hypnotize us at every single possible situation that she can. It could get a little overbearing ― she gets in your head,” he told Barcroft TV. “But as far as things like getting into college, I think it was an advantage. … I think it’s helped me, you know it’s helped me have control over my own mind.”

Machenberg is now charging $125 for hypno-parenting classes, but some experts are skeptical about whether it’s appropriate for kids.

ABC News Chief Health and Medical Editor Dr. Richard Besser told Good Morning America that while hypnosis can work for shaping behavior, there isn’t enough evidence on whether it’s good for children.

“The evidence on the clinical use is really, really strong. I haven’t seen that kind of evidence for parenting and that bothers me a little bit,” said Besser, whose parents were both clinical hypnotherapists. 

Besser stressed that hypnotism should only be performed by trained professionals and suggested parents stick to other strategies such as praising good behavior, and staying consistent on discipline and expectations. 

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We Compared Obama's Words To Trump's And The Result Will Make You Sad

If someone shows you who they really are, believe them.

Throughout his life, real estate mogul Donald Trump has given us countless opportunities to take to heart that piece of wisdom, originally imparted by Maya Angelou. He has spent the last 40-plus years in the public eye, developing and crafting his image through actions and words. Along the way, he’s embraced roles as a brash businessman, a playboy and an entertainer, all while offering us a clear window into his psyche.

Trump’s exposure has made him both respected and reviled. By now, you probably know his controversial comments about women or Latinos. Some people love him for them. Others despise him. But however you feel about what Trump has said, written or done, there’s no denying that he’s defined his own character ― and it’s something never before seen on the presidential stage.

Decency, devotion and grace have been big themes at the Democratic National Convention this week, and it’s no secret why. Democrats believe these are winning qualities, which exemplify key differences between Trump and Hillary Clinton ― or pretty much any other person who has endeavored to occupy the highest office in the nation. Whatever you think of Trump’s fitness for the Oval Office, he has not exactly gone out of his way to convince the public that he would be a caring and thoughtful president fully devoted to the momentous task of leading the nation.

To get a better sense of what sets Trump apart from other presidents, we only need to take a look at the person he is seeking to replace. The quotes below don’t say much about where President Barack Obama and Trump differ on specific policies. But they do paint contrasting portraits of two men. One evidently an articulate, intellectually curious leader who has given careful consideration to a variety of topics spanning politics and culture. The other … well, we’ll just let his words speak for themselves.

Obama on his daughters and beauty:

In an interview with Time earlier this year, Obama gave his thoughts on unfair beauty standards for women, and how he and his wife Michelle deal with that as parents.

“When I was a kid I didn’t realize … the enormous pressure that young women are placed under in terms of looking a certain way. And being cute in a certain way,” Obama said. “Are you wearing the right clothes? And is your hair done the right way? And that pressure, I think, is historically always been harder on African American women than just about any other women. But it’s part and parcel of a broader way in which we socialize and press women to constantly doubt themselves or define themselves in terms of a certain appearance. And so Michelle and I are always guarding against that. And the fact that they’ve got a tall gorgeous mom who has some curves, and that their father appreciates, I think is helpful.”

Trump on his daughter and beauty:

During a 2006 appearance on “The View,” Trump talked about how hot his daughter is. Then things quickly got weirder.

“I don’t think Ivanka would do that [pose for nude photographs] inside the magazine,” said Trump. “Although she does have a very nice figure. I’ve said that if Ivanka weren’t my daughter, perhaps, I would be dating her. Is that terrible?”

Obama on his wife and being a partner:

Speaking with Parade in 2014, Obama reflected on the difficulties couples can face in successfully balancing work and home life. 

We were talking earlier about the strains on the family with two parents working and young children at home. I want to be absolutely clear: Michelle bore far greater burdens than I did. But I think she’ll also admit that I really love being a dad.

When men don’t have work, when they don’t feel good about being able to support their families, then often they detach themselves. The children then don’t have a male presence in the home. And the mother, no matter how heroic she is, now is on her own, which puts more strain on her.

So, part of the challenge here is to say to young men, ‘Take responsibility for your children.’ But part of it is also, let’s make sure we’ve got an economy in which they feel as if they’re attached to the workplace, and bringing home a paycheck.

Trump on wives and being a partner:

Here’s Trump’s more cynical take from Trump: The Art of the Comeback.

“Often, I will tell friends whose wives are constantly nagging them about this or that that they’re better off leaving and cutting their losses,” he wrote. “I’m not a great believer in always trying to work things out, because it just doesn’t happen that way. For a man to be successful he needs support at home, just like my father had from my mother, not someone who is always griping and bitching. When a man has to endure a woman who is not supportive and complains constantly about his not being home enough or not being attentive enough, he will not be very successful unless he is able to cut the cord.” 

Obama on being black in America:

In 2013, shortly after a jury acquitted George Zimmerman in the killing of 17-year-old Trayvon Martin, Obama delivered candid remarks about the daily racism many black Americans face.

There are very few African American men in this country who haven’t had the experience of being followed when they were shopping in a department store. That includes me. There are very few African American men who haven’t had the experience of walking across the street and hearing the locks click on the doors of cars. That happens to me ― at least before I was a senator. There are very few African Americans who haven’t had the experience of getting on an elevator and a woman clutching her purse nervously and holding her breath until she had a chance to get off. That happens often.

And I don’t want to exaggerate this, but those sets of experiences inform how the African American community interprets what happened one night in Florida.

And it’s inescapable for people to bring those experiences to bear. The African American community is also knowledgeable that there is a history of racial disparities in the application of our criminal laws ― everything from the death penalty to enforcement of our drug laws. And that ends up having an impact in terms of how people interpret the case.

Trump on being black in America:

Someone apparently decided it was necessary to include Trump in a 1989 NBC News special on race. This was his contribution.

“A well-educated black has a tremendous advantage over a well-educated white in terms of the job market,” he said. “I think sometimes a black may think they don’t have an advantage or this and that… I’ve said on one occasion, even about myself, if I were starting off today, I would love to be a well-educated black, because I believe they do have an actual advantage today.’’

Here’s a clip, via Mother Jones:

Obama on the arts:

Speaking in Vietnam earlier this year, the president fielded a question from a popular woman rapper who asked him about the role of arts and culture in a nation’s progress.

The arts are important. Artistic expression is important. It’s what I was just saying to the filmmaker about stories that we tell each other.  Music, poetry, representations of life as it is and how it should be ― those are the things that inspire people. Life is a combination of very practical things, right? You got to eat, you got to work, you got to build roads and make sure that some dam isn’t ruining a community. But it’s also the spirit that we have inside of us, and how is that expressed, and what are our vision and what are our ideals for the future, and how do we want to live together, and how do we treat each other.

And one of the most important things about art is it teaches you to not just think about yourself, but it puts you in the head of other people. So you start realizing somebody else’s pain, or somebody else’s hopes. And you start realizing that we have more in common. So if I read a novel by somebody in Africa, now, suddenly, I understand more about how we are similar.  And if I listen to a Vietnamese rap, and it connects to the things that I’m feeling, now I feel closer to a country on the other side of the world. And that’s how we build understanding. And that’s how we end up being able to work together and plan together and build a better future together.

Read the rest of Obama’s comments here.

Trump on the arts:

It doesn’t seem like Trump has thought quite as much about this topic.

“I punched my music teacher because I didn’t think he knew anything about music and I almost got expelled,” he ― or more likely his ghostwriter ― wrote in the 1987 book, The Art of the Deal.

While it’s not entirely clear if that story is true, Trump voluntarily included the detail in his book. He later told a biographer why this all might still be significant.

“When I look at myself in the first grade and I look at myself now, I’m basically the same,” said Trump, in the book, Never Enough: Donald Trump and the Pursuit of Success. “The temperament is not that different.”

Obama on the military:

In the midst of his 2008 presidential campaign, Obama, who didn’t serve in the military, delivered these remarks at a Memorial Day event in Las Cruces, New Mexico.

I speak to you today with deep humility. My grandfather marched in Patton’s Army, but I cannot know what it is to walk into battle like so many of you. My grandmother worked on a bomber assembly line, but I cannot know what it is for a family to sacrifice like so many of yours have.

I am the father of two young girls, and I cannot imagine what it is to lose a child. My heart breaks for the families who’ve lost a loved one.

These are things I cannot know. But there are also some things I do know.

I know that our sadness today is mixed with pride; that those we’ve lost will be remembered by a grateful nation; and that our presence here today is only possible because your loved ones, America’s patriots, were willing to give their lives to defend our nation.

Read the rest of Obama’s prepared remarks here.

Trump on the military:

Like Obama, Trump never served in the military. But according to Michael D’Antonio’s book The Truth About Trump, he’s repeatedly lied about how he avoided the Vietnam War. Here’s an excerpt:

“I actually got lucky because I had a very high draft number,” [Trump] told a TV interviewer in 2011. “I’ll never forget, that was an amazing period of time in my life.” In fact the lottery was not a factor in his experience. It didn’t occur until fourteen months after he received his medical exemption [for heel spurs], and eighteen months after he’d left Penn.

[…]

But Trump also insisted that he had actually known military life. In a separate conversation he said, “I always thought I was in the military.” He said that in prep school he received more military training than most actual soldiers did, and he had been required to live under the command of men such as Ted Dobias who had been real officers and soldiers. “I felt like I was in the military in a true sense,” added Trump, “Because I dealt with the people.”

Obama on books and reading:

In 2005, as a junior U.S. senator from Illinois, Obama addressed the American Library Association Annual Conference to extol the virtues of giving children access to knowledge through literacy.

“At the dawn of the 21st century, where knowledge is literally power, where it unlocks the gates of opportunity and success, we all have responsibilities as parents, as librarians, as educators, as politicians, and as citizens to instill in our children a love of reading so that we can give them a chance to fulfill their dreams,” he said.

Trump on books and reading:

Trump is reportedly not a very big fan of books. In an interview with the Hollywood Reporter earlier this year, he said he was reading a book written by an enemy of the Clintons, as well as a novel that most people read in middle school.

“I’m reading the Ed Klein book on Hillary Clinton,” he said. “And I’m reading the book on Richard Nixon that was, well, I’ll get you the exact information on it. I’m reading a book that I’ve read before, it’s one of my favorite books, All Quiet on the Western Front,’ which is one of the greatest books of all time.”

Obama on climate change:

In 2014, Obama delivered a commencement address at the University of California, Irvine, in which he tore into the disturbing nature of the outright denial climate change skeptics often employ.

“Part of what’s unique about climate change, though, is the nature of some of the opposition to action,” he said. “It’s pretty rare that you’ll encounter somebody who says the problem you’re trying to solve simply doesn’t exist. When President Kennedy set us on a course for the moon, there were a number of people who made a serious case that it wouldn’t be worth it; it was going to be too expensive, it was going to be too hard, it would take too long. But nobody ignored the science. I don’t remember anybody saying that the moon wasn’t there or that it was made of cheese.”

Trump on climate change:

Obama might as well have been talking about Trump. Though perhaps that’s a generous interpretation of the GOP presidential nominee’s stance on the issue.

“[W]e’ve had times where the weather wasn’t working out, so they changed it to extreme weather, and they have all different names, you know, so that it fits the bill. But the problem we have, and if you look at our energy costs, and all of the things that we’re doing to solve a problem that I don’t think in any major fashion exists,” Trump said during a radio interview last year. “I mean, Obama thinks it’s the number one problem of the world today. And I think it’s very low on the list. So I am not a believer … unless somebody can prove something to me, I believe there’s weather. I believe there’s change, and I believe it goes up and it goes down, and it goes up again. And it changes depending on years and centuries, but I am not a believer, and we have much bigger problems.”

Obama on political correctness:

Speaking at a town hall in 2015, the president weighed in on the issue of liberal political correctness and censorship, particularly regarding its ability to squelch free speech and expression on college campuses.

It’s not just sometimes folks who are mad that colleges are too liberal that have a problem. Sometimes there are folks on college campuses who are liberal, and maybe even agree with me on a bunch of issues, who sometimes aren’t listening to the other side, and that’s a problem too. I’ve heard some college campuses where they don’t want to have a guest speaker who is too conservative or they don’t want to read a book if it has language that is offensive to African-Americans or somehow sends a demeaning signal towards women. I gotta tell you, I don’t agree with that either.

I don’t agree that you, when you become students at colleges, have to be coddled and protected from different points of view.  think you should be able to — anybody who comes to speak to you and you disagree with, you should have an argument with ‘em. But you shouldn’t silence them by saying, ‘You can’t come because I’m too sensitive to hear what you have to say.’ That’s not the way we learn either.

Trump on political correctness:

Trump doesn’t like political correctness because it is bad.

“I think the big problem this country has is being politically correct. I’ve been challenged by so many people, and I don’t frankly have time for total political correctness,” he said during a GOP presidential debate last year. “And to be honest with you, this country doesn’t have time either. This country is in big trouble. We don’t win anymore. We lose to China. We lose to Mexico both in trade and at the border. We lose to everybody.”

Trump on handshakes:

Oh boy, does Trump hate shaking people’s hands.

“One of the curses of American society is the simple act of shaking hands, and the more successful and famous one becomes the worse this terrible custom seems to get,” he wrote in his 1997 book, The Art of the Comeback. “I happen to be a clean hands freak. I feel much better after I thoroughly wash my hands, which I do as much as possible.”

Did we mention, he’s not a big fan of the handshake?

“But, you know, I am not a big fan of the handshake. I think it’s barbaric,” he told “Dateline” in 1999. “They have medical reports all the time. Shaking hands, you catch colds, you catch the flu, you catch it, you catch all sorts of things. Who knows what you don’t catch?”

Obama on handshakes:

As far we can tell, the president hasn’t spoken publicly about his opinion on shaking people’s hands, but we know he’s familiar with a few different kinds of greetings.

And we’ll just leave you with this.

Editor’s note: Donald Trump regularly incites political violence and is a serial liarrampant xenophoberacistmisogynist and birther who has repeatedly pledged to ban all Muslims ― 1.6 billion members of an entire religion ― from entering the U.S.

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The Unexpected Truth Of Hiring Veterans

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Since 2012, when I first began working with the U.S. Chamber of Commerce Foundation’s Hiring Our Heroes initiative and Toyota to advocate for meaningful employment opportunities for veterans, I’ve spent a lot of time talking about veterans in the workplace. I’ve attended dozens of hiring fairs, lead workshops and talked to hundreds of employers and thousands of veterans.

The message I set out to share seemed obvious: veterans make great employees — if only employers knew where to look for them and how to communicate with them about their experience in the military. As both a veteran and a business owner, I know this to be true. Thanks to their military experiences, veterans are resourceful problem solvers and strong leaders. These and many other valuable skills they’ve gained during service make them assets to companies of all sizes and industries.

However, what I have learned over the years is that not every hiring manager or small-business owner knows what to expect when hiring veterans. Many employers are motivated to hire veterans because it’s a patriotic choice and they want to support those who have selflessly served our country. And that’s great, because America’s all-volunteer force depends on the young men and women who answer the call to serve, something they may be less likely to do if they believe they’ll return only to struggle to find a job, or without the skills needed to take the next step in life.

My hope is that employers can begin to appreciate just how much their company stands to benefit from including veterans on their team. Hiring veterans is smart business, with real benefits.

Veterans are problem solvers. No matter how successful your company is, chances are there are times when your team is confronted with new challenges, or looks to find ways to answer old challenges with newer, simpler solutions. Veterans have the background to introduce novel solutions to these problems thanks to their training. The Institute for Veterans and Military Families (IVMF) at Syracuse University found that “military experience, on average, exposes individuals to highly advanced technology and technology training at a rate that is accelerated relative to non-military, age group peers.” As a result, when presented with a new challenge or task, veterans typically have a deep pool of training and experience to dip into, for identifying potential solutions.

Veterans are successful leaders. When it comes to cultivating leaders, the military is the standard bearer. Your entire career path, from the day you show up for boot camp, is designed to make you a team player and eventually a team leader. Marines, sailors, soldiers, and airmen are responsible for increasingly larger and more complex programs and units, learning firsthand what works — and what doesn’t — when it comes to coaxing the best performance out of their troops. And research has shown that these leaders continue to excel in the civilian world. One study found that military officers serve as CEOs of S&P 500 companies at a higher rate than their civilian peers. What’s more, those veteran-led companies had higher-than-average returns. Even if you aren’t looking for a CEO, it’s hard to imagine a company that wouldn’t benefit from high-quality leadership at every level of your team.

Veterans are loyal. Virtually every manager knows the frustration of finding, hiring, and training a new employee, only to repeat the process when that new employee leaves for a different opportunity. It’s time consuming and costly to re-recruit, re-hire, and re-train a new employee, and it happens in nearly every industry and at every level. Veterans, in particular, are likely to feel a strong sense of professional commitment, and that same IVMF report indicated that commitment leads to reduced turnover — which means less recruiting, hiring, and training for your organization. Put simply, loyal employees are good for your bottom line, and veterans are a loyal bunch.

Employers, as a veteran I appreciate your interest in hiring my brothers and sisters in arms. But as a business owner myself, I encourage you to not miss out on the opportunity to recruit veteran employees — your bottom line will thank you for it!


Not sure where to start? Visit ResumeEngine.org, a free tool I’m proud to have help built, to connect job seeking veterans with employers. And if you’re in the Atlanta area, join me on Thursday, July 28, for a Hiring Our Heroes veteran hiring fair and meet your next great hire.

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Mars Rover Curiosity Gets Smarter

Curiosity has gotten smarter: the Mars rover now has the capability to select ChemCam laser targets autonomously, allowing the four year-old prospector to choose its own targets for remote evaluation.

ChemCam has been a godsend for qualifying geological targets for closer evaluation by the roving laboratory. It can also provide remote analysis of interesting formations that cannot be physically reached by the rover–for instance, something too high or beyond an obstacle that the rover drivers do not want to risk crossing.

ChemCam–short for Chemistry and Camera complex–consists of a high-powered laser that operates in conjunction with a telescopic spectrometer mounted on Curiosity’s camera mast. This technique is called LIBS, for Laser-Induced Breakdown Spectroscopy. The laser can be fired at targets up to about 25 feet away, and in the brief moment that a plasma is formed by the extreme heat from the laser, the spectrometer can extract information about the elemental composition of the rock or other target area.

ChemCam has greatly expanded the rover’s capability to explore areas otherwise unavailable to Curiosity, and has saved a lot of time by allowing scientists to take a chemical snapshot of an interesting target in order to decide if it merits further, closer investigation by contact tools, such as those on the end of the robotic arm. These include optical instruments for microscopic imaging, the Alpha Particle X-ray Spectrometer and sample gathering for evaluation within Curiosity’s onboard lab.

This new capability will allow Curiosity to select targets autonomously, first identifying a promising rock formation, for example, using software with criteria specified by the science team, and then firing the laser and recording the analyses for future transmission to Earth. This is particularly useful when the rover is making a long drive and is not in contact with controllers at JPL, or is otherwise out of contact due to the Mars orbiters that are used to relay information being out of range.

Since it began operation in 2012, Curiosity has used the ChemCam laser method over 1400 times with 350,000 laser bursts. The newfound autonomy should cause the rate of ChemCam investigations to rise appreciably.

More information can be found on Curiosity’s website at http://go.nasa.gov/2abitag.

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L.A. County Aims To House 100 Homeless Youth In 100 Days

Youth homelessness is on the rise in Los Angeles, and the county is trying a bold new approach to tackle the issue. 

Los Angeles County will try to house 100 homeless youth in 100 days, according to the Los Angeles Times. The goal is part of a national challenge set by A Way Home America, a group that works to prevent and end homelessness among young people. 

Announced in June, the challenge called for communities nationwide to propose innovative ways to combat youth homelessness, according to a release. Following a competitive selection process, three communities ― Los Angeles, Cleveland and Austin ― were selected to participate in the challenge.

The challenge starts on September 7

“Too many young people face the harsh reality of not having a safe place to lay their heads and sleep for the night,” Rafael López, commissioner for the U.S. Department of Health & Human Services, wrote in a blog

There are 3,447 people between the ages of 18 to 24 who are homeless in LA County, which doesn’t include the cities of Glendale, Pasadena and Long Beach. That’s up from 3,089 last year, according to the Los Angeles Homeless Services Authority (LAHSA).

That demographic faces unique challenges. Once they turn 18, homeless young adults age out of the foster system, but are often too young to feel safe in adult shelters.

The three communities have each set their own goals for how to address youth homelessness in the designated amount of time, according to a release. 

Cleveland is going to provide extra support to homeless youth who have aged out of the foster care system, according to Kate Lodge, project director at nonprofit A Place 4 Me, which is leading the effort in Cleveland.

“We want to start with foster youth first because we know homelessness is a risk they face,” Lodge told The Huffington Post.

Forty percent of homeless youth in Cleveland have a foster care history and 29 percent have aged out of foster care, according to Lodge.

“That’s why we’re targeting that population first,” Lodge added. 

Austin plans to focus its 100-day push on ensuring homeless services are effectively serving LGBTQ youth, and on working with landlords to increase housing opportunities for homeless youth, according to Ann Howard, executive director of nonprofit ECHO. 

ECHO works with policy makers and communities to end homelessness and is co-leading the effort with LifeWorks, a group that works with youth and families. 

Los Angeles County plans to reach its goal of housing 100 youth in 100 days by taking lessons learned from a pilot program launched last November in Hollywood, according to Tom Waldman of the LAHSA. The organization was able to place about 15 youth per month into safe and stable housing.

“If you extrapolate that figure to the whole county for the 100-day challenge, we’re confident we’ll be able to place 100 youth in 100 days,” Waldman told The Huffington Post. “And we won’t stop at 100 ― we’re going to keep going after that.”

Nonprofit Rapid Results Institute, which works to address critical societal problems, will provide coaching and support to all of the cities to achieve their goal within 100 days. But no additional funds will be provided. 

“These are 18-year-olds, 20-year-olds, who are living on the streets in many cases,” Waldman said. “Helping homeless youth is an ongoing process.”

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The Only 'Make America Great' Hat You Really Need This Election

Voters who are tired of GOP nominee Donald Trump’s anti-immigrant rhetoric and reject the racist undertones in his slogan “Make America Great Again” (more on that here and here) are about to find their perfect election accessory.

Define American, a media and culture organization working to shift the conversation around immigrants and what it means to American, is currently selling a pro-immigrant version of Trump’s “Make America Great Again” hat. 

In case there were any doubts that the organization wanted to turn Donald Trump’s anti-immigrant rhetoric on it’s head, the hat’s description is very clearly a parody of how the Republican often speaks: 

This adjustable brim 6 panel hat is the greatest hat, that I can tell you. It’s made in America, that’s how great it is. Look at it, it’s disgusting that there are people walking around without it on their heads, it’s unbelievable, it’s UNbelievable. Tens of thousands of people will want to wear this hat, I guarantee it. You are going to do so much winning in this hat. Over and over and over again, all over the place. You’ll get sick of all the winning you’ll be doing.

It’s not the first time an alternate version of Trump’s hat appears on the market. Chicano civil rights activist Jeronimo Saldaña created a “Make America Mexico Again” hat in April. 

The hats went on sale for a limited time, but the online store selling them is now closed.

 Well, hats off to Define American for creating a new “make america great” cap. 

 H/T Remezcla

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Health Care Marketing

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Advertising in the health care industry is a tricky trade. From regulations to patient loyalty, it’s difficult to structure a unique campaign that entices new patients. While there is no one-solution-fits-all answer, there are some basic rules that all health care offices should understand when coordinating their marketing efforts.

Be consistent.

It is important to ensure that your practice’s branding remains constant across all of your marketing campaigns. This starts with your practice’s name. Choose a name and stick with it. Having a static name is important for brand recognition and also plays a huge role in SEO marketing.

Continuity is also important with regards to your brand’s aesthetics. If your practice’s color scheme is blue and yellow ensure that every marketing piece incorporates blue and yellow. In an ideal world, your patients, and your potential patients, will recognize your advertising efforts before they see your name and logo. This only occurs by defining your brand’s identity and sticking with it.

Be Prominent.

Don’t assume that printing a bunch of pamphlets or posting a new deal to your website will be noticed. Talk about it. Make sure that the pamphlets are right in front of your patients as they enter or leave your office. It’s also a good idea to train your staff to handout pamphlets to patients as they leave and to mention new deals when scheduling appointments. In order to guarantee patients are seeing your online deals place them on the home page of your website. Your website is essentially a digital storefront, and like the flyers in your physical office, if you want people to notice something, it needs to be directly in front of them.

Be online.

Being online is the first step, but owning your brand’s digital presence is what truly counts. This process starts with your practice’s website.
How old is your website? Is it mobile friendly?
To see if your website is mobile friendly check it out on a tablet or mobile device. If your site hasn’t adapted its appearance to the device it’s being viewed on, it’s time to update your website. Having an outdated site buries your business across all Google searches, especially searches done on mobile devices.

Are you on social media?

Create a Facebook account for your practice and be sure to post consistently. The best posts are personal photos about your office, your staff and, with their permission, your patients. Funny memes and relevant GIFs work well too, but it’s essential that you retain a sense of professionalism, especially online.

Also, make sure that every website your practice is listed on (Yelp, Google, Apple Maps, etc.) correctly lists your business’ name, address and phone number. This verifies your business’ information to search engines. It’s also important to “claim” your business listings whenever possible, which is usually done by registering an account with the citation website and authenticating your phone number with a verification code provided by the site.

Be persistent.

In advertising, it’s easy to presume to see the finish line before the race begins. The goals are almost always more patients and a higher ROI. When it looks like a campaign isn’t going to work the simple solution to consider is halting it all together and resetting. This is usually the wrong move. Advertising is a long-term game and seeing things through is important. You never know when the right person will see your commercial, billboard, mailer, etc. If you’re curious if a campaign is working, ask. Ask your new patients how they heard of you. Use promotional codes and unique tracking numbers to monitor what is and isn’t working. And most importantly, record everything. If a campaign does fail, look at the stats and investigate why. Use this information in your future advertising! Knowing where your new patients are coming from is great, but also knowing what advertising pieces are merely wasting money can be just as valuable.

For more information on health care advertising reach out to the health care advertising experts at Rebuild Nation by calling 855-725-3628 or email your questions to info@rebuildnation.com.

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