In what’s being hailed as one of the biggest astronomical discoveries
of the century, scientists with the European Southern Observatory (ESO) today confirmed the discovery of an Earth-like exoplanet in the habitable zone of Proxima Centauri—our nearest neighboring star. Details of the team’s discovery were just published in Nature.
After a week of rampant speculation
, astronomers have officially announced the discovery of Proxima b, a potentially habitable world circling our nearest neighboring star. But even as engineers prepare for an interstellar voyage
to scope out Proxima b for signs of life, some experts warn that M dwarf systems like Proxima Centauri may be unable to support life at all.
Summer is nearly at it end, and as publishers put away its big events and crazy twists for the latter part of the year, getting ready to replace them with… well, more big events and crazy twists! Here’s our guide to the very best new comic series you’ll want to curl up with in the cooler months. Warning: There are a lot.
By now you’ve heard the exciting news
that astronomers have discovered an Earth-like exoplanet a mere four light years away. It’s a promising candidate for harboring life
, and it’s close enough to Earth to make a robotic exploratory mission feasible within a generation.
Campari—the bright red liquor best known as the start of the negroni—is delicious. But what the hell is it, exactly? The few people who know have kept the recipe a secret for well over a century. That didn’t stop master bartender Hiroyasu Kayama from trying to make his own.
Rob Garber, Managing Director, Undertone EMEA
Think back on all of the media you consumed yesterday – as a consumer, how many marketing messages do you think you saw? The estimated number is 7,000 (Forrester Research, “The State of Consumers and Technology Benchmark”) – but of course, it’s nigh on impossible for us to recall every single one of them. Even those of us with great memories could remember at most one or two particular standouts – and this lapse in recall presents a serious challenge for today’s marketers.
How do marketers capture attention? How do brands break through the clutter? There’s one potential solution in high impact digital advertising – and when done correctly, it has the potential to drive higher consumer response rates than standard display ads. Research shows that high impact ads have 40 per cent higher overall likability than standard display and are 78 per cent more likely than standard display ads to make a consumer want to learn more about a product/brand (Undertone Ipsos ASI Joint Research Project). However, the current state of the industry is making it harder for marketers to understand and adopt this valuable tool.
To unravel the problem, we should start at the beginning: what does it mean for an ad to be high impact? In short, high impact digital adverts are non-standard, scalable, large canvas ad formats with rich media features. Creativity is at the core of these formats – they are able to capture a consumer’s attention, build an emotional connection and drive engagement. Their success depends on a number of factors. They must:
However, the biggest reason why high impact advertising is hitting the big time is because it has a huge creative potential. Brands can get across the purest form of their message through exciting creative – creative that makes the eyes widen and that actively encourages the audience to find out more. And sometimes, it’s easy to forget about that – there’s a big push in the advertising world around data and the power of programmatic. But high impact allows brands and businesses to take the plunge with something that’ll capture the imagination.
Brands of all kinds have made great use of the increased canvas size and interactive options to produce some new and exciting ad experiences for their audiences. For example, at Undertone, we’ve worked with major auto brands that have incorporated 360⁰ views of car interiors, giving consumers a realistic glimpse of their potential new car – we’ve also worked with FMCG companies on adverts that encourage users to interact directly with content either by shaking or tilting their device.
Unfortunately, high impact formats aren’t properly differentiated from what’s already out there in the wider industry and as it currently stands, brands aren’t sure which formats will work best for them right now. To address that uncertainty, ad providers should be working harder to clarify their offering. The industry reputation could well be at risk, if providers, publishers and brands aren’t willing to communicate transparently about the risks and opportunities for these new formats. In the worst case, an inappropriate ad format could spoil the audience experience, creating yet another example of why ad blockers were installed in the first place.
Marketers must also understand not only the metrics aligned to high impact formats – such as engagement rate, dwell time, brand hours, etc. – but also which of these best match the desired outcome for their campaign. Provider-to-publisher set up is also an important point: look for providers that can guarantee their formats will deliver the same high quality execution on each impression, rather than wasting precious budget on campaigns which aren’t fully optimized.
It’s clear that this type of format heralds a new wave of opportunities in the digital marketing industry, but we need to establish rules and play by them, enabling marketers to experiment and reinvest in new formats. If we can build confidence in the industry through transparency and standardization, high impact advertising will enable marketers, providers and consumers to share in an enhanced digital landscape.
Advertising Week returns to NYC September 26 – 30, 2016! Our Huffington Post readers enjoy a 20% discount on Delegate and Super Delegate passes by clicking here.
— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
A Wedding Homily
Scripture: 1 John 4: 7-17 (‘His love abides in us’)
Thou Blessed Bride and Blessed Groom
We are here with you because we are here for you (repeat). We have come from many regions of the world and many ranges of your past experience in order to be present here, to share your presence, and our presence with you. Here with you, we are here for you.
And yet, quite soon, we will not be present, at least most of us. The airplane will taxi down the runway, the gas tank will be filled, and we will be off, absent, or present in thought and care but not in flesh and bone. We will need to give you over, and to give over your commitment to, your delight in, and your wonder at each other, to…Another Presence, God’s Presence. God’s presence, spirit, or, as the reading for today names it, God’s Abiding in us. As will you, day by day, so will we need to trust in…Another Presence.
You will sense the warm breeze, the sunlit horizon, the abiding grace of God’s Presence by its fruit (Galatians 5:22-3). Another Presence, of which you become aware, in your daily life together, by sensing the fruit of this presence. God’s love abides in us and is made whole in us, through these marks, these footprints, these touches of grace.
In Love. Love is the attentive gift of time, as in the course of a lifetime of marriage. In Love.
In Joy. Joy is happy embrace–physical, mental, spiritual, soulful–morning and evening. In Joy.
In Peace. Peace is the gift–all these are pure gifts of God–of real listening, listening with a full smile and a glad heart. In Peace.
In Patience. A marriage needs persistence, the accelerator, and patience, the break, to make it over the mountains and through the deserts, and across the great plains of life. Said the Buddha: patience is self-compassion which gives you equanimity. In Patience.
In Kindness. Kindness is the long distance run, the gift of a gracious long distance perspective, known in part in the openness to forgiveness. In Kindness.
In Goodness. Real Goodness bursts forth in generosity. You only have what you give away, and you only truly possess what you have the grace and freedom to offer to someone else. What you give is what you have. In Goodness.
In Faith. Faith is a gift, like all other signs of abiding love. Faith is the capacity to withstand what and when we cannot understand (repeat). When you face struggle, challenge, difficulty, may this gift be yours by divine grace. In Faith.
In Gentleness. Tea, sunset, backrub, quiet, handholding, prayer, worship. In Gentleness.
In Self-Control. Self-Control, a gift of God’s Presence, guides you to work through any and all labors: in care for family and extended family; in stewardship of precious material wealth, never plentiful but regularly sufficient; in sensitivity in intimacy, sexuality, in preparing for an unforeseen future; in the building of community (you both have great natural gifts and capacities for friendship, as is evident today)–yes religious community, but also neighborhood, town, school, city, and a culture gradually amenable to faith. In Self-Control.
You will sense the warm breeze, the sunlit horizon, the abiding grace of God’s Presence by its fruit (Galatians 5:22-3). Another Presence, of which you become aware, in your daily life together, by sensing the fruit of this presence. God’s love abides in us and is made whole in us, through these marks, these footprints, these touches of grace.
Into Another Presence, into Another’s Presence, we, your families, loved ones, and friends, now send you, married, from this day forward. With Ruth may you say: ‘Whither thou goest I will go, whither thou lodgest I will lodge, thy people shall be my people, and thy God my God.’
Robert Allan Hill
Dean, Marsh Chapel
— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
I often bring together celebs who don’t know each other; but, it is rare that they get on as well as young actor, Gentry White, (Lifetime’s UnReal and AMC’s Turn: Washington’s Spies) and James Beard nominated Chef Bruce Kalman of Union in Pasadena and Knead Pasta Co. in L.A.’s Grand Central Market.
Over Chef’s delicious dishes of Pork Meatball with Tomato, Caper Berries, Lardo and Chilie, Salmon and Cured Beet Crostinis and, for the vegans among us, a delicious and fresh Cauliflower Salad, Gentry and Chef and I dish on how they both got started, and the business they needed to learn along the way to keep their arts afloat. In addition, Chef’s passion for clean food, artisanal produce, managing food waste and humanely raised farm animals is infectious.
Belly up and listen in to the podcast below on the most recent episode of The Celebrity Dinner Party with Elysabeth Alfano. The Quick Bite video gives a sneak peek into the podcast and just how well these two get along.
— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
In the recent hit game Inside, you play a child on the run through a mysterious and horrifying surveillance state straight out of 1984. Oxenfree stars a group of teenagers with a complicated history arriving at a spooky island for an ill-advised camp…
Everyone experiences the arts differently, but for artists, art can be healing and truly inspirational. The process of creating art offers a range of positive effects…it can help process certain life issues, relieve the mind of stress…it can even help to find oneself. This Saturday, August 27th, from 6:00 p.m. to 9:00 p.m., LarkGallery presents two exhibitions…a solo exhibition entitled “Finding Me,” featuring the paintings of Young Yun Summers and a group exhibit, entitled “Creative Edge,” which features over seventeen artists. These artists all share a creative expression which has had both small and profound effects on their lives and the art they create.
The Great Divide, detail, by Young Yun Summers, 2016, Mixed media collage, 29″ x 41.5″
LarkGallery was co-founded in 2007 by Lark Larisa Pilinsky and Pashyo Sarkin. Both are art lovers, curators, artists, and all around creative people. Pashyo is also a musician and the bandleader of SangomaBeat. The band performs world music beats regularly and recently enjoyed a warm reception at the Brand Library & Art Center in Glendale. Members of the band will perform at this Saturday’s opening. http://sangomabeat.com/
LarkGallery presents exhibitions in pop up galleries and alternative venues collaborating with Phantom Galleries since 2010. Pashyo said, “It is our mission to promote an artistic dialogue between diverse cultures and forms of expression and to create multidimensional shows, with the elements of painting, photography, sculptures, music and dance.”
Lark will be exhibiting a work entitled “When the Light is Awaken” in the group show. She said when she is creating her art, she meditates and allows her intuition to guide her. “Recently I was fascinated by morning light and its impression on the colors of nature,” said Lark. “This artwork is a reflection of the magic happening when the light is just awakening and we as a human beings awaken to see it.”
“When the Light is Awaken” by Lark Pilinsky, 2016, Acrylic on board 8″ x 8″
Pashyo has been curating most of exhibitions this year. “When I curate a show, I look for originality, consciousness and a sense for harmony and flow. I also see that the artworks in an exhibition talk to each other and create a dynamic wholeness. I want to create a space where the viewer feels safely carried and supported in his/her experience and interaction with art.”
Artist Peggy Lee has been painting since she was very young. Her art has helped her get through the hardships of life, such as her mother’s diagnosis of dementia. “I thought much about the human condition, and the thinking process or rather our memories that lie deep within us,” said Lee. “The memories that we only know for ourselves are ours. The color represents our vision of memories and the relationships that amplify into our own ‘human sanctuary,’ the part of us only we can tap into. The white portions, the actual sanctuary represents truth and the comfort we have when we examine our thoughts thoroughly into the best of memories.”
“Sanctuary VII” by Peggy Lee, 2015, Acrylic and oil pastel on canvas, 72″ x 48″
Lee paints almost every day. She added that she enjoys the contentment and happiness she feels after completing a work, while also sending a message to her viewers.
“I’ve been creative since I was very young,” said Jean Brantley, another participating artist. “I remember receiving a gold ribbon for a piece I did in a children’s art show sponsored by a department store in St. Louis, MO, where I grew up. That was over 50 years ago.” After retirement, Jean devoted more of her time to being creative. “My process is rather intuitive in nature, continued Jean. “I most often don’t really know what will emerge when I start a piece. I simply love the creative process of making one mark on a blank canvas, and seeing what happens.”
“Emerging Hearts” by Jean Brantley, 2016, Mixed media, acrylic on canvas, 16″ x 20″
Jean also paints on silk using dyes and fabric wall hangings as well as on found objects. “The exhibit’s theme ‘Creative Edge’ was what excited me because I believe that describes my art.”
“Finding Me,” and “Creative Edge” open this Saturday, August 27th, from 6:00 p.m. to 9:00 p.m. and runs through September 24th 2016. LarkGallery Hawthorne, 12609 Hawthorne Blvd., Hawthorne, 90250.
For more information and a full list of artists, go to http://larkgallery.com/
— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
