Hasta La Gadget!

If you have a previous-generation GoPro camera and it’s collecting dust somewhere because you lost interest in it or would rather have one that’s more capable, GoPro has now come out with the perfect solution for you. The company today announced the launch of a new trade-up program which will encourage existing customers to part with their GoPros and purchase a new one from the company.

This is yet another way for GoPro to generate more revenue from its products by offering an incentive to existing customers to spend money once again on its action cameras.

It’s public knowledge that things haven’t exactly been rosy for GoPro. The company lost $373 million last year and even had to deal with the Karma drone recall which it had to do merely weeks after its first drone was released.

GoPro owners can take advantage of this trade-up program to trade their old Hero action cameras – from Hero 1 to Hero 4 – and get $100 discount on the Hero 5 Black or $50 off the Hero 5 Session.

Full instructions on how to take advantage of this program are available on GoPro’s website. Once the company receives the customer’s old camera, it will send them the new one that they picked out and recycle the old one.

The GoPro trade-up program is valid for a limited time only from today through May 11th, 2017. It’s only open for customers based in the United States.

GoPro Now Lets You Trade-Up Your Old Action Camera , original content from Ubergizmo. Read our Copyrights and terms of use.

Apple has already decided that it’s going to design its graphics chips on its own and the company might take a similar step for its power management chip. A new report published today claims that Apple is creating a new team that will be tasked with designing the company’s very own battery management chip for mobile devices like the iPhone.

There would be an obvious advantage for the company if it does decide to do this. Not only will it provide Apple with more control over the iPhone’s internals, which is something that it particularly enjoys, but it may also allow the handset to be just a bit better than its Android-powered rivals as far as battery life is concerned.

German supplier Dialog Semiconductor currently supplies Apple with power management chips. The company says that it has already designed the power management chips for the 2017 and 2018 iPhones so there might not be an immediate change.

However, things might change in 2018 when it decides to move power management chip design in-house as well. Apple is believed to be poaching engineers from Dialog for its own team that’s going to be based in Germany as well.

As always, Apple has not commented on this report, since the company has a policy of not giving out comments on supply chain news.

Apple Might Design Its Own Power Management Chip , original content from Ubergizmo. Read our Copyrights and terms of use.

Step aside, Moto G, there’s a new super-inexpensive smartphone in Motorola’s vision for the future. Having seen quite a bit of success with the Moto G line for the past several years, it would seem that Motorola (now owned by Lenovo) will hit it even lower than before. While Moto G was previously the lowest-cost yet usable smartphone in the … Continue reading

Welcome to HuffPost’s Keeping It 100. From infusing our culture with data to figuring out how to reach Gen Z and cultivate niche distributed communities, we’ll give you an inside look at the hits and misses of HuffPost’s biggest bets. 

Over the past year, HuffPost has transitioned from a content-first organization to an audience-first one ― zeroing in on who we’re serving at every step of the editorial process. Our latest experiment took this one step further, going so audience-first that content creation wasn’t even a part of the road map for the first few months.

To truly be 100 percent audience-first, we decided to invest in niche Facebook communities as appendages of the HuffPost brand. The pages wouldn’t push HuffPost content or even bear the HuffPost name. Here’s how it went… 

THE OBJECTIVE

Develop niche non-HuffPost branded Facebook pages for underserved communities with the long-term goal of serving mission-aligned HuffPost content to an incredibly engaged audience.

THE EXPERIMENT

We started with a Facebook community geared toward millennial and Gen Z (18 and under) female introverts, called “Canceled Plans.” We pinned a note to the top disclosing that HuffPost was behind the page, and set off cultivating the community.

For the first three months, it was imperative for us to curate the introvert experience in the most authentic way ― which meant not pushing HuffPost or any other big publisher content. We pulled from the best of the internet (always with permission, of course) to curate an experience that held a mirror up to the community. We gave ourselves a goal of 20,000 followers in the first three months and blew past that goal in the first month. The community was driven by organic sharing and peer-to-peer recommendations through comments. We got love letters from community members saying this was the first community they’d found that was actually for them. We were feeling good…

THE RESULTS

With the growth of the page exceeding expectations, we started testing HuffPost content that was very clearly aligned with the ethos of the community. With a new community that was just one-seventeenth the size of our legacy HuffPost Lifestyle Facebook presence, where this type of content would normally live, we started seeing on average 10 times more engagement on Canceled Plans. For example, the story “10 Things That Don’t Make Sense To Introverts” resulted in 544 percent more shares on Canceled Plans than the same post that was shared on our HuffPost Lifestyle Facebook account. Similarly, the story “12 Snarky Cards That Sum Up Life As An Introvert” received 428 percent more shares on Canceled Plans than from HuffPost Good News’ Facebook page, which had 25 times the number of followers. And in a record week, Canceled Plans saw a total reach that was just 11 percent shy of our HuffPost Politics Facebook page reach (a page that has 22 times as many followers).

Since then, we’ve launched a few more community-driven pages, including Tomorrow, Inshallah (a community for millennial Muslims), So You Want To Raise A Feminist (a private community for parents raising progressive young boys and girls), Queerly Beloved (a community for queer women), and There’s More To The Story (a community for open-minded liberals and conservatives).

A few pro tips:

• Don’t try to cultivate a community that your curator doesn’t identify with ― community members will sniff out a phony instantly.

• The power of images/graphics/memes when it comes to articulating a shared experience is huge.

• It’s tempting to start aligning your brand with your new community as soon as you start to see engagement, but it’s important to give the community some real breathing room before you start seeding your own content with them.

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As simple as a cup of tea might sound, entire rituals and cultural traditions have been created in order to make it perfectly. There’s the right kind of tea pot to use. There’s a very specific amount of time the tea should steep. And there is the British mandate of using freshly boiled, not microwaved, water. 

That last factor is being questioned by Quan Vuong, from the School of Environmental and Life Sciences at the University of Newcastle on the New South Wales Central Coast. He has found through his research that microwaving green tea is not only the healthiest way to make tea, but the best tasting, too. (As you might imagine, the Brits are up in arms.) Emma Beckett, also from the School of Environmental and Life Sciences at the University of Newcastle, explained Vuong’s research in an interview on ABC Radio Central Coast. 

For Vuong, it’s all about finding the best way to activate the bioactive compounds: caffeine, the amino acid theanine, and polypenols. Apparently the traditional ways people make tea don’t extract enough of those sought-after compounds. 

Lots of people will dip a tea bag in hot water for 30 seconds and be happy with that. Vuong found that method will only extract 10 percent of the benefits of tea. Following manufacturers’ instructions, Vuong found he only extracted 60 percent of the good compounds. In order to extract all the good compounds, he discovered you had to brew tea for 20 minutes at 80 degrees. Unfortunately, that’s just not practical.

So, Vuong set out for a way to make a good-tasting cup, in a practical method while extracting as many of the good compounds as possible ― and he found it. That’s when the microwave came into play.  

This is how you brew the best cup of tea, according to Vuong:

1. Put water in the cup with your teabag.
2. Heat in the microwave for 30 seconds on half power.
3. Let it sit for a minute.

This method resulted in a tasty cup that extracted about 80 percent of the good compounds. The microwave doesn’t just heat the water, it helps extract the compounds, too. 

Vuong claims this method results in a strong cup of tea ― and that it works equally well for black tea as it does green. 

Would you give up your kettle and give this method a try?

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— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.