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While companies like Spotify and Apple Music continue to battle it out for the most number of subscribers, it feels like Google is still trying to figure it out. The company has several streaming services under its belt, such as Google Play Music and YouTube Music, but it looks like it has just launched another, sort of.
YouTube has officially announced the launch of YouTube Music, or rather the relaunch of a revamped version of YouTube Music. We have actually been hearing rumors that a new YouTube music streaming service was in the works and now it looks like it is finally here. For those confused, YouTube launched YouTube Music back in 2015 and what we’re looking at is basically a brand new version of the service that YouTube is hoping will make it a competitive offering.
According to YouTube, this will combine the “magic” of YouTube with music, and will do away with the need for users to switch back and forth between music and video apps. “Whether you want to listen, watch or discover, it’s all here. YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else – all simply organized and personalized.”
YouTube Music will be offered in free and paid tiers, with the free version being similar to Spotify’s free offering where users can listen to music for free but will have to put up with ads. There will also be YouTube Music Premium which at $9.99 a month will offer users an ad-free experience. The good news is that if you’re already a subscriber to Google Play Music, a YouTube Music Premium subscription will be included in your current subscription so you won’t have to pay double.
YouTube also notes that if you are a Google Play Music user, nothing will change which puts an end to the rumors that Google Play Music could be killed off in favor of this new service. More details about YouTube Music can be found on its website which lists it as coming soon.
New YouTube Music Streaming Service Officially Launched , original content from Ubergizmo. Read our Copyrights and terms of use.
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Hot on the heels of YouTube Music being announced, YouTube has also announced YouTube Premium. However unlike YouTube Music which will be a brand new service, YouTube Premium is simply a rebranding of an existing service, YouTube Red which you might be familiar with to be the home of original YouTube content, such as the more recent “Cobra Kai”.
According to YouTube’s announcement, “Since launching YouTube Red in 2015, we’ve been thrilled with how people are enjoying the service, whether it’s downloading videos for a flight, binging the first season of Cobra Kai, or listening to the wide breadth of ad-free music. As part of ongoing enhancements to the member experience, today we’re excited to announce that YouTube Red is becoming YouTube Premium!”
Nothing is expected to change save for the branding, at least not for the worse. In fact YouTube claims that it will be even better as they are planning more original series and movies. It is also expected to roll out to more countries soon which should be good news as prior to this, YouTube Red’s availability was still somewhat limited.
YouTube also announced that subscribers to YouTube Premium basically gives users access to YouTube Music Premium, which is an ad-free version of YouTube Music, along with an ad-free YouTube experience. It will be priced at $11.99 a month, but if you’re a current YouTube Red subscriber, you will be automatically converted to YouTube Premium but maintain the current access price of $9.99 a month, so if you want to save yourself $2, you should probably sign up now.
YouTube Premium Is The New YouTube Red , original content from Ubergizmo. Read our Copyrights and terms of use.
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The worst thing about Spectacles is how closely tied they are to Snapchat. The proprietary circular photo and video format looks great inside Snapchat where you can tip your phone around while always staying full screen, but it gets reduced to a small circle with a big white border when you export it to your phone for sharing elsewhere.
Luckily, Snapchat has started beta testing new export formats for Spectacles through the beta version of its app. This lets you choose a black border instead of a white one, but importantly, also a horizontal 16:9 rectangular format that would fit well on YouTube and other traditional video players. The test was first spotted by Eric Johnson, and, when asked, a Snapchat spokesperson told TechCrunch “I can confirm we’re testing it, yes.”
Allowing Spectacles to be more compatible with other services could make the v2 of its $150 photo and video-recording sunglasses much more convenient and popular. I actually ran into the Snapchat Spectacles team this weekend at the FORM Arcosanti music festival in Arizona where they were testing the new Specs and looking for ideas for their next camera. I suggested open sourcing the circular format or partnering so other apps could show it natively with the swivel effect, and Snap declined to comment about that. But now it looks like they’re embracing compatibility by just letting you ditch the proprietary format.
Breaking away from purely vertical or circular formats is also a bit of a coup for Snapchat, which has touted vertical as the media orientation of the future as that’s how we hold our phones. Many other apps, including Facebook’s Snapchat clones, adopted this idea. But with Snapchat’s growth slipping to its lowest rate ever, it may need to think about new ways to gain exposure elsewhere.
Seeing Spectacles content on other apps without ugly borders could draw attention back to Snapchat, or at least help Spectacles sell better than v1, which only sold 220,000 pairs and had to write-off hundreds of thousands more that were gathering dust in warehouses. While it makes sense why Snap might have wanted to keep the best Spectacles content viewing experience on its own app, without user growth, that’s proven a software limitation for what’s supposed to be a camera company.