Hasta La Gadget!

“It was a weird one,” the British actress told “Late Late Show” host James Corden.

Almost all smartphones these days, even some budget-friendly ones, have a fingerprint scanner, though some are even moving beyond it now. Laptops are just getting started on that trend but those could only protect what’s stored in the computer. Your data in external hard drives and USB flash drives? Ripe for the picking (unless they’ve been heavily encrypted). Enter Lexar’s … Continue reading

Breast cancer affects one in eight women in the US. There are multiple factors involved in developing the disease, but one issue is dense breast tissue. Some 40 percent of US women have dense breast tissue, which alone increases the risk of breast ca…

Ads are Google’s bread and butter (or at least part of it) when it comes to generating revenue for their various services (which are typically free to use). However most people don’t like ads as they can be intrusive and sometimes unsightly, but what if ads were to be more functional? Would you mind them then?

That’s something that Google is trying to do with AdLingo, a startup part of Google’s Area 120 incubator in which they have turned ads into conversational chatbots where as you can see in the screenshots above, customers who are interested in an ad can actually chat with it to find out more information about a product.

This is versus how ads are currently displayed where they’re usually static, and users will need to navigate to the company’s website for more details, thus interrupting their browsing experience. So imagine if you could find out more about a product without necessarily interrupting your browsing session, wouldn’t that make ads more functional than intrusive?

According to AdLingo’s Vic Fatnani, “One of the things we saw happening was this paradigm shift with users and consumers going towards more of a conversational medium. Everything is becoming more conversational, whether it’s through devices such as your phone, your speaker and eventually your car … We asked ourselves, ‘Hey if this shift is happening, why can’t marketing be more conversational?’”

That being said, it might be a while before we actually see integration with Google’s ads because for now, Fatnani claims that the focus is on the customer.

Google Turns Ads Into Conversations Using Chatbots , original content from Ubergizmo. Read our Copyrights and terms of use.

The youngster was reportedly “mesmerized” by the Duke of Sussex’s facial hair.