Hasta La Gadget!

Apple is launching 58 new Today at Apple sessions to beef up its in-store education offerings for people who want to explore Apple’s products. The sessions, which cover video, photography, accessibility, coding, music, health and more, are free to attend and available at all of Apple’s retail stores across the world.

For the unveiling, Apple brought a group of reporters to its Apple Park campus in Cupertino last week. Throughout the day, Apple took us through sample Today at Apple sessions across Apple’s three categories: Skills, Walks and Labs. Skills are quick, 30-minute sessions designed to teach you new techniques, Walks are actual physical walks with certain Apple products and services and Labs are 90-minute sessions where you create a project.

“So I think of Skills, Walks, Labs almost as, you know, Spanish 1, Spanish 2, Spanish 3,” Apple SVP of Retail Angela Ahrendts told a group of reporters at Apple’s spaceship campus last week. “I mean, most things have green diamond, blue diamond, red, black diamond, I mean, there’s always levels.”

When Today at Apple first launched, it was a bit more open. Now, it’s a lot more structured, Ahrendts said.

Beats, art and jump-cuts

First up, I participated in a Garage Band Skills session, where we learned how to quickly create a beat using the beat sequencer. This session is geared toward people who are new to Apple’s tech and may need an introduction to the product or the software.

That is designed to prepare you for the next level of sessions, Walks. At Apple’s campus, we did a photo walk using the iPad Pro with Pencil and digital illustration app Procreate. The task at hand was to walk around Apple’s spaceship campus, snap photos of colorful scenes, capture that color in Procreate and then use the app’s numerous drawing tools to create a portrait. Here’s my masterpiece.

Walks, Apple Senior Director Karl Heiselman said, has been the most popular type of session.

“We think the reason why they’re so popular is you can’t do them on the internet,” he said.

Last, but not least, we did a Lab where we learned how to create jump-cuts in the Clips app.

All of these sessions are entirely free to attend. Since launching Today at Apple almost two years ago, Apple has hosted 18,000 sessions per week. Millions of people have attended the sessions, so far, but it’s hard to get a totally accurate number, Ahrendts said.

“If you sign up, we have a number but the minute the session starts around the big screen, usually three times more people, you know, kind of hover over it,” Ahrendts said.

Apple’s in-store sessions are a way for the company to build brand loyalty and differentiate itself from the likes of Google and other hardware companies. While Apple’s online store is geared toward purchasing products and receiving customer support, its retail stores are designed to be focused on people and their experiences, Ahrendts said.

“If you’re taking the time to come into a store, we’re assuming you want a much more human experience,” she said.

Today is the biggest launch of sessions to date, with Ahrendts likening the update to its in-store sessions to updates to Apple’s digital software, “but you could assume there will always continue to be updates on our store software forever.”

Chrome OS was and always has been designed for use with a keyboard and mouse but its predominant form has been laptops. But just like Android, that has never stopped anyone, be it users or even OEMs, from taking the OS and putting it in other form factors. Many of those Chrome OS devices have all but disappeared but Acer … Continue reading

Last week, local media reports indicated that a meteorite hit the Cuban town of Viñales after soaring across the Florida Keys, with residents reporting hearing a massive sonic boom as well as seeing a trail in the sky. The event was apparently picked up by the National Weather Service Key West’s radar some 26,000 feet…

Read more…

Batteries are an integral part of Tesla’s business and the company is always looking to further improve in this regard. To that end, the company today confirmed its acquisition of battery technology company Maxwell. This San Diego-based company has been acquired by Tesla for $4.75 per share, valuing the deal at $218 million.

Maxwell Technologies says that it already has board approval for the deal and that the acquisition should be closed either in or shortly after the second quarter of this year.

Tesla hasn’t really detailed why it chose to acquire Maxwell, only saying that “We are always looking for potential acquisitions that make sense for the business and support Tesla’s mission to accelerate the world’s transition to sustainable energy.”

One can bet that Tesla bought this company for its energy storage and power delivery technology, something it has been doing since Maxwell was founded in 1965. That technology might enable Tesla to produce batteries that can not only hold more energy but also last longer, thus enabling Tesla’s cars to travel further distances on a single charge.

Maxwell announced in January that it had developed and patented a “dry electrode” technology which could significantly improve the driving range as well as reduce the cost of batteries for electric vehicles. Maxwell said that it expected alliances built around this technology “within six months.”

Tesla Acquires Battery Tech Company Maxwell

, original content from Ubergizmo. Read our Copyrights and terms of use.

Apple is launching 58 new Today at Apple sessions to beef up its in-store education offerings for people who want to explore Apple’s products. The sessions, which cover video, photography, accessibility, coding, music, health and more, are free to attend and available at all of Apple’s retail stores across the world.

For the unveiling, Apple brought a group of reporters to its Apple Park campus in Cupertino last week. Throughout the day, Apple took us through sample Today at Apple sessions across Apple’s three categories: Skills, Walks and Labs. Skills are quick, 30-minute sessions designed to teach you new techniques, Walks are actual physical walks with certain Apple products and services and Labs are 90-minute sessions where you create a project.

“So I think of Skills, Walks, Labs almost as, you know, Spanish 1, Spanish 2, Spanish 3,” Apple SVP of Retail Angela Ahrendts told a group of reporters at Apple’s spaceship campus last week. “I mean, most things have green diamond, blue diamond, red, black diamond, I mean, there’s always levels.”

When Today at Apple first launched, it was a bit more open. Now, it’s a lot more structured, Ahrendts said.

Beats, art and jump-cuts

First up, I participated in a Garage Band Skills session, where we learned how to quickly create a beat using the beat sequencer. This session is geared toward people who are new to Apple’s tech and may need an introduction to the product or the software.

That is designed to prepare you for the next level of sessions, Walks. At Apple’s campus, we did a photo walk using the iPad Pro with Pencil and digital illustration app Procreate. The task at hand was to walk around Apple’s spaceship campus, snap photos of colorful scenes, capture that color in Procreate and then use the app’s numerous drawing tools to create a portrait. Here’s my masterpiece.

Walks, Apple Senior Director Karl Heiselman said, has been the most popular type of session.

“We think the reason why they’re so popular is you can’t do them on the internet,” he said.

Last, but not least, we did a Lab where we learned how to create jump-cuts in the Clips app.

All of these sessions are entirely free to attend. Since launching Today at Apple almost two years ago, Apple has hosted 18,000 sessions per week. Millions of people have attended the sessions, so far, but it’s hard to get a totally accurate number, Ahrendts said.

“If you sign up, we have a number but the minute the session starts around the big screen, usually three times more people, you know, kind of hover over it,” Ahrendts said.

Apple’s in-store sessions are a way for the company to build brand loyalty and differentiate itself from the likes of Google and other hardware companies. While Apple’s online store is geared toward purchasing products and receiving customer support, its retail stores are designed to be focused on people and their experiences, Ahrendts said.

“If you’re taking the time to come into a store, we’re assuming you want a much more human experience,” she said.

Today is the biggest launch of sessions to date, with Ahrendts likening the update to its in-store sessions to updates to Apple’s digital software, “but you could assume there will always continue to be updates on our store software forever.”