Alienware celebrates its 25th birthday with a redesigned flagship gaming desktop

Alienware began operations 25 years ago in a garage near Miami, and the Dell-owned brand is celebrating the milestone anniversary with a stylish gaming PC. The latest Aurora system has a redesigned chassis that has extra internal space and more efficient airflow, and it should run more quietly.

The open-air Legend 2.0 chassis increases the internal volume by 50 percent compared with Aurora R12 or R10 without major changes to the overall size of the machine, Alienware says. You won’t need any tools to open up the shell, so you’ll have easier access to the components. There’s an optional transparent side panel, so you can look inside and see a motherboard lit up with up to eight zones of AlienFX lighting. In addition, Alienware is also offering an optional magnetic cable cover to keep the back of the system in order.

Alienware Aurora with optional rear magnetic cover to keep cables tidy
Alienware

As part of the redesign, Alienware focused on improving the airflow. Every system has two 120mm fans, an intake and an exhaust. Depending on the configuration, Alienware may include one or two more fans: first, a second intake and then, if needed, a top exhaust. Since this is an Aurora system, there are of course liquid cooling options too.

Along with keeping your system cool while you’re running games at max settings, Alienware says the fans can make the PC quieter. Compared with the previous generation system, the brand claims the new Aurora is up to 16 percent quieter when idle and up to nine percent less noisy during CPU-intensive tasks. While you’re overclocking, the PC can make up to 15 percent less noise. In addition, Alienware says the PC can offer a five percent increase in graphics performance compared with the Aurora R12.

There are two color options for the Aurora: Lunar Light and Dark Side of the Moon. In other words, white and black. Alienware will reveal more details about the specs, pricing and availability later this fall.

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Apple Reportedly Captured 75% Of The Smartphone Market’s Profits

It is no secret that Android’s install base is considerably larger compared to that of Apple’s iOS platform, but it seems that despite Apple commanding a small portion of the market, they are commanding the majority of smartphone profits, or at least that’s what recent data from Counterpoint suggests.

According to the report, they claim that for Q2 2021, Apple managed to capture 75% of the smartphone market’s operating profit and 40% of revenue. This is despite the fact that Apple only accounts for 13% of global handset shipments. Counterpoint suggests that this is due to Apple’s strong branding where despite the hefty prices of the iPhone, customers are still buying them.

However, the report does note that the 40% revenue is slightly lower compared to Q4 2020, where Apple’s revenue share of the smartphone market was at 50%. We expect that Apple will be able to maintain this momentum because despite the incremental upgrades in the iPhone 13 over the iPhone 12, early figures are suggesting that the newer model is just as popular as its predecessor.

That being said, it should be noted that these calculations and figures aren’t official since Apple doesn’t share sales or shipment figures for its iPhones, so it’s probably best just to take these figures at face value.

Apple Reportedly Captured 75% Of The Smartphone Market’s Profits

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