Hit movie A Quiet Place is the inspiration for a single-player horror video game adaptation scheduled for release next year. It’s easy to see why the movie would inspire a video game: the plot revolves around walking as quietly as possible to avoid alerting hostile, violent aliens who really dislike noise. The upcoming A Quiet Place video game was announced … Continue reading
Adobe has made a number of product announcements at its MAX 2021 event, not the least of which are a number of new features for its popular image-editing and creation software Photoshop. One of these new features revolves around blockchain technology, making it easier for content creators to prove that they’re the person behind non-fungible tokens (NFTs) offered on platforms … Continue reading
Forget the generic blog preamble! We’ve all been waiting forever to watch the first real trailer for Netflix’s live-action Cowboy Bebop series. The wait is over. Watch.
Every carrier is out to prove they have the best 5G network around, but how that’s played out it is, well, confusing—to say the least.
Women and people of color are still a long way from proportional representation as TV creators, writers and directors.
The Arizona senator says her role model is John McCain, who relished attacking the drug industry.
A voting rights bill before the Senate contains new protections for election officials.
“I am too amused to do anything about it,” “The Office” star admitted.
Yubico’s latest security key is the Security Key C NFC, a cheaper alternative to the company’s existing YubiKey 5C NFC. The new product enables users to easily secure their Android smartphone, iPhone, or computer running Windows 10 using a physical key that makes it much harder for hackers to infiltrate an account. The new Yubico Security Key C NFC features … Continue reading
Adobe is currently holding its (virtual) Adobe Max conference where numerous new Adobe software features are revealed and where Creative professionals can share strategies to improve and optimize their workflow.
Among these innovations, I find the new AI-powered masking features for Lightroom and Lightroom Classic most interesting, especially since NVIDIA RTX GPUs greatly accelerate these features.
The masking can separate subjects (people) and skylines, two widespread use cases that Creative users spend countless hours painstakingly performing every day. AI has steadily improved these operations, but it’s never been easier or faster than today.
Anything that can vastly accelerate these tasks is worth a lot of money to professionals that often charge by the hour. Therefore, investing in these capabilities can be objectively quantified.
These productivity gains are partly why high-performance GPUs are becoming even more popular, as non-gamers can benefit from this formidable computing power and accompanying software advances.
Besides this easy-to-understand masking use case, Adobe also presents a host of other GPU-accelerated features, such as “Auto Reframe” (Adobe Premiere), now 3X faster on RTX GPUs. Adobe Substance 3D stager can also get to 10X faster processing when going from a Core i9-11900K+UHD750i CPU to a GeForce RTX 3080 – that’s according to NVIDIA.
We haven’t yet run independent creative benchmarks for these specific applications, but there’s no question that the NVIDIA RTX platform will handily beat any CPU+IGP (integrated graphics processor) alternative. Going from 30mn down to 3mn of wait time is a highly compelling reason to upgrade.
NVIDIA is also steadily building its NVIDIA Studio brand that includes Studio-certified hardware and drivers. Technically, it might not -yet- be far off the classic GeForce hardware and drivers, but it places emphasis on creative application stability and might even create an economic moat in the long term, just like the NVIDIA Quadro did in the workstation market.
In the meantime, it’s fascinating to see how much AI improves the lives of creative professionals and how much GPU hardware can accelerate it.
NVIDIA RTX GPUs Demonstrate Huge Productivity Gains @ Adobe MAX
, original content from Ubergizmo. Read our Copyrights and terms of use.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
