Hasta La Gadget!

An FEC filing lists the Colorado lawmaker as a candidate for Congress in Utah.

It has been rumored for a while now that Apple could be working on a mixed reality headset that might launch ahead of the rumored Apple Glasses. Now according to Mark Gurman’s Power On newsletter, the oft-accurate journalist claims that Apple’s mixed reality headset could launch as soon as 2022 and be positioned as a premium device.

According to Gurman, he says that Apple is “planning to unleash its own pricey device with advanced chips, displays, sensor, and avatar-based features as early as next year.” This seems to be partly in line with what we heard from analyst Ming-Chi Kuo earlier this year, where he suggested that the mixed reality headset could feature as many as 15 cameras.

While Gurman does not mention how expensive is “pricey”, there have been rumors claiming that it could cost as much as $2,000. However, as per previous rumors, it was suggested that this device isn’t really being marketed towards the end-user. Instead, it’s meant to appeal to developers and professionals to try and get them to develop games and applications for it, which presumably would eventually be used for the Apple Glasses.

2022 does seem rather soon, but we suppose it is as good a time as any. If the rumors are true, it would see Apple compete against the likes of Meta and Valve who already have VR headsets in the market.

Apple’s Mixed Reality Headset Could Launch In 2022

, original content from Ubergizmo. Read our Copyrights and terms of use.

When Apple launched the 24-inch iMac earlier this year, the company effectively had three different iMac models to choose from – the 21.5-inch model, 24-inch model, and 27-inch model. It seems like a lot of unnecessary configurations and we speculated that the launch of the 24-inch model would eventually spell the demise of the 21.5-inch model.

It looks like we were right because according to YouTuber Tech God, it was discovered that Apple has officially discontinued the 21.5-inch iMac model. If you were to head on over to Apple’s website, you’ll find that the 21.5-inch model is no longer listed and that Apple is only offering the 24-inch and 27-inch iMacs.

THEY FINALLY KILLED THE 1080P 21.5” IMAC LET’S FUCKING GOOOOOO pic.twitter.com/AOubrnewjv

— Tech God (@tgod34748) October 30, 2021

This discontinuation seems to come on the heels of a rumor claiming that Apple might have a new iMac model planned for the first half of 2022 that could pack either the M1 Pro or M1 Max chipset. While it was not stated what size the display of the new iMac will be, there is a good chance it could be a refresh of the 27-inch model.

Right now with the 21.5-inch iMac discontinued, the 27-inch iMac is the only Intel iMac left in the lineup, but we expect that will change in 2022 once the new model is launched.

21.5-inch iMac Has Been Officially Discontinued

, original content from Ubergizmo. Read our Copyrights and terms of use.

When Apple officially announced their brand new MacBook Pros, it came with a notch design similar to that of the iPhone and iPad Pro. It also featured an upgraded webcam, all of which seemed to suggest that the laptop was primed for security features such as Face ID, but that obviously wasn’t the case.

So what’s the deal? Why doesn’t the new MacBook Pros come with Face ID when it feels like it would be such an obvious inclusion? In an interview with The Wall Street Journal’s Joanna Stern, Apple’s vice president of iPad and Mac product marketing, Tom Boger, revealed the reason why.

According to Boger, he claims that users already have their hands on the keyboard, which is why they went with Touch ID. We suppose there is some logic to that, but at the same time, this doesn’t mean that Face ID can’t be used either since the laptop would already be open and the webcam already pointing at the user’s face.

It is possible that maybe adding Face ID to the Mac would have been too complex and unnecessarily expensive compared to Touch ID. Maybe we’ll see Face ID in future Mac computers, but for now, Apple’s official explanation will have to suffice.

This Is Why Apple’s New MacBook Pros Do Not Have Face ID

, original content from Ubergizmo. Read our Copyrights and terms of use.

When Apple released its App Tracking Transparency feature, social media platforms like Facebook expressed concern over it and said it could affect their ad revenue. It turns out that the concerns these companies might have had were justified because according to a report from the Financial Times (paywall), the feature is said to have cost these companies as much as $10 billion.

This is according to advertising technology company Lotame who spoke with the publication. According to Lotame, they revealed that advertising revenue was down for Facebook, YouTube, Twitter, and Snap by as much as 12% in the third and fourth quarters, which are said to have been worth $9.85 billion.

Lotame’s COO Mike Woosley also suggests that the feature has made ads less effective. He points towards an example of an underwear brand that is usually targeted towards men. Previously, the company would spend $5 for an ad aimed at 1,000 men, but because of the anti-tracking feature that basically obscures the user’s information, companies would need to spend twice as much because they don’t know if the 1,000 people they’re targeting are men.

So they would now need to target 2,000 people in hopes that at least 50% of those people are their target demographic. That being said, it’s interesting that this report suggests how effective the feature is, where earlier this month a study had actually suggested that the anti-tracking tool is a dud.

Apple’s App Tracking Transparency Reportedly Cost Social Media Platforms $10 Billion

, original content from Ubergizmo. Read our Copyrights and terms of use.