Twitch opens up ads program to more streamers and increases payout

More Twitch streamers will find invites to join the platform’s Ads Incentive Program now that the company is opening up the opportunity to welcome “more… Partners than ever.” In addition, Twitch will stop paying streamers in the program using a fixed CPM structure — instead, it will use a percentage-based revenue share model to increase ad payouts. When the streaming service launched the program in February, it promised creators a flat payout every month based on the hours they stream and the ads they serve per hour. A user who agrees to stream 40 hours per month, for instance, will earn $300 if they run 3 minutes of ads per hour.

The idea behind the flat payout is to eliminate the guesswork for creators who’d rather know how much they’ll earn for the month. With this new model, though, creators will get 55 percent of the revenue from every ad that runs on their stream. Twitch says that represents a 50 to 150 percent increase in ad pay rate for the vast majority of creators on the platform.

While this rollout is meant to bring more Partners, who need to meet a pretty demanding set of requirements, into the fold, smaller streamers will also be able to benefit from the higher revenue structure soon. Starting in August, qualifying affiliates can also earn more money from the 55/45 split by agreeing to run 3 minutes of ads per hour and activating the setting in their Ads Manager. Further, an affiliate who opts in will be able to stream free of pre-roll ads, or those ads that play as soon as a stream begins for a user. 

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Apple TV will stream every MLS game for a decade starting in 2023

After the debut of Friday Night Baseball, Apple is pushing further into live sports streaming. Starting in 2023, Apple TV will be the only place to watch every Major League Soccer game for the next decade. Soccer fans around the world will be able to stream all of the league’s matches through the Apple TV app. Notably, there won’t be any restrictions or regional blackouts.

The 10-year deal also covers Leagues Cup games (though viewers in Mexico will have to watch those and Campeones Cup matches elsewhere), along with select MLS NEXT Pro and MLS NEXT games. ESPN, Fox Sports and Univision currently hold the rights to MLS games, though their deals will expire after the current season.

Fans will need to subscribe to a new MLS streaming service, which will only be available through the Apple TV app, to watch every game. Access will be included as part of MLS full-season ticket packages. Apple also says TV+ subscribers will have access to a “broad selection” of MLS and Leagues Cup matches at no extra cost. Some games will be available for free.

Along with live games, the MLS streaming service will feature replays, highlights, analysis and a weekly whip-around show that will include goals and other key moments. There will be original programming as well. All MLS and Leagues Cup matches will have English and Spanish announcers, and games with Canadian teams will have French announcers too.

Fans will be able to follow news about MLS and their favorite teams in Apple News, and highlights will be featured there too. Along with the Apple TV app, which is available on a variety of platforms and devices, you’ll be able watch games on the streaming service’s website. More details, including pricing, will be revealed in the coming months.

“For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place,” Eddy Cue, Apple’s senior vice president of services, said in a statement. “It’s a dream come true for MLS fans, soccer fans, and anyone who loves sports. No fragmentation, no frustration — just the flexibility to sign up for one convenient service that gives you everything MLS, anywhere and anytime you want to watch.”

The company will reportedly pay MLS at least $250 million per year under the pact. After the minimum guarantee is met through subscriptions, MLS will receive extra revenue. Some games may air on linear TV networks as well, according to Sports Business Journal, though those matches will still be available on the Apple/MLS service.

Apple’s push into sports may not end with baseball and soccer. The company has also long been rumored as a potential partner for the NFL. 

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'Valheim' is heading to Xbox in the first half of 2023

The hit Viking survival sim Valheim is heading to Xbox and PC Game Pass, complete with full crossplay support with the Steam version of the game. Valheim will hit PC Game Pass first, landing in fall of 2022. It’ll come to Xbox Series X and S, and hit Xbox Game Pass same-day in early 2023.

Valheim was a breakout hit of 2021, selling nearly 6 million copies in its first five weeks on Steam Early Access and outstripping established titles like Dota 2 in terms of active players. It ended up as one of the top-earning games on Steam in 2021 overall. The original development team at Iron Gate was just five people, but they’ve since hired on some more folks.

“We’re doing our best,” Iron Gate co-founder Henrik Tornqvist told Engadget in March 2021. “It has become pretty hectic around here since launch.”

Valheim offers an expansive, collaborative universe of hunting, crafting, sailing, building and defeating mythical Norse beasts, and its launch on Xbox Game Pass marks its debut outside of the Steam ecosystem. With so many players already on Steam, crossplay support is key.

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Netflix is creating a real-world competition based on 'Squid Game'

Netflix isn’t just milking Squid Game‘s success with a second season. Varietynotes the streamer is creating a reality competition show, Squid Game: The Challenge, based on the Korean series. The 10-episode production will pit 456 people against each other in games both “inspired” by the show as well as new events. No one is dying here, thankfully, but there’s still a good reason for entrants to persevere to the end — the winner receives a whopping $4.56 million prize.

The company is casting for English-speaking participants worldwide ahead of filming in the UK. While Netflix didn’t say when Squid Game: The Challenge would premiere, the US casting page notes that candidates may have to commit to as many as four weeks in early 2023. The Circle production house Studio Lambert and ITV’s The Garden are heading up the project.

A reality TV spinoff isn’t exactly shocking. Squid Game remains Netflix’s most popular show of all time, and earned Golden Globe and SAG awards. The company is also eager to turn its fortunes around — it posted its first subscriber loss in a decade last quarter in the wake of fiercer rivalries, limited growth potential and account sharing. The competition could help Netflix reel in subscribers beyond those eager to watch season two.

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