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Peloton may open its workout content to competing bikes and treadmills

Peloton may soon allow users of competing fitness equipment to stream its workouts to their bikes and treadmills. In an interview with Bloomberg, CEO Barry McCarthy said the company is “rethinking” its digital strategy. As a first step, Peloton could adopt a freemium model that would see the company begin offering some features and workouts found in its mobile and TV app for free. Currently, the software costs $13 per month after a 30-day trial.

In the future, people with stationary bikes or treadmills from companies like Bowflex, Echelon and NordicTrack could also stream Peloton’s content to their equipment’s display. McCarthy didn’t say how deeply the company’s software would integrate with competing models. For instance, it’s not clear if you would see in-workout metrics like you do on a Peloton bike or treadmill.

McCarthy also told Bloomberg Peloton plans to redesign its bikes to make it possible for customers to assemble them at home. At the moment, the company has a professional come to your house or apartment to help with setup. “We’ve been working on it for a while, and it’s a real thing,” he said. “We’ll continue to cost-reduce the hardware and we will engineer it so that you can assemble it, so that we can ship it via FedEx.”

The moves come as Peloton struggles to regain profitability. Following a $757 million net loss in the first three months of 2022, the company raised prices and laid off 784 employees (after it previously cut 2,800 jobs). The idea that Peloton would let you access its software on competing hardware would have seemed unthinkable only a year ago, but with its very survival now on the line, it’s doing what it has to do to stay afloat.

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Signal says third-party data breach exposed 1,900 phone numbers

Signal’s reputation for secure messaging doesn’t make it completely invulnerable to hacking incidents. The company has confirmed that a data breach at verification partner Twillio exposed the phone numbers and SMS codes of roughly 1,900 users. As TechCrunchobserved, the intruder could have either used the information to either identify Signal users or re-register their numbers to other devices.

The data has already been misused. The culprit searched for three phone numbers, and re-registered the account of one user. Signal doesn’t store chat histories or contacts online, so the breach shouldn’t have revealed other sensitive details.

Signal is taking steps to limit the damage. It will unregister the app on all devices linked to affected accounts, forcing users to re-register. The team also recommended enabling a registration lock that bars anyone from re-registering on other devices without providing a PIN code.

Twilio revealed the breach on August 8th. The currently unidentified perpetrators used phishing scams to obtain login details and access the accounts of 125 customers. Although it’s not clear which other customers were affected, Twilio typically serves large companies and organizations.

The attack increases pressure on Signal to join other encrypted messaging providers in moving away from phone numbers, which can be vulnerable to SIM swaps and other digit-based schemes. This is also a reminder that systems are only as secure as their technology partners — a slip at a third-party is sometimes as dangerous as a direct assault.

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