Twitter embraces TikTok-style ‘immersive’ video

Videos on Twitter will now look a lot more like TikTok. The company announced that it’s switching to a full-screen “immersive” video player for watching clips. It’s also borrowing the now-familiar “swipe up” gesture that will allow people to endlessly scroll through more videos on the platform.

The update will make watching videos on Twitter feel a lot more like browsing TikTok or Instagram’s Reels, at least in terms of the user interface. The changes are limited to Twitter’s iOS app for now, but the company said a similar update for Android could arrive in the “coming weeks.”

While Twitter has long promoted video, especially live video, in different parts of its app, the change is one of the company’s most aggressive moves to push video on its users. It could also prove controversial, as some users could find the new full-screen videos disruptive. The company notes that users can navigate back to the original tweet using the back arrow in the top left corner of a clip.

Separately, Twitter is also testing out a change to drive more people to video content across its platform. The company is experimenting with a new section for video recommendations in Twitter’s Explore page. Those suggestions will be “available to people in select countries using Twitter in English on iOS and Android.”

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Meta reportedly suspends all hiring, warns staff of possible layoffs

As with many other industries, the tech sector has been feeling the squeeze of the global economic slowdown this year. Meta isn’t immune from that. Reports in May suggested that the company would slow down the rate of new hires this year. Now, Bloomberg reports that Meta has put all hiring on hold. 

CEO Mark Zuckerberg is also said to have told staff that there’s likely more restructuring and downsizing on the way. “I had hoped the economy would have more clearly stabilized by now, but from what we’re seeing it doesn’t yet seem like it has, so we want to plan somewhat conservatively,” Zuckerberg reportedly told employees. 

The company is planning to reduce budgets for most of its teams, according to Bloomberg. Zuckerberg is said to be leaving headcount decisions in the hands of team leaders. Measures may include moving people to other teams and not hiring replacements for folks who leave.

Meta declined to comment on the report. The company directed Engadget to remarks Zuckerberg made during Meta’s most recent earnings call in July. “Given the continued trends, this is even more of a focus now than it was last quarter,” Zuckerberg said at the time. “Our plan is to steadily reduce headcount growth over the next year. Many teams are going to shrink so we can shift energy to other areas, and I wanted to give our leaders the ability to decide within their teams where to double down, where to backfill attrition, and where to restructure teams while minimizing thrash to the long-term initiatives.”

In an earnings report, Meta disclosed that, in the April-May quarter, its revenue dropped by one percent year-over-year. It’s the first time the company has ever reported a fall in revenue.

Word of the hiring freeze ties in with a report from last week, which suggested that Meta has quietly been ushering some workers out the door rather than conducting formal layoffs. In July, it emerged that the company asked team heads to identify “low performers” ahead of possible downsizing. The company is said to have been cutting costs on other fronts, such as by cutting contractors and killing off some projects in its Meta Reality Labs division. Those reportedly included a dual-camera smartwatch.

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