Nothing announces budget-friendly sub-brand, readies new smartwatch

Nothing has only been around a few years, racking up successes in that time frame, and now the company is launching a sub-brand dedicated to affordability. Speaking during the company’s latest community update video, CEO Carl Pei announced CMF by Nothing, which promises “a new range of products that make better design more accessible” via low pricing.

CMF stands for “Color, Material and Finish” and already has a couple of products in the works, including a smartwatch and a pair of earbuds. Both items are set to arrive later this year, with actual details promised for the coming months. Pei says that CMF will set itself apart from its parent brand by focusing on “clean design” that’s “accessible,” whereas Nothing prioritizes a “premium” feel and “design innovation.”

Pei also noted that CMF is being run by a different team, so it won’t take too much attention from the primary brand’s line of smartphones, earbuds and thingamajigs. This is not the CEO’s first rodeo in the world of affordable sub-brands. Back when he was with OnePlus, Pei kickstarted the Nord sub-brand, which is still around and regularly releases budget-friendly smartphones, earbuds and smartwatches.

It’s worth noting that Nothing already wades in the waters of affordability. The Nothing Phone 2 is $600, which is much lower than rival flagship offerings, and the Ear 1 earbuds originally launched for $100, before the price raised to $150 due to increased material costs.

This article originally appeared on Engadget at https://www.engadget.com/nothing-announces-budget-friendly-sub-brand-readies-new-smartwatch-183712114.html?src=rss

Walmart Expands In-Store Advertising Opportunities for Third Parties

Walmart, one of the world’s largest retailers, is taking steps to enhance its in-store advertising offerings for third-party businesses. The company aims to leverage self-checkout screens and in-store audio to provide more advertising opportunities to brands.

By tapping into these platforms, advertisers can connect with Walmart shoppers in a targeted manner, increasing brand visibility and potential sales.

A New Avenue for Third-Party Advertisers

As reported by CNBC, Walmart is actively promoting the sale of in-store advertisements to third parties. These ads will appear on self-checkout screens and as 30-second radio spots on the store’s audio system. Advertisers will have the flexibility to choose specific regions or target particular Walmart stores, tailoring their campaigns to reach their desired audiences effectively.

In addition to the in-store ad displays, Walmart is beta-testing food demo kiosks in selected Dallas-Fort Worth-area stores; These kiosks offer sampling stations similar to those found in Costco stores. The plan is to expand these sampler stations to 1,000 Walmart stores nationwide by the end of January. Advertisers can bundle these stations with other advertising options, enhancing their reach and engagement.

QR Codes for Seamless Purchases

To facilitate a seamless shopping experience, Walmart will provide QR codes for customers to scan and purchase the products they try at the food demo kiosks. This innovative approach aims to bridge the gap between experiencing a product and making a purchase, making it more convenient for shoppers to acquire products that pique their interest.

Advertising as Part of the Diversification Strategy

While advertising currently constitutes a relatively small part of Walmart’s business, generating $2.7 billion in the last fiscal year out of its total revenue of $611.3 billion, the company is keen on expanding its advertising initiatives. Walmart’s CEO, Doug McMillon, previously outlined the company’s intent to diversify its revenue streams, with advertising being a significant component of this plan.

Walmart’s move to enhance in-store advertising follows a trend observed among other retailers. Companies like Target and Walgreens have also been testing ad displays throughout their stores, offering advertisers additional channels to connect with customers during their shopping journey.

Enhancing Customer Connections

Ryan Mayward, Walmart’s senior VP of retail media sales for Walmart Connect, the company’s ads division, believes that in-store advertising helps customers make connections between products and encourages them to consider additional purchases. For instance, an advertised jar of salsa in the chip aisle may prompt a shopper to grab it alongside their chips, enhancing the overall shopping experience.

In-store advertising presents a similar effect to targeted ads seen on mobile devices, creating valuable connections and increasing the potential for impulse purchases and, as it becomes an increasingly integral part of Walmart’s (and many other companies’) strategy, businesses know that they can leverage these opportunities to reach a broader audience and drive sales in a targeted and effective manner.

Walmart Expands In-Store Advertising Opportunities for Third Parties

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Star Witness Undercuts Republican Corruption Case Against Biden

A transcript reveals that former Hunter Biden associate Devon Archer said the opposite of what Republicans claimed he said.

Ahsoka Won't Require You to Have Seen Star Wars Rebels (But You Should)

When The Mandalorian walked onto Disney+, Star Wars fans knew nothing about him. When Cassian Andor showed up on the streamer, most knew where he ended up, but no one knew how he got there. Both shows had a blank slate quality that, at least at the start, made them accessible to Star Wars fans of any kind. The next…

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FCC issues record $300 million fine for auto warranty robocallers

After a months-long investigation, the FCC has decided to go ahead with its proposed record-setting $300 million fine against “the largest illegal robocall operation” the agency has ever encountered. This is the heftiest fine ever issued by the FCC, due to the massive scope and illegality of the robocalling operation.

The agency issued the fine to an “international network of companies” that executed a scheme to make more than five billion robocalls to 500 million phone numbers during a three-month span in 2021. There are only 330 million people in the USA, so it’s likely you received one or many of these auto warranty scam calls. Additionally, the FCC concluded that the criminal enterprise violated federal spoofing laws by using more than a million different caller ID numbers to trick victims into answering the phone. In related news, answering the phone sucks.

The list of violations keep coming. The operation, run by Roy Cox, Jr. and Michael Aaron Jones via their Sumco Panama company, skirted prohibitions by sending pre-recorded voice calls to mobile phones without consent, placing telemarketing calls without consent and even dialing numbers included on the National Do Not Call Registry. The nefarious group also failed to identify callers at the start of conversations and voice messages and refused to provide call-back numbers to allow consumers to opt out of future communications. They basically turned 500 million smartphones into scam machines.

The FCC originally proposed the monumental fine because the robocalling met the criteria for “egregious violations” of current laws. Consumers have described the calls as “incessant” and “harassment.” To that end, Sumco Panama even participated in practices like calling health care workers from spoofed hospital numbers. It also changed its name when needed, to keep the subterfuge going, using company monikers like Virtual Telecom, Davis Telecom, Geist Telecom, Tech Direct, Posting Express and many more. 

As previously mentioned, the enterprise had been selling fake auto warranties since 2018. In addition to the fine, Cox and Jones were issued lifetime bans against making telemarketing calls. Last year, the FCC directed all United States voice service providers to cease carrying traffic associated with the pair and its entities. The agency gave the parties a chance to defend themselves, but they haven’t responded. If they don’t pay the gigantic fine in a timely fashion, the whole matter will be referred to the U.S. Department of Justice.

This article originally appeared on Engadget at https://www.engadget.com/fcc-issues-record-300-million-fine-for-auto-warranty-robocallers-171431348.html?src=rss

Trump: Biden DOJ ‘Concocted’ Charges To Waste My Time And Money

The former president raged on social media as he faced arraignment on his third indictment.

Cleaver iPhone Case Turns Smartphones Into Sharpphones

Designed with a handle for easy gripping, this kitchen cleaver iPhone case is perfect for letting people know you’re not to be approached while on a call. For sale on Amazon (affiliate link), the case is available for 15 different iPhone models, with either a black or silver blade finish. I’m going to get the silver finish for extra realism. Plus, maybe add a little blood splatter.

Of course, the knife isn’t really a knife; it’s just plastic, so you don’t have to worry about losing a toe in the event you drop a call. That’s a relief because I’m rarely not dropping my phone. Or throwing it in frustration. Online gambling was a terrible invention.

Sure, it won’t conveniently fit in any regular pants pocket or small purse, but I think we can all agree that’s a small price to pay for what is arguably the best iPhone case to ever grace the market. The butcher’s market, just to be clear.

 

Warner Bros. Says Strikes Saved Studio 'More Than $100 Million' So Far

In a stunning display of not seeing the forest for the trees, yesterday’s Q2 earnings call for Warner Bros. saw the studio remark on the current impact of the ongoing dual strikes by the WGA and SAG-AFTRA. The good news: they of course hope the strikes will end soon. The bad? Well, it’s not bad for Warner Bros., as…

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Apple's MacBook Air M2 drops back to a record low of $950

The base model of Apple’s 13-inch MacBook Air with the M2 chip has returned to a record low of $949 at B&H Photo and Best Buy. The price has dipped this far before, but this is still a rare sale — and a good buy as the 13-inch Air is our current favorite Apple laptop. The list price for this configuration is $1,099 (Apple dropped the MSRP by $200 when the 15-inch MacBook Air came out earlier this summer), making this a tidy, $150 discount. You get 8GB of RAM and 256GB of SSD and Apple’s latest M2 system-on-a-chip, which improves both the machine’s speed and battery life. The discount applies to all four colorways, instead of just one or two.   

While the M2 chip is currently Apple’s latest processor, it’s worth noting that new M3-equipped Macs will probably debut this fall, along with the expected iPhone 15, both of which we anticipate hearing about in September. As the company has done in the past, Apple will likely keep the M2 machines in its lineup, though the price may come down even further. That said, if you’re in the market right now for a solid ultraportable for college or nomadic work, this is a good deal. 

Despite the release of the 15-inch MacBook Air, we still think the 13-inch model is the best Apple laptop for most people, and it’s the top recommendation in our guide. Engadget’s Devindra Hardawar gave it a high score of 96 in his review, praising it’s speed and versatility. The quad speakers can fill a room without distortion and the three-mic array does a good job of clearly picking up your voice on calls. The M2 chip makes it plenty fast enough to handle streaming and cloud gaming and does a great job with Apple Arcade games. 

Despite being less than a half-inch thick, the M2 MacBook Air retains its headphone jack, provides two Thunderbolt ports and a MagSafe connector for charging. And the battery lasted for 16 and a half hours in our rundown tests. We think it’s a great laptop for everyday use and standard productivity, though if you want to do intensive video editing, you may want to step up to a Pro model. The base model of that machine is $200 off at B&H Photo, but will still run you $1,799. 

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.

This article originally appeared on Engadget at https://www.engadget.com/apples-macbook-air-m2-drops-back-to-a-record-low-of-950-161530350.html?src=rss

Tom Brady Now Co-Owns A British Soccer Team

“Maybe you are asking, ‘What do you know about English football, Tom?’” the retired NFL great asked while announcing his minority ownership of the club.