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Comcast is discontinuing its its “Xfinity 10G Network” branding to describe its internet service after a National Advertising Review Board (NARB) panel found that the term could mislead consumers into thinking that Comcast’s cellular and broadband services would offer much faster speeds than current-generation networks. Comcast rivals T-Mobile and Verizon had challenged the branding with the National Advertising Division (NAD), an ad industry watchdog, which had recommended that Comcast get rid of it in October 2023. Comcast’s confusing branding is at the heart of this challenge: “5G” refers to mobile internet, while “10G” refers to 10-gigabit broadband speeds typically delivered to homes through physical infrastructure.

On Wednesday, the NARB said that it agreed with the NAD’s decision and recommended that Comcast “discontinue use of the term 10G in the product service name ‘Xfinity 10G Network’ and when 10G is used descriptively to describe the Xfinity network.” The NARB found that the branding could mislead consumers into thinking that “10G” offered significantly faster speeds than current-generation 5G networks

The NARB also decided that using “10G” to refer to home broadband, as Comcast did, was misleading because consumers would assume that they would get 10-gigabit internet speeds on every Xfinity connection. In reality, as Ars Technica pointed out, getting those speeds requires getting Xfinity’s fiber-to-the-home connection, which typically costs hundreds of dollars more in monthly fees, installation, and activation over Xifnity’s regular cable broadband plans.

In a statement that Comcast provided to the NARB, the company agreed to stop using the misleading branding in its marketing. “Although Comcast strongly disagrees with NARB’s analysis and approach, Comcast will discontinue use of the brand name ‘Xfinity 10G Network’ and will not use the term ’10G’ in a manner that misleadingly describes the Xfinity network itself,” Comcast said. 

The company said, however, that it still “reserves the right” to use both “10G” and “Xifnity 10G” in ways that do “not misleadingly describe the Xfinity network itself”, so expect both terms to still show up in Xfinity marketing, just, hopefully, in less misleading ways.

This article originally appeared on Engadget at https://www.engadget.com/comcast-agrees-to-kill-10g-branding-after-advertising-watchdogs-said-it-was-misleading-185550194.html?src=rss

The rumors were true: a remake of Until Dawn is coming to PlayStation 5 and PC later this year. As revealed during the latest State of Play showcase, the upgraded version of the interactive horror game is being built in Unreal Engine 5 and it will have several new bells and whistles.

You’ll be able to experience the action from a third-person perspective for the first time. Ballistic Moon, which is handling the remake in the stead of original developer Supermassive Games, is expanding the color palette to make it more cinematic and bringing in contextual character movement animations.

There’s also a new score from horror composer Mark Korven (The Witch), while the characters, visual effects and environments are all getting upgrades. “We’ve endeavored to keep the fantastic narrative integratory of the original, but we have seized the opportunity to expand upon unexplored emotional parts of the story,” Ballistic Moon creative director Neil McEwan wrote on the PlayStation Blog.

The remake should arrive before the movie adaptation of Until Dawn that was announced in January. Unless the cast members all reprise their roles, the new version of the game will likely have bragging rights in at least one respect: the presence of a bonafide Academy Award winner in the form of Rami Malek.

This article originally appeared on Engadget at https://www.engadget.com/an-until-dawn-remake-is-coming-to-ps5-and-pc-this-year-191524477.html?src=rss

Apple’s new plan to give a higher cut of royalties to artists who offer spatial audio has pissed off some indie labels, who argue it will take potential earnings away from them in favor of companies with more resources at their disposal, according to a report from the Financial Times. Apple last month started offering 10 percent higher royalties to artists who release spatial audio tracks on Apple Music. But, this comes out of the same fixed pool of money also used to pay artists who do not offer the format.

Spatial audio is produced using Dolby Atmos technology and, according to executives who spoke with FT, costs roughly $1,000 more per song. A whole album would cost about 10 times as much — now multiply that to account for the hundreds or thousands of albums a label may have in its back catalog. The Financial Times spoke with executives from Beggars Group, Secretly and Partisan Records, which house labels representing artists including Vampire Weekend, Phoebe Bridgers and others.

One executive told FT, “If [this policy] takes between 5 and 10 percent off of your global revenues, and not even because the songs aren’t performing but because you lose that money and it goes to Universal, the biggest player in the market, we’re definitely concerned. It’s hard enough to make money off of streaming.” They plan to take it up with Apple in hopes of working out a better deal.

This article originally appeared on Engadget at https://www.engadget.com/indie-labels-say-apple-musics-spatial-audio-royalties-only-benefit-the-biggest-player-211730447.html?src=rss

Tesla and the 25 California counties that sued the automaker for mishandling hazardous waste at its facilities around the state have already reached an agreement just a few days after the lawsuit was filed. The court has ordered the automaker to pay $1.5 million as part of the settlement, which also includes hiring a third party to conduct annual waste audits of its trash containers for five years. These auditors will be taking a close look at the company’s trash containers to check for hazardous materials. 

The counties that sued Tesla, which include Los Angeles and San Francisco, accused the company of dumping improperly labeled materials at transfer centers and landfills that were “not permitted to accept hazardous waste.” Based on the complaint filed in San Joaquin County, Tesla was illegally disposing the waste it generated manufacturing and servicing its vehicles. 

Undercover investigators from the environmental division at the San Francisco District Attorney’s Office were the first to find evidence of Tesla’s illegal activities back in 2018. They found trash containers at the company’s service centers containing materials, such as aerosols, antifreeze, lubricating oils, brake cleaners, lead acid batteries, aerosols, antifreeze, waste solvents, electronic waste and waste paint when they weren’t supposed to. Investigators from other California counties’ District Attorney’s offices conducted their own investigations and found similar unlawful disposals. The Alameda country authorities who looked into its Fremont factory activities, for instance, discovered illegal disposal of waste containing copper and primer-contaminated debris. 

Tesla reached a settlement with the Environmental Protection Agency over its handling of hazardous materials back in 2019 and had to agree to properly manage waste at its Fremont plant in addition to paying a $31,000 fine. The automaker had also taken steps to screen its trash containers for hazardous waste before taking them to the landfill after being notified of the issue. But as District Attorney Brooke Jenkins said, “today’s settlement against [the company] serves to provide a cleaner environment for citizens throughout the state by preventing the contamination of [their] precious natural resources when hazardous waste is mismanaged and unlawfully disposed.” By having a third party regularly check whether Tesla continues to comply with the agreement, authorities can ensure that the company isn’t illegally dumping harmful materials across the state over the next few years. 

This article originally appeared on Engadget at https://www.engadget.com/tesla-settles-california-hazardous-waste-lawsuit-for-15-million-070513014.html?src=rss

Dune: Part Two is a little over a month away, and fans are still hoping there’s more films to come. Director Denis Villeneuve’s been quite about his desires to adapt the book’s immediate sequel, Dune Messiah. And while those plans haven’t changed, it sounds like he’ll step back from the series before giving that one a…

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