Warner Bros. has its own streaming service, sure, but Scooby-Doo! The Live-Action Series will be driving its psychedelic Mystery Machine straight to Netflix. It’ll be produced by Greg Berlanti, whose other Netflix projects include a pair of other spooky shows: Chilling Adventures of Sabrina and the current Dead Boy…
Universal Studios Hollywood and the Universal Orlando Resort are bringing more blockbuster movie action to your summer vacations before next year’s Epic Universe opening. Things kicked off at Universal Studios Hollywood with the Studio Tour’s 60th anniversary and Ryan Gosling making a surprise appearance for a new,…
Meta is offering some creators thousands of dollars if they go viral on Threads. The payouts are part of a new invitation-only bonus program that rewards creators who use Meta’s newest app.
An Instagram support page offers some details about the bonus program, which Meta hasn’t formally announced. It states that creators can earn money “based on the performance of your Threads posts” or “the number of posts you create.” It appears that specific terms of the bonuses are individualized to each creator. “Details of the bonus program may vary by participant,” the company notes.
The program seems to be a small-scale effort for now — the company refers to it as being in “testing” — but it offers a preview of how Meta may look to ramp up its efforts to use creators to boost engagement on the service. Meta has previously offered bonuses for posting Reels on Facebook and Instagram, but it’s the first time the company has paid for posts on Threads. The Threads bonus program was first reported by Business Insider earlier this month.
Some creators are already being offered thousands of dollars for high-performing posts. According to one screenshot making the rounds on Threads, at least one creator was offered “up to $5,000” for Threads posts or replies with 10,000 views or more. That’s not nearly as high as the $10,000 bonuses Reels creators could once earn on Instagram, but is still quite generous considering posting on Threads requires far less effort than shooting and editing a compelling video.
Meta isn’t the only platform trying to lure creators with promises of potential payouts. X also offers creators direct payments based on their engagement, but that program is a revenue sharing arrangement for users who pay for premium subscriptions.
Threads has been growing steadily since its launch last year, and has more than 150 million monthly users, Mark Zuckerberg revealed last week. The Facebook founder has speculated that the app could one day be the company’s next billion-user platform, though it would likely take several years to reach that milestone. Either way, onboarding popular creators from Instagram would be an important step to boost engagement on Threads. The company also recently partnered with Taylor Swift’s team to get the pop star on the app to promote her latest album. Meta hasn’t shared what, if any, terms were associated with that arrangement, but the effort involved custom animations and other “Easter eggs” for Swift fans.
This article originally appeared on Engadget at https://www.engadget.com/meta-is-offering-some-creators-thousands-of-dollars-in-bonuses-for-threads-posts-193950157.html?src=rss
Since time immemorial, the machine of movie merchandising has revealed plot details—or at the very least got people to wildly and often incorrectly speculate about them—well before a movie’s release. So it’s perhaps fitting then, that the most we’ve seen of Captain America: Brave New World so far is not in a trailer,…
Meta is offering some creators thousands of dollars if they go viral on Threads. The payouts are part of a new invitation-only bonus program that rewards creators who use Meta’s newest app.
An Instagram support page offers some details about the bonus program, which Meta hasn’t formally announced. It states that creators can earn money “based on the performance of your Threads posts” or “the number of posts you create.” It appears that specific terms of the bonuses are individualized to each creator. “Details of the bonus program may vary by participant,” the company notes.
The program seems to be a small-scale effort for now — the company refers to it as being in “testing” — but it offers a preview of how Meta may look to ramp up its efforts to use creators to boost engagement on the service. Meta has previously offered bonuses for posting Reels on Facebook and Instagram, but it’s the first time the company has paid for posts on Threads. The Threads bonus program was first reported by Business Insider earlier this month.
Some creators are already being offered thousands of dollars for high-performing posts. According to one screenshot making the rounds on Threads, at least one creator was offered “up to $5,000” for Threads posts or replies with 10,000 views or more. That’s not nearly as high as the $10,000 bonuses Reels creators could once earn on Instagram, but is still quite generous considering posting on Threads requires far less effort than shooting and editing a compelling video.
Meta isn’t the only platform trying to lure creators with promises of potential payouts. X also offers creators direct payments based on their engagement, but that program is a revenue sharing arrangement for users who pay for premium subscriptions.
Threads has been growing steadily since its launch last year, and has more than 150 million monthly users, Mark Zuckerberg revealed last week. The Facebook founder has speculated that the app could one day be the company’s next billion-user platform, though it would likely take several years to reach that milestone. Either way, onboarding popular creators from Instagram would be an important step to boost engagement on Threads. The company also recently partnered with Taylor Swift’s team to get the pop star on the app to promote her latest album. Meta hasn’t shared what, if any, terms were associated with that arrangement, but the effort involved custom animations and other “Easter eggs” for Swift fans.
This article originally appeared on Engadget at https://www.engadget.com/meta-is-offering-some-creators-thousands-of-dollars-in-bonuses-for-threads-posts-193950157.html?src=rss
Meta is offering some creators thousands of dollars if they go viral on Threads. The payouts are part of a new invitation-only bonus program that rewards creators who use Meta’s newest app.
An Instagram support page offers some details about the bonus program, which Meta hasn’t formally announced. It states that creators can earn money “based on the performance of your Threads posts” or “the number of posts you create.” It appears that specific terms of the bonuses are individualized to each creator. “Details of the bonus program may vary by participant,” the company notes.
The program seems to be a small-scale effort for now — the company refers to it as being in “testing” — but it offers a preview of how Meta may look to ramp up its efforts to use creators to boost engagement on the service. Meta has previously offered bonuses for posting Reels on Facebook and Instagram, but it’s the first time the company has paid for posts on Threads. The Threads bonus program was first reported by Business Insider earlier this month.
Some creators are already being offered thousands of dollars for high-performing posts. According to one screenshot making the rounds on Threads, at least one creator was offered “up to $5,000” for Threads posts or replies with 10,000 views or more. That’s not nearly as high as the $10,000 bonuses Reels creators could once earn on Instagram, but is still quite generous considering posting on Threads requires far less effort than shooting and editing a compelling video.
Meta isn’t the only platform trying to lure creators with promises of potential payouts. X also offers creators direct payments based on their engagement, but that program is a revenue sharing arrangement for users who pay for premium subscriptions.
Threads has been growing steadily since its launch last year, and has more than 150 million monthly users, Mark Zuckerberg revealed last week. The Facebook founder has speculated that the app could one day be the company’s next billion-user platform, though it would likely take several years to reach that milestone. Either way, onboarding popular creators from Instagram would be an important step to boost engagement on Threads. The company also recently partnered with Taylor Swift’s team to get the pop star on the app to promote her latest album. Meta hasn’t shared what, if any, terms were associated with that arrangement, but the effort involved custom animations and other “Easter eggs” for Swift fans.
This article originally appeared on Engadget at https://www.engadget.com/meta-is-offering-some-creators-thousands-of-dollars-in-bonuses-for-threads-posts-193950157.html?src=rss
Millions of Americans pay for Netflix, doling out anywhere from $6.99 to $22.99 a month. It’s a common belief that you can get out of recurring charges like this by canceling your credit card. Netflix won’t be able to find you, and your account will just go away, right? You wouldn’t be crazy for believing it, but it’s…
Streamflation is real y’all. Peacock just announced its raising prices again, less than a year after it last upped subscription costs. The new price will be $8 per month for Peacock with ads and $14 per month for an ad-free experience, starting on July 18 for new subscribers and August 17 for pre-existing users. An ad-free subscription will be the same price as Disney+ and nearly as much as Netflix. Mrs. Davis was good, but was it that good?
To put this into perspective, just one year ago a subscription to Peacock set you back just $5 to $10 per month, depending on if you went with ads or not. Then there was a $1 increase last summer, and now a $2 increase this summer. If this rate of increase keeps up, Peacock will cost $260,000 per month by 2040, and that’s with ads. But can you really put a price tag on finding out if Jim and Pam ever kiss?
There is a method to Peacock’s price-gouging madness. The 2024 Summer Olympics is right around the corner and the streamer will be showing “every sport and event, including all 329 medal events.” The platform will also host full-event replays, curated video clips and original commentary. The Olympics kick off on July 26, just eight days after the price increase starts for new subscribers. Get that Olympics audience cheddar, Peacock, though good luck keeping subscriberers once the games end.
Peacock is just following the market here, as rival streaming services have been raising prices left and right. Just about every major streaming platform has become more expensive in the past year, including Disney+, Apple TV+ and Netflix. Other types of streaming services aren’t immune. Spotify is planning on raising subscription prices for US customers later this year, despite recently reporting record profits for the first quarter of 2024.
This article originally appeared on Engadget at https://www.engadget.com/peacock-is-raising-prices-again-just-in-time-for-the-olympics-185457098.html?src=rss
The European Union is getting ready to launch a new investigation into Meta over its handling of election-related content, according to a new report in The Guardian. Details of the investigation could be announced “later this week,” but European officials are reportedly concerned about “deceptive advertising and political content.”
According to the Financial Times, the EU has also raised concerns about Russia’s “efforts to undermine upcoming European elections” and other foreign interference campaigns. The EU is set to hold parliamentary elections in June. If the company is found to have run afoul of the Europe’s Digital Services Act, it could be hit with large fines.
EU officials are also “particularly concerned” about Meta’s plan to shut down CrowdTangle in August. The tool has been widely used by researchers and fact checkers for years to study how content spreads across Facebook and Instagram. Dozens of researchers and fact-checking groups signed an open letter to the company last month saying that shutting down the tool ahead of dozens of global elections would be a “direct threat” to election integrity efforts around the world.
“We have a well-established process for identifying and mitigating risks on our platforms,” a Meta spokesperson told Engadget in a statement. “We look forward to continuing our cooperation with the European Commission and providing them with further details of this work.”
Elsewhere, the EU is also investigating Meta over its ad-free subscription plan available to European users. That investigation, which could last up to a year, will look into whether the social media company has violated Europe’s Digital Markets Act, by not offering users a “real alternative” to opt out of data collection.
This article originally appeared on Engadget at https://www.engadget.com/the-european-union-will-reportedly-open-a-new-investigation-into-meta-over-election-policies-174818594.html?src=rss
OpenAI is under scrutiny in the European Union again — this time over ChatGPT’s hallucinations about people.
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