When it was built in 1977, Citicorp Center (later renamed Citigroup Center, now called 601 Lexington) was, at 59 stories, the seventh-tallest building in the world. You can pick it out of the New York City skyline by its 45-degree angled top.
When George Laurer goes to the grocery store, he doesn’t tell the check-out people that he invented the barcode, but his wife used to point it out. "My husband here’s the one who invented that barcode," she’d occasionally say. And the check-out people would look at him like, "you mean there was a time when we didn’t have barcodes?"
At its peak, the Berlin Wall was 100 miles long. Today only about a mile is left standing. Compared with other famous walls in history, this wall had a pretty short life span.
It started with some Pittsburgh humor. Pittsburgh-based comedian Tom Musial does a bit about a GPS unit that can give directions in "Pittsburghese." Because in Pittsburgh, no one calls it "Interstate 376," it’s "The Parkway." It’s not "The Liberty Tunnel," it’s "The Liberty Tubes."
You know the saying: you can’t judge a book by its cover. With magazines, it’s pretty much the opposite. The cover of a magazine is the unified identity for a whole host of ideas, authors, and designers who have created the eclectic array of stories and articles and materials within each issue. And, some would argue, this identity extends to the reader as well.So if, say, you’re seen with an issue of Vogue, you’re don’t just own that copy–you become a Vogue reader.