Mavic, maker of bike parts and accessories, has gone all Sony on us. The EZ-Ride Evolve pedals don’t look too different from a normal platform pedal, but that little circle in the center is a magnet. When combined with the matching shoes (and here’s the proprietary Sony-style part) which are only supplied by Mavic, your feet will snap into position as the powers of attraction take hold.
Or will they? A small magnet, however strong, will never replace proper toe-clips or cleats as mechanisms for keeping feet on pedals. On the other hand, the stiffened soles will make riding more comfortable and efficient than a pair of Converse, and the matching male and female X-shapes, along with the magnet, will at least keep your feet in the proper position on the pedals.
The problem is that you can only buy your shoes from Mavic. We imagine there may be a tiny demand for these in the mountain biking market, but otherwise, use toe-clips or just learn to put your balls on the pedals (the balls of your feet, that is). Mavic’s magnetic pedals cost around $60 per pair, the shoes $90.
Product page [Mavic via Bike Radar]