Hasta La Gadget!

If you hadn’t noticed, Intel’s running huge MeeGo ads all over the place today, including here on Engadget. That’s got our attention for a few reasons: first, our editorial staff wants the hair-trigger audio playback and content-obscuring animation disabled as badly as you do, and second, we’re sort of wondering what Intel is trying to accomplish by pushing MeeGo now that Nokia has strongly backed away from the OS in favor of Windows Phone 7. It’s hard to understand, especially since Intel’s directing these ads at developers — who’s going to develop apps for a platform that has zero shipping mass-market devices? And even if there were a groundswell of MeeGo development action, why is Intel leading the charge, when it has yet to ship any chips suitable for a phone or tablet, and MeeGo tablet development appears to have completely stalled out? It’s very curious.

Now, we have great faith in Intel — the company is smart, capable, and big enough to succeed at anything it wants to, and it’s made it very clear at MWC that devices with Medfield mobile processors will ship sometime this year and be competitive with the best of what ARM can offer. That will be an enormous and noteworthy accomplishment when it happens — Intel’s been promising a serious mobile chip for years now, and it’ll be exciting to see the company finally join the race. But let’s be honest: any viable Medfield device will be running Android, not MeeGo. To quote Nokia’s Stephen Elop, the battle of devices has become a war of ecosystems, and MeeGo simply doesn’t offer an ecosystem that’s competitive with iOS, Android, or what Nokia and Microsoft are planning to build with Windows Phone 7. It’s a harsh truth, but it’s inescapable. Sure, maybe Intel can convince a second-tier manufacturer to ship a Medfield / MeeGo device — it’s using the Atom-based ExoPC Slate to demo the MeeGo tablet UI, for example — but it’s simply not going to entice the Samsungs and HTCs of the world to invest the serious capital required to make MeeGo a success without some sort of major industry disruption.

Now, that disruption isn’t impossible to imagine — let’s say one of the various IP lawsuits aimed at Android is successful, or something — but unless and until that happens, we’d say Intel’s far better off investing its resources into working with a vendor on a top-tier Android handset that can run with something like the Motorola Atrix 4G or the HTC Thunderbolt. That’s a sure way to get back into the conversation — and after years of empty promises around Moorestown, Medfield, Moblin, and now MeeGo, getting back in the mobile conversation is something Intel desperately needs to do.

Oh, and figuring out how to make ads that don’t autoplay audio wouldn’t hurt, either.

Editorial: Intel keeps pushing MeeGo, but why? originally appeared on Engadget on Mon, 14 Feb 2011 19:08:00 EDT. Please see our terms for use of feeds.

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HP told us to watch for a special new campaign during the Grammys, so watch we did — only to find this commercial and occasional on-stage pimping of the HP TouchPad. The latter is standard business practice, to be sure, but the former? Well, words (nearly) escape us. You really have to watch it for yourself, but just imagine a butchering of Lou Reed’s classic (though far, far overused) “Walk On The Wild Side,” where tales of doping and cross dressing have been replaced with tales of… Tweeting. And Digging. And other really trite stuff. The cinematography and general message of the commercial is actually spot on, but it all gets crushed under the weight of this bad musical decision. HP played this same video at the event on Wednesday, but little did we know it would be the kick-off of the company’s marketing onslaught.

We’re honestly taken aback by how off key (no pun intended) this ad is. You would think after all the bad press Palm got on its previous big ad campaign (and even after some not-so-gentle advice) the folks in charge would think twice about something this potentially polarizing. We won’t lie — we’re disappointed. Both by HP / Palm, and Lou Reed. All of you guys… back to the drawing board.

Look on the bright side, though — at least you’ve got about six months to wash this out of people’s brains.

HP’s ‘Everybody On’ ad goes to the Grammys, causes nationwide cringing originally appeared on Engadget on Sun, 13 Feb 2011 21:03:00 EDT. Please see our terms for use of feeds.

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Starbucks has given the caffeinated crowd a new reason, other than the free WiFi, to stop by a couple of locations in Toronto and Vancouver — interactive window displays! Taking sidewalk passers-by on a journey to assemble their favorite Tazo teas, the interactivity comes via a vinyl screen, projector, and gesture controls. We’ve already seen an interactive storefront in the US, so its about time our friends up north got some geekified advertising of their own. Vid’s after the break.

Continue reading Interactive storefront displays show up at Canadian Starbucks, window licking discouraged

Interactive storefront displays show up at Canadian Starbucks, window licking discouraged originally appeared on Engadget on Mon, 07 Feb 2011 22:20:00 EDT. Please see our terms for use of feeds.

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Sony Ericsson has finally stopped teasing, winking, and nodding knowingly and has just come clean — the Xperia Play is most definitely real and it’ll be one of the first devices announced at this year’s Mobile World Congress in Barcelona. We’re treated to a date and time, February 13th at 6PM GMT, a pair of full frontal shots of the Gingerbread-running, gamepad-wearing smartphone, and the full version of that creepy ad we saw for it a couple of days back. Missed it on the Super Bowl? Scope it out after the break.

P.S. – Missed our coverage of Super Bowl Media Day? Catch up here!

Continue reading Sony Ericsson makes Xperia Play official in Super Bowl commercial, full launch coming February 13th

Sony Ericsson makes Xperia Play official in Super Bowl commercial, full launch coming February 13th originally appeared on Engadget on Sun, 06 Feb 2011 20:06:00 EDT. Please see our terms for use of feeds.

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The evidence for a Motorola Xoom launch on February 24th just became that bit more compelling, courtesy of this here Best Buy ad. It promises Moto’s Android tablet will be in stores a couple of weeks from now, decorated with a daunting $799.99 sticker. That price agrees with one of our earliest leaks on the matter, purportedly from Verizon’s own systems, so all the pieces seem to be falling into place for a pretty exciting end to February for Android fans. This flier also has some data tariffs on it, starting at $20 per month for a 1GB allowance and stretching up to a 10GB limit for $80 (identical to VZW’s pricing with the Galaxy Tab). Doesn’t really sound like the most appealing proposition we’ve ever heard, but maybe if those prices remain static once the Xoom gets its 4G upgrade, we could learn to love them.

Update: Motorola’s official Xoom portal just went live, presumably as its Super Bowl ad finally aired.

Best Buy ad prices Motorola Xoom at $800, affirms February 24th launch date originally appeared on Engadget on Sun, 06 Feb 2011 19:34:00 EDT. Please see our terms for use of feeds.

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