Hasta La Gadget!

HTC’s definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company’s gearing up to go mainstream — this is the first print ad from the new HTC You campaign that’s launching today. Considering HTC’s recent slew of high-profile handset launches like the Hero, HD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we’d say this marketing push hasn’t come a moment too soon. As for the ad itself, while it’s not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole — we’ll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again.

Update: And the commercials have gone live on YouTube as well — we gotta say, we’re pretty into them. Check ’em after the break.

Continue reading HTC You ad campaign unveiled (update: video!)

Filed under: Cellphones

HTC You ad campaign unveiled (update: video!) originally appeared on Engadget on Mon, 26 Oct 2009 00:20:00 EST. Please see our terms for use of feeds.

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Can’t argue with a wig like that, right? Video after the break.

Update: Two more added. Are these still fun?

Continue reading Apple welcomes Windows 7 the only way it knows how, with a new commercial (video, updated)

Filed under: Desktops, Laptops, Software

Apple welcomes Windows 7 the only way it knows how, with a new commercial (video, updated) originally appeared on Engadget on Thu, 22 Oct 2009 20:51:00 EST. Please see our terms for use of feeds.

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It’s another Microsoft video, another few minutes of hilarious, unintentional pain. This time Microsoft is tackling the topic of apps, riffing on the abundance of gimmick apps for the iPhone. Unfortunately for Microsoft, we’d think the last thing it would want to do is draw comparisons between Apple’s App Store and the company’s freshly minted Windows Marketplace for Mobile. Video is after the break.

[Via TUAW]

Continue reading Microsoft makes a funny with Marketplace ‘apps lab’

Filed under: Cellphones

Microsoft makes a funny with Marketplace ‘apps lab’ originally appeared on Engadget on Wed, 21 Oct 2009 21:30:00 EST. Please see our terms for use of feeds.

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We knew Verizon Wireless would soon be throwing caution to the wind in an effort to sway uncommitted smartphone buyers towards Big Red, and it looks like the November-bound Motorola Droid will be VZW’s anti-iPhone. The spot, which launched tonight and can be view in its entirety after the break, is a 30 second clip that begins by mocking Apple’s cutesy music and iconic font typically seen in iPhone plugs. It reels off a number of things that the iPhone can’t do, and then abruptly goes into full-on tease mode by flashing glimpses of a robot-controlled future and a tagline that simply states: “Droid Does.” No shots of the actual Motorola Droid (or Sholes, as it was known in the past) are shown, but a dedicated teaser portal has already been erected; through that, we’re told that the phone will boast Android 2.0 and a 5 megapixel camera. At this point, we’d say the gloves are definitely off — AT&T, have anything to say for yourself, or is the iPhone doing just fine on its own?

Update: See that alien counter that’s just sitting on the lower end of the teaser page? As reader Craig N. and a number of others have pointed out, a quick perusal through the page’s XML file reveals the end of that timer to be October 30th — not that we expect to be waiting that long for more Droid news, but it’s something to keep in mind.

[Thanks to everyone who sent this in]

Continue reading Verizon’s anti-iPhone gets its first commercial: ‘Droid Does’ (update)

Filed under: Cellphones

Verizon’s anti-iPhone gets its first commercial: ‘Droid Does’ (update) originally appeared on Engadget on Sat, 17 Oct 2009 22:04:00 EST. Please see our terms for use of feeds.

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Windows fans expecting Apple to let Microsoft have its moment in the sun next week when Windows 7 launches should probably know better by now — the Mac maker is actually planning a marketing counter-offensive to hit alongside 7’s debut. According to Phil Schiller, the convoluted upgrade path from Windows XP to Windows 7 represents a big opportunity for Apple, since users have to back everything up and reformat. “Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?” Well — we’re sure most of you can think of several reasons. Of course, Microsoft has long said that most people will actually get Windows 7 when they purchase a new machine, which is one reason we’re seeing such an absolute flood of interesting and innovative new PC hardware — but Phil seems to remember that was also the company line about Vista, and homeboy isn’t backing down. “We’ve been through these transitions before, and no matter how you look at it-it’s still Windows.” Harsh burn, amigo. Any last predictions? “I expect Snow Leopard will have an amazing upgrade rate, and Windows 7 won’t.” We thought you might say something like that. Good thing we’re giving Steve Ballmer a chance to respond live on the air next week, no?

[Via AppleInsider]

Filed under: Software

Phil Schiller on Windows 7: ‘No matter how you look at it, it’s still Windows’ originally appeared on Engadget on Thu, 15 Oct 2009 12:39:00 EST. Please see our terms for use of feeds.

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