Coca-Cola’s Pop-Up Dining Room Invites You to Join the Fun

And so, Coca-Cola’s ingenious advertising campaigns continue. Remember their ‘Open Happiness’ vending machines that gave people free coke for a hug? This time around, they didn’t give out free drinks. This time, it was a complete meal – plus an awesome experience that they can tell their grandchildren about in due time.

Coca Cola Pop Out Dining

What Coca-Cola did was team up with the Naked Communications agency and production company Acne to bring Operation ‘Happiness Table’ to life. They deployed a delivery truck that was quickly converted into a food stand (thanks to its pull-out dining table!) and served a scrumptious dinner that was prepared by Italian chef and TV personality Simone Rugiati himself.

The goal of the stunt was to promote eating together with friends and family (and a Facebook app), because that’s where the fun and happiness truly is.

Do you agree?

[via Pop Up City]


Facebook’s First Ever Ad Gets a Hilarious Toilet-Themed Parody

It’s no secret that Facebook’s not doing so hot ever since they went public. The social network recently hit 1 billion users and to keep their numbers up (and perhaps to try making Facebook more relevant?), they recently released their first ever ad.

facebook parody

Oddly, the ad highlights how Facebook is like a chair. I kid you not. The ad talks about chairs and comes across as one of those artsy-fartsy videos that force you to come to some deep realization at the very end. Throw in doorbells, airplanes, and bridges, and that’s the ad for you in a nutshell.

Here’s the original Facebook ad, in case you haven’t seen it yet:

There’s only one mention of Facebook in the commercial, and the site isn’t featured even once, although that’s understandable considering this is a branding ad. However, the ad leaves a lot of room for ridicule and that’s the route that a lot of people did since it came out. One parody likens Facebook to toilets – you’ll have to check out the clip below to find out why. (Warning: Language NSFW)

[via CNET]


The Only Facebook Ad Parody You Need To Watch [Video]

I’m glad someone finally made a parody that truly shows the impossibly high level of imbecility and self-congratulatory pretentiousness of that stupid Facebook ad that we had to suffer last week. More »

Facebook marks one billion users by launching its first major ad

Facebook marks one billion users by launching its first major ad

It’s managed to get to one billion users without the aid of a traditional ad campaign, but the social network has now taken advantage of that milestone to try something different. Mark Zuckerberg has today introduced the company’s first proper ad, a one minute and thirty second video dubbed “The Things That Connect Us” that was produced by ad agency Wieden & Kennedy and directed by Alejandro Gonzalez Inarritu. According to Zuckerberg, the ad was made to “honor the people we serve” and “express what our place is on this earth,” adding that Facebook belongs to a “rich tradition of people making things that bring us together.” Like chairs. See it for yourself below.

Continue reading Facebook marks one billion users by launching its first major ad

Filed under:

Facebook marks one billion users by launching its first major ad originally appeared on Engadget on Thu, 04 Oct 2012 09:15:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceFacebook  | Email this | Comments

John Hodgman on the death of publishing and being a Mac trapped in a PC’s body

John Hodgman on the death of publishing and being a Mac trapped in a PC's body

I’m fully prepared to complete every sentence I utter about John Hodgman in the future with the qualifier “is a delight.” Author, comedian, professional voice actor, celebrity spokesperson — Hodgman keeps the sort of schedule that would make even the most hardened globe-trotting blogger ball up into the fetal position. When we finally nailed him down for an interview on the Engadget Show last month, we asked him to meet us at the General Society for Mechanics and Tradesmen in midtown Manhattan. It’s a place not far from Times Square that our producer Ben discovered while shooting a segment about the annual meeting of the Corduroy Appreciation Club, a group of menswear enthusiasts who meet each year on 11 / 11 — the date most closely resembling corduroy.

It’s a strange and beautiful old space that dates back to the early 19th century, as a resource for apprentices of a society that can, in turn, be traced back to 1785. It seems to serve a different purpose now, a couple of older gentlemen shuffling in and out of the library during the three hours we spend there, each staying quiet, seated alone at a small table, reading novels and history books from off the shelves. For today, however, it’ll serve as John Hodgman’s own private library, the tongue-in-cheek backdrop for his long-awaited Engadget Show interview. Ben and I go back and forth a bit, prior to his arrival, debating whether or not he’ll embrace the silly premise. He agrees immediately after traveling in from Brooklyn, offering up a single, key caveat: it’s actually the annex to his own private library.

The cameras roll and without missing a beat, he slips into his deranged millionaire persona, a character that has popped up a bit over the past few years, as Hodgman has wrapped up his trilogy of “complete world knowledge,” the last entry of which, “That is All,” was released in paperback and audiobook forms this week. “This,” the mustachioed author explains, “is the end of world knowledge.” It’s a journey that began in 2005, with the publication of “The Areas of My Expertise,” an almanac of sorts compiling the comedian’s knowledge of “matters historical, matters literary, matters cryptozoological and hobo matters,” to name but a small cross-section. Hodgman was a self-described former professional literary agent at the time, first making a splash amongst the literati some five years prior with the publication of the column “Ask a Former Professional Literary Agent” for uber-hip San Francisco publisher McSweeney’s.

Continue reading John Hodgman on the death of publishing and being a Mac trapped in a PC’s body

Filed under:

John Hodgman on the death of publishing and being a Mac trapped in a PC’s body originally appeared on Engadget on Wed, 03 Oct 2012 13:00:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Facebook outlines its ad targeting strategy on one handy page, presents a complex privacy picture

Facebook privacy padlockTo say that Facebook has to tread lightly around privacy issues is an understatement, especially with a targeted ad push underway. Rather than navigate that minefield once more, the social network hopes to skip it entirely by posting an overview of how the ad system tracks habits while retaining our anonymity. For the most part, Facebook walks the fine line carefully. Its Facebook Exchange auction system relies on a unique, untraceable browser ID to target ads to specific people without ever getting their identity; both a mechanism targeting ads beyond Facebook and a Datalogix deal to track the ad conversion rate use anonymous e-mail address hashes that keep advertisers happy without making the addresses readable to prying eyes. The initiative sounds like it’s on the right course, although there’s caveats at work. Opting out of any Facebook Exchange ads requires tracking down individual ad providers, which isn’t likely to result in many of us leaving the ad revenue stream. Likewise, those who’d object even to the completely anonymous ad profiling don’t have a say in the matter. With those concerns in mind, it’s doubtful there will be many significant objections in the future — Facebook knows its advertising money train can only keep churning if its members are comfortable enough to come along for the ride.

Filed under:

Facebook outlines its ad targeting strategy on one handy page, presents a complex privacy picture originally appeared on Engadget on Mon, 01 Oct 2012 16:16:00 EDT. Please see our terms for use of feeds.

Permalink Forbes  |  sourceFacebook  | Email this | Comments

LG Optimus G makes its commercial debut in Korea (video)

LG Optimus G makes its commercial debut in Korea

Well, we know there’s an LG event right around the corner and, if we were the betting type, we’d put our money on the flagship Optimus G making its stateside debut. Perhaps the biggest clue to what the company has up its sleeve is that the quad-core Snapdragon S4-powered handset just made its video debut. The sleek 4.7 inch handset is staring in its own commercial, currently posted on YouTube, that will be airing in the manufacturer’s homeland shortly after launch. The brief clip doesn’t tell us anything we didn’t already know, but we can’t find any reason complain about a few extra peeks at it before release. Check out the video after the break.

Continue reading LG Optimus G makes its commercial debut in Korea (video)

Filed under: ,

LG Optimus G makes its commercial debut in Korea (video) originally appeared on Engadget on Fri, 14 Sep 2012 17:04:00 EDT. Please see our terms for use of feeds.

Permalink Android Community  |  sourceLG Mobile Korea (YouTube)  | Email this | Comments

Awesome Hand Paintings are the Handiwork of Two Very Handy People

Now here’s some awesome (and literal) hand art. Body painter Annie Ralli and photographer Ray Massey were commissioned by an insurance company to come up with images surrounding their tagline which went, “You’re in good hands.”

Hand Paintings0

It took some mad photography and painting skills, but the duo managed to pull it off with their series of hand paintings that look out-of-this-world and realistically good.

You can check out more of their handiwork in the gallery below. You won’t be able to look at your hands in the same way afterwards, I tell you.

Hand Paintings0 150x150
Hand Paintings 150x150
Hand Paintings1 150x150
Hand Paintings2 150x150
Hand Paintings3 150x150
Hand Paintings4 150x150
Hand Paintings5 150x150

[via Bit Rebels]

 


Every new Kindle Fire model is ad-subsidized with lock screen ‘Special Offers’

Every new Kindle Fire model is ad-subsidized with lock screen 'Special Offers'

Amazon’s roster of fresh Kindle Fire slates won’t just be delivering content for your entertainment, they’ll also be serving up ads. That’s right, each of the new tablets will greet users with “Special Offers” on their lock screens like some of the firm’s other e-readers, which matches previous rumors nicely. While the low-end Kindle and Paperwhite devices come in both subsidized and ad-free flavors, its tablet brethren aren’t getting the same treatment. Also, there’s no word if you’ll be able to avoid gracing the advertisements with your eyeballs in exchange for some additional cash once you have the hardware in hand. Alongside messages from other companies, the folks in Seattle promise to offer a $5 credit for both the Amazon MP3 and Instant Video Stores.

Filed under:

Every new Kindle Fire model is ad-subsidized with lock screen ‘Special Offers’ originally appeared on Engadget on Thu, 06 Sep 2012 20:03:00 EDT. Please see our terms for use of feeds.

Permalink The Verge  |  sourceAmazon  | Email this | Comments

Did Amazon just tease football fans with new Kindle devices?

Did Amazon just tease football fans with new Kindle devices?

Watching tonight’s Cowboys / Giants game? We hope you stuck around for the commercials, because Amazon may have given NFL fans a glimpse of what’s to come during tomorrow’s event. According to folks watching the game, the firm ran a brief commercial featuring what appears to be a pair of Kindle devices, which comfortably fit previous reports that two new versions will be landing soon. One of the devices packs a touchscreen in a black finish, and looks distinct from hardware in the company’s current lineup. At any rate, you can catch the minute-long TV spot after the break or wait until the firm’s press conference tomorrow for concrete details.

[Thanks to everyone who sent this in]

Continue reading Did Amazon just tease football fans with new Kindle devices?

Filed under: ,

Did Amazon just tease football fans with new Kindle devices? originally appeared on Engadget on Wed, 05 Sep 2012 23:58:00 EDT. Please see our terms for use of feeds.

Permalink The Verge  |  sourceDaniel Marchena (YouTube)  | Email this | Comments