Square Enix Coreonline offers top-tier games on the web for free — if you feed the ad meter

Hitman Blood Money

It’s not hard to see that offering high-quality games through the cloud has its pitfalls, not the least of which is getting customers to pay. Square Enix may have licked that last problem through its new Coreonline web gaming service. Players can still pony up for the full-priced games or even single levels if they want unfettered access, but the cleverness comes through Coreonline’s parking meter approach to ad-supported free play: the more ads you watch and the longer they run, the longer you’ll get to play without spending a single coin. As our colleagues at Joystiq found out, however, the current level of OS support is inconsistent. Windows gamers can use Chrome, Firefox or Internet Explorer to start playing, but their Mac-owning friends have to lean on Chrome for some games and can’t even consider running the marquee title, Hitman: Blood Money. Square Enix’s library of eligible games will start expanding in October; while there’s no guarantee the Final Fantasy series or many other dream games will make it to the roster, Coreonline’s approach might just be viable enough to spare us a few raids on the bargain bins.

Continue reading Square Enix Coreonline offers top-tier games on the web for free — if you feed the ad meter

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Square Enix Coreonline offers top-tier games on the web for free — if you feed the ad meter originally appeared on Engadget on Wed, 29 Aug 2012 20:18:00 EDT. Please see our terms for use of feeds.

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Sony patent wants to make advertising more interactive

Sony patents want to make advertising more interactive

We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices — essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in the home setting, but the focus isn’t just on adverts as mini-games, which itself is nothing new. Other suggestions for keeping your interest include in-ad purchasing, casting votes or selecting the genre of commercials. To speed up, or get ads off your screen, Sony would have you performing small tasks or — more sinisterly — shouting brand names when prompted. Whether such immersive advertising will ever be employed is anyone’s guess, but we’re sure you’re smart enough to know they’re just tricks. So who’s up for a McDonald’s then?

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Sony patent wants to make advertising more interactive originally appeared on Engadget on Fri, 24 Aug 2012 13:04:00 EDT. Please see our terms for use of feeds.

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YouTube heralds arrival of in-stream ads, built-in annoyance for mobile devices

YouTube heralds arrival of instream ads, builtin annoyance for mobile devices

If you’ve made it a habit of viewing YouTube videos on your mobile device in an effort to flout the site’s pre-roll ads, your days of bliss are quickly drawing to a close. Today, the site implemented TrueView in-stream ads for the mobile platform, and like you’ve become accustomed to on the desktop, you’ll begin to notice these commercials on your smartphone and tablet. Now, we get the need for content producers to make some coin, but the move certainly represents the end of an era. Fortunately, just like on the desktop, you’ll have the ability to skip these ads after five seconds. Maybe now, you can take pride in making an independent producer rich beyond imagination — or, at least helping them buy some lunch.

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YouTube heralds arrival of in-stream ads, built-in annoyance for mobile devices originally appeared on Engadget on Wed, 22 Aug 2012 19:39:00 EDT. Please see our terms for use of feeds.

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Boingo snaps up Cloud Nine Media to expand its ad-sponsored WiFi network

Boingo snaps up Cloud Nine Media to expand its ad-sponsored WiFi network

Boingo tried its hand at free WiFi with Google earlier this summer, and now it’s acquired Cloud Nine Media to help it claim a larger slice of the sponsored internet access pie. Though Boingo’s 500,000 subscription-based access points vastly outnumber its acquisition’s 6,000 ad-sponsored locations, it hopes to use the newly purchased company’s hotspot sponsorship and ad-sales expertise to increase its free WiFi footprint. “This acquisition allows us to bring that capability in-house to better serve our growing need to deliver sponsored WiFi,” Boingo CEO David Hagan told AllThingsD. Naturally, the firm’s $9.95-a-month plan will live on, but it’s good to know that Boingo will enable more folks to surf the web free of charge from here on out.

[Image credit: Charleston’s TheDigitel, Flickr]

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Boingo snaps up Cloud Nine Media to expand its ad-sponsored WiFi network originally appeared on Engadget on Thu, 09 Aug 2012 07:44:00 EDT. Please see our terms for use of feeds.

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Facebook SDK 3.0 for iOS arrives in finished form, mobile ads tag along in beta

Facebook SDK 30 for iOS arrives in finished form, mobile ads tag along in beta

Rapid turnaround just may be the name of Facebook’s game. Just a few weeks after its SDK 3.0 for iOS reached beta, the new developer tool has surfaced in a polished version. As it’s shipping, the SDK continues to emphasize a more iOS-native experience, better API support and slicker session management. Any iOS 6 integration will still have to wait until Apple finishes its software update; Facebook is keeping a separate beta track active to serve forward-thinking developers. The social network’s regular members aren’t quite getting the same reward, however. The expanded app support is being followed just as quickly by a mobile ad beta. While Facebook is still sparing us from a full-bore marketing assault, it’s letting developers pitch their Android and iOS apps from Facebook’s mobile portals, with a quick hop to the relevant app store if the title isn’t already loaded. While there’s no estimated completion date, we have a feeling that this is one Facebook beta where most customers won’t mind a delay or two… or ten.

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Facebook SDK 3.0 for iOS arrives in finished form, mobile ads tag along in beta originally appeared on Engadget on Tue, 07 Aug 2012 19:29:00 EDT. Please see our terms for use of feeds.

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Microsoft patents contextual ads in e-books, whether we like it or not

Microsoft patents contextual ads in ebooks, whether we like it or not

We have ad-supported e-reading today, but the ads always sit on the periphery at most. That makes us more than slightly nervous about a newly-granted Microsoft patent for contextual e-book ads. The development would make the pitch based on not just targeted pages but the nature of the book in question: a sci-fi novel might try to sell lightsabers, and characters themselves might slip into the ads themselves if there’s a fit. Promos could be either generated on the spot or remain static. Before anyone mourns the end of unspoiled literature, just remember that having a patent isn’t the same as using it — Microsoft doesn’t have its own dedicated reading app anymore, let alone any warning signs that it’s about to pepper our digital libraries with marketing. If the Newco partnership results in copies of War and Peace bombarded with Black Ops II ads, though, we’ll know where to place the blame.

Microsoft patents contextual ads in e-books, whether we like it or not originally appeared on Engadget on Tue, 07 Aug 2012 12:27:00 EDT. Please see our terms for use of feeds.

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Is HP showing the Slate 8 in its latest commercial? (video)

Is HP showing the Slate 8 in its latest commercial video

HP has acknowledged that it’s been working on a Windows 8 tablet; it just hasn’t mentioned whether or not the rumored Slate 8 is part of its plans. Imagine our surprise, then, when we’re told that HP’s 60-second “Make It Matter” commercial ends with an unannounced yet familiar-looking tablet right at the 56-second mark. There’s only a fleeting glimpse, but it shows a metallic-looking body with a large black antenna window — the combination of which would fit in with the Slate 8’s purported aesthetics. We’ve asked HP whether or not this is a clever teaser for a real product or just as conceptual as the rest of the ad, and we’ll let you know if we hear back on the subject. In the meantime, you can inspect the video evidence for yourself after the break.

[Thanks, Brian]

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Is HP showing the Slate 8 in its latest commercial? (video) originally appeared on Engadget on Fri, 27 Jul 2012 17:09:00 EDT. Please see our terms for use of feeds.

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Samsung Galaxy Note 10.1 appears in 30-second commercial (video)

Samsung Galaxy Note 101 appears in 30second commercial video

If — for some outlandish reason — you were still doubting the imminent release of the Galaxy Note 10.1, let us invite you to have a peek at the video just after the break. Sure enough, it’s an official Samsung teaser showcasing some of the more seductive features of its forthcoming Android slate — the slate that appeared for but a moment on Amazon. If you’re looking for a brief update on how we got here, you may recall us first touching the 10.1-inch Note back at Mobile World Congress in February, with the device caught on camera elsewhere as recently as last month. There’s still no definitive ship date to grab hold of, but it’s probably time you asked yourself: is okay to yearn after something that an honorable judge has deemed “not as cool” as some other tablet? Decision 2012 — we report, you decide.

Update: This post originally and erroneously made a connection between the Note 10.1 and the Judge Koh ruling on the Galaxy Tab 10.1. It has been updated.

Continue reading Samsung Galaxy Note 10.1 appears in 30-second commercial (video)

Samsung Galaxy Note 10.1 appears in 30-second commercial (video) originally appeared on Engadget on Mon, 23 Jul 2012 10:24:00 EDT. Please see our terms for use of feeds.

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Google takes Nexus 7 camping for its first ad, can afford to pack light (video)

Google takes Nexus 7 camping for its first ad, doesn't need to pack bug repellent video

There’s more than a small amount of fervor swirling around the Nexus 7, so it only makes sense that Google wants to seize the moment and pitch its first Nexus tablet to the world. Its first commercial is a very Norman Rockwell-like, father-and-son camping trip — if Rockwell replaced Boy Scouts with Jelly Beans, that is. The 7-inch slate handles just about every task the two could care for, whether it’s learning about (and exaggerating) the local fauna as well as keeping busy on a rainy day. We’ll let you witness the slight twist of an ending first-hand, although we’ll add that Google is careful to use a lot of Nexus 7 features that don’t demand always-on WiFi: the search giant wants us to know that we can head to the boonies without the tablet becoming a paperweight. The one shock is the absence of that all-important $199 price, which you’d think would help trigger some impulse shopping. You can reconcile your disbelief and enjoy some family bonding by catching the full commercial after the break.

Continue reading Google takes Nexus 7 camping for its first ad, can afford to pack light (video)

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Google takes Nexus 7 camping for its first ad, can afford to pack light (video) originally appeared on Engadget on Mon, 23 Jul 2012 10:13:00 EDT. Please see our terms for use of feeds.

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Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota (video)

Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota

Sony isn’t known for rolling out the red carpet when one of its phones arrives Stateside, although that’s partly because US carrier-endorsed versions are few and far between. It clearly sees the Xperia Ion as worth the five-star treatment it’s giving the rest of the 2012 Xperia line: the company is starting a rare TV ad campaign to pitch its 720p wunderkind to an American audience that might not have noticed the Ericsson badge going away. As you’d expect, the pseudo single-take spot ends up being as much a vehicle for pushing other Sony projects as it does for the Android phone in question; we hope you don’t mind getting a brand overdose. With that in mind, there’s more action and explosions per square capita than in any other smartphone ad in recent memory, so if you’re upset that other smartphone ads are just too… peaceful, click Play and get your fill of danger.

Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota (video) originally appeared on Engadget on Mon, 25 Jun 2012 13:24:00 EDT. Please see our terms for use of feeds.

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