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The Adidas Springblade running shoes intend to help increase your performance through gear.

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Adidas isn’t shy about embracing technology. In fact, sometimes it takes that a little further than you might expect. Today, however, it’s very much about genuine performance enhancement as we were invited down to a not-so-secret location in central London to look at its latest innovations in (to use the local parlance) football. Think you’ve got Premier League potential? Even if you don’t, Adidas thinks its got a few tricks that might help you at least get a few steps nearer, so to speak. Jog past the break to find out what it’s been working on.

Filed under: Misc, Wearables

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Adidas has a new basketball shoe. It’s called the Crazyquick, and seems to improve performance, in the way that all new athletic gear improves performance in some nebulous way. These make you quick, says Adidas. But whatever: They look really freaking cool. More »

The online film you’re about to witness may very well blow your mind – and not just because it’s web exclusive, and made to attach directly to a Facebook app where you’ll get un-Scrooge-ified. It’s Snoop Lion (aka Snoop Dogg) speaking on behalf of himself, Ebeneezer Snoop, in what the folks at Adidas are calling a “pioneering” Facebook app – one that’s sure to get you in the holiday spirit – that spirit where you buy up tons of sportswear and hot sneakers.

It’s an animated wonderland in here with some of the “world’s finest sporting and cultural icons” including David Beckham as the ghost of holiday present, Stan Smith as the ghost of holiday past, Derrick Rose as the ghost of holiday future, and Rota Ora as the ghost of holiday future as well – yes, there are two ghosts of holiday future. This holiday tale is about to get extremely cautionary on you, top to bottom.

The big deal here is the fact that you’re able to send some holiday cheer to some friends via Facebook with a process that includes the folks at Adidas going through your gigantic list of contacts. They have a peek at if you’ve wished everyone you know a happy birthday – and if you haven’t, you’re given a second chance. WIth this second chance you’ll be giving a postcard (digitally, of course), that includes any one of the superstars shown above.

This all links in quite easily to the holiday Adidas collection of sneakers, accessories, customizable bits and pieces, and everything in-between. Whether you need a new pair of kicks or just want to get down with the holiday screen-on fireplace, listen to Uncle Snoop and let him let you in on how not to be a bother at the holidays.

Adidas teams digitally with Snoop Lion for #bahumbizzle campaign is written by Chris Burns & originally posted on SlashGear.
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It goes without saying that the world of social media has definitely changed the way we communicate with one another, and social networks such as Facebook as well as micro blogging sites like Twitter have introduced a new way we visit places – especially when we check in to various restaurants, hotels and shopping malls. Our modern day smartphones would be the primary device where we use social media most of the time whenever we are away from a desktop or notebook, while at the office or home itself, we will most probably be uploading photos of our latest soiree with the rest of our mates.

Having said that, have you ever wondered whether the humble shoe could actually jump aboard the social media bandwagon? This is exactly what I am talking about with sportswear giant adidas coming up with the aptly named Adidas Social Media Shoe. Thanks to the help of customizer NASH Money, adidas has managed to inject a healthy dose of technology into a 2012 adidas Barricade tennis sneaker, which transforms a phone into a shoe. Alternatively, those who are on the other end of the spectrum might want to argue, is this a shoe that has been turned into a phone? More details to follow in the extended post.

Fans tweeting athletes, athletes tweeting fans, these look set to be commonplace thanks to this highly modified adidas sneaker. Bear in mind that this will not enter into mass production, as it is a one-off concept sneaker that does lead to the intriguing question – what will the future hold when it comes to social media and sports? Imagine Usain Bolt at the tracks, tweeting his feeling about performing a triple double in Rio when 2016 rolls around, you can be sure that the classic Twitter fail whale might just make an appearance then.

The Adidas Social Media Shoe will merge an Arduino unit, a LCD display, and LED lighting in order to deliver a shoe which, by virtue of its existence, should deserve its very own Twitter account. The external LCD display shows off relevant information to user, while a personalized software will poll the Twitter API’s to share specific data on the shoe screen.

YouTube video

[ Adidas Social Media Shoe copyright by Coolest Gadgets ]