Adidas Social Media Barricade shoe concept moves tweets to the track (video)
Posted in: Today's Chili 
Adidas is known for making connected shoes — but never quite as linked-up as a Nash Money concept making its appearance late into the London Olympics. The Social Media Barricade weaves the guts of a phone and a basic two-line LCD into a running shoe, letting the footwear take Twitter updates very literally on the run through a public account. Even the signature Adidas stripes change their hue through remote control. Before anyone gets visions of athletes checking congratulatory tweets after the 100-meter sprint, just remember that it’s an idea rather than a production blueprint: although Adidas is quick to call the Social Media Barricade the “future of athlete connectivity,” the only athletes putting eyes on a pair right now are those swinging by the Olympics’ media lounge for interviews. Knowing this, we can still imagine some future shoes padding runners’ egos at the finish line during the 2016 Rio games.
Continue reading Adidas Social Media Barricade shoe concept moves tweets to the track (video)
Filed under: Wearables
Adidas Social Media Barricade shoe concept moves tweets to the track (video) originally appeared on Engadget on Fri, 10 Aug 2012 15:19:00 EDT. Please see our terms for use of feeds.
Permalink 
Pocket-lint | 
Adidas (YouTube), (Twitter) | Email this | Comments
German sports clothing manufacturer Adidas is infusing technology into its 60-year old sagacity by introducing a shoe that can receive tweets. Just in time for the London Olympics, Adidas decided to revamp the adiPower Barricade shoe by turning it into a Social Media Shoe. Adidas has outfitted the 2012 Adidas Barricade tennis sneaker with an Arduino unit, an external LCD to display information to user, and a customized software that polls the Twitter APIs to share specific data on the shoe screen.
