Adobe Edge Reflow hits free preview download for web designers

This week the design environment known as Adobe Edge Reflow is available as a first public preview download for Abobe Creative Cloud members, made specifically for those that want to create fabulous web content with Adobe-level finesse. This tool allow you to create web-ready designs – webpages, in other words – that are able to be viewed in a variety of different ways. Everything you do in this environment will be translated perfectly and precisely to the web as you see it right in front of you before you put it there.

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This update from Adobe includes several feature updates for Adobe Edge Animate, Adobe Edge Code preview, and Adobe Dreamweaver as well. With Edge Animate you’ve got a whole new set of CSS-based features like filters, gradients, and font support more powerful than ever before. You’ll be able to preview Edge Web Fonts live, work with blur, grayscale, sepia, brightness, invert, hue-rotate, contrast, and saturate – each of these filters that have previously been unavailable in Edge Animate.

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Dreamweaver’s update allows it to work better with the Adobe Edge Tools and Services family and allows use of the fluid grid layout – Edge Web Fonts are here, too! Adobe Edge Code’s update allows instant updates with Quick Edit and adds code hinting for CSS properties as well as HTML tags and attributes.

The big news is the availability of Adobe Edge Reflow for Adobe Creative Cloud members though, this service having been introduced a while ago and just now ready for action. With Adobe Edge Reflow you’ll be working with a lovely intuitive resizable design environment with the ability to show you how your designs will look on the web at any size. You’ll be able to instantly design with CSS-code backing, making what Adobe calls “high fidelity web designs” with the applications “native web surface.”

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There’s an Edge Inspect extension included with Adobe Edge Reflow that allows you to preview your designs in your browser, and work on your layouts in real-time. CSS is extracted with any code editor you have on hand – Edge Code and Dreamweaver amongst them.

During the Preview period for Adobe Edge Reflow, Adobe is asking that users respond to the many ups and downs of using said service at the official Github for the project, that being https://github.com/edge-reflow/issues. Make sure to use it wisely! And continue down to the timeline below for more insight on Adobe products without a doubt – have fun!


Adobe Edge Reflow hits free preview download for web designers is written by Chris Burns & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

It’s Less Expensive to Fly to the US and Buy Adobe CS6 Than to Buy It in Australia

Adobe may be trying its best to skirt the issue of crazy high prices in Australia, but it’s going to be hard as long as news outlets keep pointing out that it is actually cheaper to fly to the US and pick up a copy of Adobe CS6 than it is to stay in Australia and buy it there. More »

Adobe’s CEO Completely Refuses to Answer Questions About Unfair Pricing

Adobe is currently receiving flack for selling software at inflated prices in Australia, where Creative Suite costs $1,400 more than in the US. In this interview, Adobe’s CEO, Shantanu Narayen, completely refuses to explain why, Politicians could learn something from this guy. He is more slippery than a fish coated in Crisco. [YouTube via Verge] More »

Adobe CEO clumsily dodges pricing questions in YouTube ‘farce’ (video)

Adobe CEO clumsily dodges pricing questions in YouTube 'farce' video

If Adobe has any love whatsoever for its non-US customers, it’s not great at showing it. The video after the break reveals CEO Shantanu Narayen evading the genuine questions of a Delimiter journalist at a press conference in Sydney. The reporter wanted to know why Adobe’s Creative Suite is priced $1,400 higher in Australia than in America, reflecting a geographic disparity that has long vexed Australian customers and lawmakers alike. But instead of answering, Narayen reverted to type and sought to shrug the journalist off with some marketing spiel about an entirely different product — Creative Cloud — ultimately leading Delimiter to condemn the whole episode as a “farce.”

If we understand Narayen right, he seems to be implying that Australian customers are being charged a high price for traditional boxed software in order to nudge them towards Adobe’s subscription-based cloud service instead. Given that the Creative Cloud was itself hugely overpriced in Australia until a sudden and awkward u-turn just a couple of days ago, that sort of argument is hardly likely to win back much affection. However, this older Narayen clip actually might.

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Via: The Verge

Source: Delimiter

Adobe’s Developing a Brilliant Photo Editing App You Can Just Talk To

Photography is getting easier thanks to cameras that are able to better evaluate and automatically choose the best settings for a given scene. But photo editing, that’s still a bit of a mystery to most amateur photographers. So Adobe—the makers of Photoshop—are working with the University of Michigan to develop an extremely intelligent photo editing app that simply does what you tell it to do. More »

Adobe Lowers Prices In Australia After Government Probe

Adobe Lowers Prices In Australia After Government ProbeAdobe, which was probed by the Australian government for a significant disparity in pricing between the U.S and the Australian subscription of its Adobe Creative Cloud pricing has decided to lower the prices in Australia, thus effectively matching the value of what it offers in the United States. The Adobe statement was first reported by The Australian Financial News, Australian lawmakers started to ask questions last year, and while this seems to be the end of the story, we wonder if this will spark probes elsewhere, given that with a weak dollar, prices may also be higher elsewhere in the world… (more…)

By Ubergizmo. Related articles: CM Storm RX Gaming Surfaces Hopes To Give You An Edge, Microsoft delivers patches for Windows 8 and Windows RT,

Adobe preemptively cuts prices to avoid wrath of Australian lawmakers

Adobe preemptively cuts prices to avoid wrath of Australian lawmakers

Adobe has suddenly knocked 20 percent off its prices in Australia just one day after it was summoned to publicly defend those prices in front of a parliamentary committee. The monthly fee for a subscription to Adobe’s full Creative Cloud has dropped from AU$63 to AU$50, so it’s now only $1 more than the US price when you factor in currency. The no-contract monthly cost has also fallen to match how much Americans pay — from AU$95 to AU$75 — which is exactly what Australian lawmakers have been demanding since 2011. We can’t decide if this is a move of brilliant cunning on Adobe’s part, or just a blatant effort to side-step blame for how much it’s been charging up to this point. Either way, it puts Microsoft and Apple in a sticky situation, because they’ve been summoned to the same inquiry and may be left with fewer excuses to cling to.

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Via: ZDNet

Source: Australian Financial Review

Surface Pro lacks full pen support in key apps, Microsoft says it’s on the case (updated)

Surface Pro owners decry lack of full pen support in key apps, Microsoft says it's on the case

At least some of the tablet-loving public picked up a Surface Pro this weekend. Those earliest of early adopters have discovered an unpleasant limitation, however: the vaunted pen input doesn’t have complete support in important apps. Microsoft is using only an official driver without any current option to install an alternative, leaving artists without eraser or pressure support in creative industry staples such as Adobe Photoshop. While there’s no immediate fix, a Microsoft spokesperson tells us that it’s working with the “necessary partners” to expose full pen functionality; we’ve reached out to Adobe as well, and will let you know if it’s one of the chosen few. In the meantime, Surface artisans who need full pen recognition may want to consider an add-on tablet as a stopgap. Read Microsoft’s full statement after the break.

Update: Adobe tells us it’s “working with [its] partners to explore the possibility” of support, which suggests that we’ll need to be patient.

[Thanks, John]

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Source: Reddit, TabletPC Review

Australian Parliament summons Apple, Microsoft, Adobe to justify higher prices

Australian parliament summons Apple, Microsoft, Adobe to justify higher prices

Had we been wild and spontaneous enough to buy a MacBook Air in Australia in 2011, we’d have been looking at a 15 percent premium over the US price. According to MacRumors, throwing some Adobe software into our antipodean shopping cart would have pushed that disparity even higher — to as much as to 75 percent. Which is why the Australian Parliament has been investigating the way tech giants price their goods in that country, and why it has now formally summoned Apple, Microsoft and Adobe to come over and account for themselves in Canberra on March 22nd. Whether price differences are due to higher costs of taxes and warranties, as Apple has privately suggested in the past (see More Coverage), or whether there are more dubious reasons, this pile of laundry is about to get aired.

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Via: TechCrunch

Source: MacRumors (2011), Aust. House of Representatives (PDF)

Australian Parliament summons Apple and Microsoft over pricing

Australian buyers of all sorts of gadgets such as smartphones a computers have long been subjected to significantly higher prices than buyers in other countries. Last year, the Australian House of Representatives launched a probe to see if some products were more expensive in Australia than other parts of the world. Many Australians and consumer bodies have long complained that Australians were being overcharged by manufacturers compared to other countries.

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Apple, Microsoft, and Adobe have now all been called before the Australian Parliament to answer questions on pricing. The three major companies are scheduled to appear before the committee on March 22 of this year. According to one Australian Parliament member named Ed Husic the price of some goods in Australia were 60% higher than the same items in the United States.

Previously the companies have made written submissions to the Australian committee and have declined to appear before the committee in person. Husic said that increased prices for hardware and software within Australia could have a major commercial and economic impact. Australians have long complained of price discrimination due to the significantly higher prices they are forced to pay than people in other countries.

Husic also said that getting the companies to decrease prices in Australia and to reduce price discrimination should be a big micro-economic priority within the country. It will be interesting to hear how these companies justify the increased prices in Australia. I suspect there is no real justification other than the market has supported the pricing over the years because they had no alternative.

[via BBC]


Australian Parliament summons Apple and Microsoft over pricing is written by Shane McGlaun & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.