Super Bowl 2013 ads: Samsung, Best Buy, BlackBerry and… Zombies

Super Bowl 2013 ads Samsung, Best Buy, BlackBerry and Zombies

So, catch the big game on the, er, internet? Or, if you took our advice and used more traditional hardware, you may have caught Seth Rogen and Paul Rudd trying to outdo each other to become Samsung’s “Next Big Thing” promoters (only to be trumped by LeBron James), or a BlackBerry Z10 user turning a tanker truck into rubber duckies. Other tech ads included Best Buy’s “Ask Amy” with Amy Poehler in full-on adorkable mode, Sony’s cinematic PlayStation God of War teaser and a pair of skeevy / cleverish Godaddy ads. We also got a sneak peak at the trailers for Iron Man 3 and Zombie apocalypse / Brad Pitt starrer World War Z. Finally, Star Trek: Into Darkness launched another teaser, which notably featured the debut of the Apple Store’s “AppStore.com” short link. All-in-all, pretty weak sauce compared to last year, in our opinion — but you can decide for yourself after the break.

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Billboard Blinds: Adblock Plus, IRL

In a world where ads are constantly being shoved into everyone’s face at any given moment, these Billboard Blinds are a welcome change. It’s a concept for an urban intervention that gives people like you and me a choice on whether or not we want to view ads while waiting for the bus or train or while flagging down a taxi.

Billboard BlindsIf you’re not in the mood to know about the latest show that’s hitting on network TV soon or about newest teeth whitening products in the market, then simply reach out and pull the blinds, and go on your merry way. (Or rather, continue waiting your merry way. You get the picture.) This idea might even make ads more effective for those who are interested in them, thanks to the interaction required to open them and view the ad underneath. That’s got to make the ad a bit more memorable, right?

Billboard Blinds1

The cool thing is you don’t need to install any fancy gizmos or gadgets to achieve this end. Regular window blinds will do. Who knew something so simple could make a world of difference?

Billboard Blinds were conceptualized by George Zisiadis.

Google Glass features ‘still in flux’, no plans to display advertising on device

Google Glass features 'still in flux', 'no plans' to display advertising

It’s been a few months since we heard anything new about Google Glass — fortunately, IEEE Spectrum has managed to get a few questions answered by the project’s lead, Babak Parviz. While noting that Google Now could be “very compelling” on the new hardware, he stopped short of saying that it would make an outing on the headset. There will, however, be a cloud-based API, which Parviz hopes will help to maintain a consistent user experience — it’s already been used to build both the email and calendar functions on Glass. Perhaps more importantly, when asked whether Google Glass would display advertising to its users, the project lead said that there were no plans for ads on the device. Google’s keeping it vague with a precise feature list, but hardware-wise, Parviz says that the team is aiming for the headwear to last a full day on a single charge, with work still underway on head gestures — still likely to be the least subtle input option alongside the (now patented) trackpad and voice commands. He added that the product is still on track to ship to those early ‘explorers’ early this year — we’re already polishing our glass block in anticipation.

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Via: PhoneArena

Source: IEEE Spectrum

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